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Gartner: Marketing budgets slashed in 2021

Martech

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. 29% of work outsourced to agencies has been brought in-house. . The post Gartner: Marketing budgets slashed in 2021 appeared first on MarTech.

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Gartner: Give up on the complete view of the customer

Martech

Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. Blowing up conventional wisdom This was the week Gartner analysts set about exploding some very familiar ideas about customer data collection and management.

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LiveIntent mentioned in the 2022 Gartner® Marketing Technology Vendor Essentials Guide

Liveintent

We are pleased to share that LiveIntent was included as a Sample Vendor for Identity Resolution (IDR) in the recently published The Gartner Marketing Technology Vendor Essential Guide. Of course, this Gartner report is available to Gartner subscribers behind their paywall, but the report aligns with industry trends.

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A New Employee Landscape & Future Work Environment

Zoominfo

They took sudden work-from-home mandates and changed the narrative about remote productivity in ways that will have long-term effects on office culture and technology adoption. Coming soon: A new work environment. Figure 1 : Zoom, Go-To-Webinar, and Webex saw significant growth due to work-from-home demands. Source: ZoomInfo.

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Gartner rips CMOs over martech while business demands ‘more with less’

Sword and the Script | B2B

That’s according to the latest Gartner 2023 CMO Spend and Strategy Survey : “CMOs have seen technology investments tumble into new lows of unproductivity, with utilization rates falling from 58% in 2020 to 42% in 2022.” That all seems causal, but then the survey takes a strange turn.

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Gartner Research Maps the Landscape of Marketing Operations

B2B Marketing Directions

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. In fact, Gartner's 2019 Marketing Organizational Survey found that more than two-thirds of marketing organizations have a discrete marketing operations function.

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On Working in Communications During a Global Crisis

Brandpoint

I worked with my team to decide what our direction should be, as well as how Brandpoint fit into the new lives we all found ourselves in. Marketers and PR professionals should work with their HR and corporate communications teams to decide what actions can be taken that fit into your company’s corporate social responsibility mission.