The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect
FunnelEnvy
DECEMBER 11, 2023
After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.
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