Zoominfo

SEPTEMBER 29, 2019

To add insult to injury, executive-level assistants are trained to be gatekeepers. Today’s buyers are overwhelmed with similar products and services. Position your product or service as an urgent need or else your prospect will continue to put off buying. Fortunately, we’re here to help! N – Be invaluable.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

Marketing Insider Group

AUGUST 21, 2023

With the help of AI, teams can enhance their efficiency by expanding the scale of QA insights to 100% of customer interactions, enabling companies to have an immediate “heat map” of conversation quality metrics. The upshot is that most users are familiar with these technologies and willing to leverage them in self-help settings.

Marketing AI 200

Marketing AI Marketing & Strategy Top of Funnel Resource Management 200

Zoominfo

MARCH 26, 2019

Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye. How To Get Past The Gatekeeper 1. Keep reading! Free Trial 2.

B2B Sales 100

B2B Sales B2B Cold Calling Zoominfo 100

Zoominfo

APRIL 19, 2018

To add insult to injury, executive-level assistants are trained to be gatekeepers. Keep reading if you’re ready to bypass gatekeepers and set more meetings with the C-Level. Today’s buyers are overwhelmed with similar products and services. Fortunately, we’re here to help! N – Be invaluable.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Zoominfo

FEBRUARY 17, 2021

Cold calling scripts help keep conversations on track toward a successful warm call — and beyond. As the conversation progresses, share relatable (not deceptive) details of your product or service. “Do How does your product or service fit into their operation?) Anticipate gatekeepers (the jaded call operators).

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Only B2B

MAY 19, 2022

When it comes to accomplishing your goal, how can timing help you the most? The schedules of executives and gatekeepers are frequently incompatible. A gatekeeper most often works a regular 8–5 schedule. To avoid gatekeepers, call before 8:00 a.m. It’s essentially a question of common sense when it comes to time.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Zoominfo

JULY 29, 2020

Ironically, creating a script can help with that. So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. Where does your product or service that you’re selling exactly fit into their operation? Why do Sales Cold Calling Scripts Matter? Who exactly are you calling?

Cold Calling 240

Cold Calling Work Management Zoominfo B2B Sales 240

Webbiquity

DECEMBER 8, 2020

Most live event production platforms have this capability built in. The Product. My little way of contributing is to help organizers bring more folks together. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product?

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Metadata

NOVEMBER 1, 2023

And now you have a universe of decision-makers, influencers, and gatekeepers you need to target. While SAP offers solutions for small to medium-sized businesses (SMBs), its flagship products are made for enterprise companies due to their complexity, implementation requirements, and related costs. Think the product’s end-user.

Cost per Lead 52

Cost per Lead Ideal Customer Profiles Enterprise Management B2B Marketing 52

Hubspot

OCTOBER 26, 2022

It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground. Learn how to communicate with gatekeepers. But what is B2B prospecting? Personalize your outreach.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Only B2B

AUGUST 21, 2023

Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. Present your value proposition as a solution to their challenges, rather than a mere product or service. They help you gather the information required to determine if the prospect is a qualified fit.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Marketing Insider Group

MARCH 16, 2023

Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course. They’re one of the first brands who understood the importance of selling an experience rather than a product, and they used their content as the main avenue to do it.

Marketing Agencies 2 239

Marketing Agencies 2 Lead Ranking Content Work Management 239

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Buying signals are subtle communication cues from prospects that indicate an interest in a product or service. These signals take many forms — verbal commitments in sales calls, emailed questions about product features, or smiles and nods during negotiation — and can surface at any point in the sales process. Those are good signs.”

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

SalesGrape

DECEMBER 3, 2023

When targeting healthcare leads within the NHS market specifically, it’s crucial to highlight how your product or service can address their unique needs while aligning with regulatory requirements. Offering flexible payment options or demonstrating how your offering complements existing services can help overcome resistance.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups! Find the Exact Prospect Data You Need.

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Zoominfo

APRIL 20, 2020

Segment your marketing and sales efforts to focus on industries that demonstrate performing during the pandemic, and identify outliers by using indicators such as growth rates, product launches, funding rounds, and deeper insights (specific department sizes, technographic installations, org charts, etc). They are getting through.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

LeanData

OCTOBER 6, 2022

As a result, RevTech buyers are constantly on the hunt to determine product truth from product promises. . Building trust involves helping customers identify product truth, pre-purchase. Don’t make the sales team gatekeepers of information your buyers want. . #2 You know who you are. .

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Hubspot

DECEMBER 22, 2017

Will they help you make the sale or unknowingly stop you from talking to the right person? Time -- and these tips -- will help you discover the answer. 1) The Gatekeeper. The gatekeeper is usually an executive assistant or associate to the decision maker. Once you’ve identified the gatekeeper, you have a few options.

Allocation 99

Allocation Work Management Marketing Management Marketing Prospects 99

Heinz Marketing

JANUARY 18, 2020

Productivity Tips for Modern Sellers in 2020. A look at some ways sellers can be more productive this year. Here are some steps to help your videos score more leads. Some helpful steps to take you to that next level in your career. Learn How to Get the Gatekeeper on Your Side. Thanks for the tips, Alex Sandoval.

Lead Ranking 62

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 62

Webbiquity

APRIL 6, 2021

Will the other person answer—and if they do, will they be able to help? On those rare occasions when the stars align, both people can help each other. The Product. Through thoughtfully curated introductions, office hours, and virtual coffee clubs, the platform helps members accelerate their networking progress.

Marketing AI 245

Marketing AI Startups Paid Search Agency B2B Thought Leadership 245

Webbiquity

NOVEMBER 16, 2021

The Product. It helps marketing leaders within companies, agencies, and freelancers with reporting for their stakeholders. I was working on marketing tech products there that exposed me to the world of marketing, at least from the software side. That’s kind of a really weird product offering, that feels counterintuitive.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

BOP Design

APRIL 30, 2018

If you work in sales, then you know getting past the gatekeeper of an organization can be an insurmountable challenge. You have a product or service worthy of the attention of the business owner, but the gatekeeper won’t put the call through. Be a human and ask for help. What do you do? Do Your Due Diligence.

Marketing Agencies 2 50

Marketing Agencies 2 Rules Cold Calling B2B Sales 50

SalesIntel

APRIL 20, 2022

As a result, if you are selling your product or service to the wrong individuals, you are wasting both money and effort. You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. Seeing higher sales productivity and ROI. If you want to reach the stars, go straight to the top.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Webbiquity

MAY 4, 2021

The Product. And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. Can we validate product-market fit and that people will pay for this?” We had peers in the industry who would be great customers for a product like this.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

SalesIntel

APRIL 20, 2022

As a result, if you are selling your product or service to the wrong individuals, you are wasting both money and effort. You might have to face the gatekeepers that could make it difficult for you to talk to the decision-maker. Seeing higher sales productivity and ROI. If you want to reach the stars, go straight to the top.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

JULY 8, 2021

Why it’s important: Call-to-connect ratio is an indication of database quality and the sales rep’s ability to get past the gatekeepers. Finally, if the SDRs are using HQ numbers or being routed through switchboards, they might not be able to get past the gatekeepers. Get mobile numbers of prospects to bypass gatekeepers.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Litmus

APRIL 19, 2021

As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Turn panic into productivity. Incorporating Litmus into your email workflow helps ensure your emails are pixel-perfect with every send—increasing deliverability and brand appeal. Email is so complex.

Email Marketing 103

Email Marketing Deliverability Public Relations Landing Pages 103

Zoominfo

FEBRUARY 17, 2021

Cold calling scripts help keep conversations on track toward a successful warm call — and beyond. As the conversation progresses, share relatable (not deceptive) details of your product or service. “Do How does your product or service fit into their operation?) Anticipate gatekeepers (the jaded call operators).

Cold Calling 100

Cold Calling Guidelines Practices Work Management 100

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Relying on your buyer persona information helps you develop a personalized approach that ensures higher engagement and a deeper connection with your messaging.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Zoominfo

JULY 29, 2020

Ironically, creating a script can help with that. So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. Where does the product or service that you’re selling exactly fit into their operation? Why do Sales Cold Calling Scripts Matter? Who exactly are you calling?

Cold Calling 100

Cold Calling Work Management Zoominfo Intent Data 100

Zoominfo

OCTOBER 21, 2021

Implementing a sales funnel helps business development leaders understand its entire sales cycle. Access to sales intelligence will inherently categorize business dependencies, pain points, and ultimately help establish segments. Once you’ve calculated your TAM, you can start to narrow it down.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups! Find the Exact Prospect Data You Need.

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Litmus

FEBRUARY 6, 2023

My first connection was mostly focused on learning all I could from others in the community to help me understand! I can’t think of another community that is so motivated to share information with one another, with a notable lack of gatekeeping. I lead with Insights Earth Green so that probably has a lot to do with it.

Communities 83

Communities Work Management Thought Leadership Design 83

Vision6

FEBRUARY 28, 2022

So we’re going to show you examples of growth hacks that will help build a strong list of genuine leads and revenue streams. Use your order confirmation emails to suggest similar products or services. It’s easy to create powerful campaigns that can deliver personal experiences all without having to dive too deep into your wallet.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Zoominfo

MAY 21, 2020

So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level. If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Buffer

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Allocation 103

Allocation Work Management Marketing Management Click Rate 103

Webbiquity

FEBRUARY 23, 2021

Customers today expect businesses to personalize both messages and product offers, the way Netflix and Amazon do. The company helps clients understand their business better, which helps unlock insights and empower decision-making. eCapital consultants help administrator think through those changes and do scenario planning.

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316