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The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect

FunnelEnvy

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

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Which Hogwarts House Are You? Content Marketer’s Edition

Marketing Insider Group

Whether it’s through their massive YouTube library, engaging social media, or in-person sporting events, Red Bull has mastered the art of telling people how their product can make them feel — and making them want to experience it firsthand. By asking them to create it.

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Facebook Marketing in the Time of #Deletefacebook

Martech Advisor

Facebook serves as a gatekeeper on that bridge. In conversation with Michael Stelzner from Social Media Examiner, she told marketers to “not even bother sharing YouTube video links,” as YouTube is a direct competitor. Big data, available through Facebook, bridges the gap between brand and consumers.

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What is hashtagging and how to use it effectively

Sprout Social

I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. How to use hashtags on YouTube. Users : Who is seeing the hashtag?

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How to create a newsletter in under 30 minutes

ConvertKit

From high ROI to higher engagement rates than social platforms, email marketing is one of the best ways to generate interest in what you have to sell or promote. Revenue : When you use automated emails, you generate 320% more revenue than with non-automated emails, pointing to the repeatability of email’s success.

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Marketing to Gen Z: What Everyone Over the Age of 30 Ought to Know

Hubspot

The up-and-coming generation filters everything in the world around them because they have to, and that includes your marketing messages. Take a look at YouTube. YouTube’s mission? According to YouTube , there are "four essential freedoms" that define who they are: 1. YouTube wants to "give everyone a voice.".

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Try adding a YouTube channel to your social media arsenal. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization.