gatekeeper 
ViewPoint
APRIL 3, 2014
So how do you get past their gatekeepers and into the conference room? Relationships Still Rule in Sales. Executives are busy people. They will not take your cold calls or read your form emails, nor do they want to hear from you on LinkedIn. With a personal introduction from someone they know and trust.
ViewPoint
JANUARY 26, 2012
Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop. The standard elements of a consumer direct-mail package (outer envelope, letter, brochure, reply form, business reply envelope) work solidly for lead generation.
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