ViewPoint

APRIL 30, 2013

It used to be commonly thought that you couldn’t track social media, but we can now get hard numbers to learn how many visitors a campaign drove to our website and how many of those visitors were converted into customers. Gartner predicts that by the end of 2013 more users will access the internet through a mobile device than their desktop.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

ViewPoint

OCTOBER 11, 2012

Click to start video at this point — In response to my question about how he views research that reports 70% of the buying process is complete before a sales rep gets involved, Carlos notes that Gartner predicts this figure will be 85% by 2015. Annuitas Group Website: www.annuitasgroup.com. Carlos on Twitter: @cahidalgo. Stay Tuned.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. ITSMA Website: www.itsma.com. 2012 Trending: Significant Transformation for Marketing Groups. ITSMA on Twitter: @ITSMA_B2B.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120