Remove gatekeeper help
article thumbnail

Which Hogwarts House Are You? Content Marketer’s Edition

Marketing Insider Group

Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course. It tells them Nike isn’t just for great athletes and huge superstars, but that it’s what helps to make them (and, by the way, that anybody can “Just Do It”). The result?

article thumbnail

The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect

FunnelEnvy

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Apple privacy protections expected to cost big tech firms $16 billion in coming year

Martech

Last fall, Lotame estimated IDFA would have a total financial impact of $10 billion on Facebook, Twitter, Snap, and YouTube, with Facebook being responsible for more than 80% of that. billion loss, followed by YouTube at $2.1 One company that IFDA is helping? The Android equivalent is Google Play Services ID for Android.

article thumbnail

The Founder Interview Series #35: James Creech, Paladin

Webbiquity

And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. That’s what’s helped us get to where we are today. Tom: To what extent did you actually use influencer marketing to help launch this? Targeted travel, too. Buy, buy, buy.”

article thumbnail

What is hashtagging and how to use it effectively

Sprout Social

I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. Hashtags were invented to help bring order to the social media user experience.

article thumbnail

How to Start an Email Marketing Campaign: For the Busy Marketer

Vision6

Whatever it may be, giving yourself a clear actionable goal will help set the style and tone of your entire campaign. . Use your sign-up forms as the gatekeeper to locked content like webinars or whitepaper resources. Or you could even try growing your email lists using your YouTube content. Achieve more product upsells?

article thumbnail

How to grow your email list for free in 2021

ConvertKit

Unlike, well, every other type of marketing (except possibly SMS), email marketing is direct…and there are no gatekeepers or algorithms to contend with. Done well, a quiz can help you create customer avatars and segment your email list for targeted messaging. YouTube: YouTube card at the end of videos. They read it.

Opt-out 135