Why your marketing to CIOs may be irrelevant—and what to do about it
Chris Koch
AUGUST 7, 2009
That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. For example, we’ve long thought that CIOs in smaller organizations are hamstrung by a lack of discretionary budget to work with, small staffs, and a lack of access to the CEO in the business. Business Strategist.
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