Zoominfo

MAY 8, 2019

But, no matter what we call sales data, the information sold by data providers has stayed very much the same– it’s now just manipulated and presented in more advanced, helpful ways. Bypass gatekeepers. Secretaries, administrative assistants, and phone operators are often referred to as gatekeepers in the world of sales.

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

SalesIntel

JANUARY 4, 2022

Gatekeepers are excellent information sources if you know how to ask for it the right way. If you call a company’s switchboard and ask for a decision-maker from high management, the gatekeeper will likely refuse you access. No more feeling like they’re wasting their time on wrong numbers or gatekeepers. Higher ROI.

Work Management 98

Work Management Top of Funnel Mobile Marketing Marketing Management 98

Only B2B

MAY 19, 2022

A quick check through some of these postings reveals that the advice is typically sound and relevant; yet, remembering 5+ suggestions on the go is practically impossible in our day of information overload. All of this information may assist you in reaching out to the appropriate individuals at the right time with the correct message.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Only B2B

MAY 13, 2022

This is the type of information you can get from these tools: Phone numbers that can be dialled directly. This complete toolkit automates tedious and monotonous processes and ensures that you always have all of the information you need about the prospect you’re calling. Email addresses that have been verified. Company statistics.

Top of Funnel 118

Top of Funnel Marketing Proposals B2B Sales Budget Programs 118

Zoominfo

SEPTEMBER 29, 2019

To add insult to injury, executive-level assistants are trained to be gatekeepers. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. To gain access to the C-suite, sometimes you need to pay to play. Leverage trigger events.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

DiscoverOrg

APRIL 12, 2017

It’s easy to see the correlation between data accuracy and sales efforts: If phone numbers are correct and link sales reps directly to their buyers, they can spend more time talking to likely prospects at the other end of the line, rather than shaking down a phone tree of gatekeepers. 50% fewer encounters with gatekeepers.

ROI 224

ROI Sample Demand Generation Agencies B2B Sales 224

Only B2B

AUGUST 21, 2023

Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. They help you gather the information required to determine if the prospect is a qualified fit. CRM systems empower sales teams to stay organized and informed, enhancing the overall appointment setting process.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. Keep reading if you’re ready to bypass gatekeepers and set more meetings with the C-Level. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

SalesIntel

SEPTEMBER 21, 2023

However, not all contact information is created equal, and one critical element that often makes all the difference is having direct dial numbers. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming. This not only minimizes delays but also respects the urgency of your mission.

Contacts 40

Contacts Allocation B2B Outreach 40

Zoominfo

FEBRUARY 17, 2021

And be prepared to answer the tough question: “How did you get my contact information?”. Anticipate gatekeepers (the jaded call operators). Tell them who you are and why you’re calling — include your name, company, location, phone number, and purpose for your call (truthfully). Do Not Call List”. Practice your cold calling script.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Metadata

NOVEMBER 1, 2023

It’s developed through both qualitative and quantitative analyses and may optionally be informed by predictive analytics software.” And now you have a universe of decision-makers, influencers, and gatekeepers you need to target. That’s spot on, but I like to look at ICP and total addressable market (TAM) through a simpler lens.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Hubspot

OCTOBER 26, 2022

Leverage your CRM to inform your efforts. Learn how to communicate with gatekeepers. The most effective prospecting efforts are thoroughly informed and thoughtfully tailored — they resonate with prospects by making them feel like they're more than another name on a list. Leverage your CRM to inform your efforts.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Marketing Craftmanship

JUNE 28, 2016

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. The volume of information is unlimited, and no intellectual commitment is required of viewers.

B2B Marketing 100

B2B Marketing B2B Paper Work Management 100

SalesGrape

DECEMBER 3, 2023

Overcoming Challenges and Objections: Tips to Enhance Success in NHS Telemarketing Campaigns NHS telemarketing campaigns often face challenges such as gatekeepers who screen calls or objections related to budget constraints or existing contracts. When speaking to clinicians or GPs, emphasize patient benefits and improved care quality.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Zoominfo

JULY 29, 2020

So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. Scripts can be made better knowing specific prospect information such as titles, departments, technologies used, locations, and reporting structures. . Seem a bit broad? It is to an extent. Think: Intent data.

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups! Being a director is an exciting position.

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Valasys

NOVEMBER 27, 2023

At their core, SEO spiders , despite being interchangeably labeled as bots or crawlers, are programmed to perform a singular overarching task: to scout, capture, and index information from websites. This interaction is not just a simple knock; it’s mediated by a crucial gatekeeper – the `robots.txt` file.

SEO 52

SEO Domain Tagging Act-On 52

SalesIntel

APRIL 20, 2022

Now that you know exactly who you want to reach out to, the next step is to generate relevant content that provides them with useful information. You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. The following information is included in the contact information: Name of Contact.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

Now that you know exactly who you want to reach out to, the next step is to generate relevant content that provides them with useful information. You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. The following information is included in the contact information: Name of Contact.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Zoominfo

AUGUST 5, 2020

If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Martech

NOVEMBER 8, 2022

Often, all this hyper-focused personalization requires the use of personally identifiable information (PII). What constitutes personally identifiable information (PII)? The first is usually referred to as “ linked information ,” which is any information that can be used to identify a person or household.

Mobile Advertising 85

Mobile Advertising Ad Exchange Privacy Marketing Management 85

Tony Zambito

JANUARY 31, 2016

That is the role of “gatekeepers” specifically for content. The fact that senior decision-makers may choose to employ the use of “content gatekeepers” to administratively handle the volume of content is telling in of itself. New Dilemmas For Marketers. Requiring marketers to thus become more precise.

Ideal Customer Profiles 100

Ideal Customer Profiles Leads Lead Marketing Qualified Leads 100

LeanData

OCTOBER 6, 2022

In a recent Revenue Generator Podcast , Doug Bell described the fatal imbalance that occurs when a RevTech buyer comes to a demo armed with significantly better information than the SDR or AE selling to them. . Don’t make the sales team gatekeepers of information your buyers want. . #2

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Martech

APRIL 15, 2022

It lets advertisers track users to deliver customized advertising, while protecting personal information. That’s why Apple and Google (and others) have been working to protect personal information. However, a separate academic study has found companies already have ways around it. What it is. One company that IFDA is helping?

Privacy Protection 91

Privacy Protection Privacy Cost Ad Frequency 91

Webbiquity

JUNE 20, 2017

Data can be used to improve the account selection process by providing you with the information needed to develop an ideal customer profile (ICP). On top of key account data, accurate contact details will allow you to bypass gatekeepers and reach decision makers faster. Visit zoominfo.com for more information.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Your primary deal contact connects you with decision-makers Most B2B sales conversations happen with a “gatekeeper” — that initial contact who’s in charge of weeding out product or service options for a higher-up. Include any information your initial point of contact suggests.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Top Rank Marketing

MARCH 27, 2024

It also marks an evolution in how we identify the helpfulness of content.” – Google About the Google search algorithm When it comes to search, Google is the primary gatekeeper between your content and your potential buyers. As of last year, Google was still processing 8.5

Marketing AI 88

Marketing AI Google Lead Scoring Lead Ranking 88

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Sprout Social

APRIL 20, 2023

That’s the person who watches the entire flow of content going out on your channels and serves as the final check and gatekeeper. But that requires you to be involved and informed. Editorial calendar management I am a big fan of what I call the “air traffic controller” role on a social media team. Remember, you are the paying client.

Paid Social Agency 125

Paid Social Agency Paid Search Agency Social Media Ad Agencies 125

DiscoverOrg

APRIL 25, 2017

Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Their information is only ever the bare minimum: contact names, phone numbers, maybe some email addresses. Humans only use 10% of their brains. any other burger.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Navigate the Channel

NOVEMBER 30, 2017

Calls usually go much more smoothly if your representative has more detailed information about the prospect, such as recent projects and partnerships, a working knowledge of recent news items about the prospects, and the scale of business to be potentially conducted. However, one call should take care of that problem.

B2B Sales 56

B2B Sales B2B Marketing Cold Calling Blast Campaigns 56

FunnelEnvy

DECEMBER 11, 2023

Relying on your buyer persona information helps you develop a personalized approach that ensures higher engagement and a deeper connection with your messaging. For a more diverse age range and a preference for informative, detailed content, consider YouTube Shorts. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Biznology

JANUARY 27, 2017

A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Better still blogging by brands?

Advertorials 80

Advertorials Brand Identity Branding Paid Search Agency 80

SmartBug Media

JUNE 6, 2019

In the B2B world where you’re writing, you’re trying to reach decision makers, gatekeepers, managers, and C-suite executives. For B2B companies, you’ll want to develop at least 2 personas to start, because the goals and motivations for a CEO are vastly different from those of a gatekeeper. Who is your content for? What is its goal?

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

Zoominfo

OCTOBER 21, 2021

This is a perfect analogy to what actually occurs in the sales process , where information starts out broad in the beginning and gets incredibly granular towards the end. What content are they engaging with and how can you then use that information to tailor content that matches their interests?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Litmus

FEBRUARY 6, 2023

I can’t think of another community that is so motivated to share information with one another, with a notable lack of gatekeeping. There was definitely a sense of gatekeeping that was really intimidating to me, whereas the email community was so much more open because we were all just trying to figure it out together.

Communities 82

Communities Work Management Thought Leadership Design 82