B2B Memes

FEBRUARY 14, 2012

The traditional model is built around a system of gatekeepers—agents, acquisitions editors, and other publishing professionals whose role is to make judgments about what will and won’t be published.

Acquisitions 100

Acquisitions High Quality Lead Distribution Cost 100

B2B Memes

AUGUST 10, 2012

In other words, the publisher is no longer a gatekeeper for content, but just one of several equally privileged voices. AdVoice content appears on our home page; it breaks into the Most Popular module when rising page views push it there; it appears dynamically in our real-time stream and channel streams.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

In other words, the publisher is no longer a gatekeeper for content, but just one of several equally privileged voices. AdVoice content appears on our home page; it breaks into the Most Popular module when rising page views push it there; it appears dynamically in our real-time stream and channel streams.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

JANUARY 20, 2011

In his article, “ For Publishers, Who Are the Gatekeepers of Social Media? ”, Kinsman quotes Hearst’s Matthew Milner as asking whether all stakeholders should “be given the capability to tweet.” It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it.

Social Media 100

Social Media Media Conference Social Marketing 100