Sana Commerce

SEPTEMBER 14, 2023

Evaluation based on Completeness Of Vision and Ability To Execute [September 14, 2023, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2023 Gartner Magic Quadrant for Digital Commerce. and/or its affiliates in the U.S.

Gartner 52

Gartner Vendors Opinions Lead Scoring 52

Martech

JANUARY 14, 2022

” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Forrester and Gartner lauded the firm for more than a decade, even as licensees labored under mountains of technical debt. .” ” OpenText is not alone.

Enterprise Management 109

Enterprise Management Marketing Management Vendors Burn Rate 109

Sana Commerce

AUGUST 17, 2022

[August 16, 2022, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2022 Gartner Magic Quadrant for Digital Commerce. For more information and the full report, Gartner subscribers please visit Gartner.com. Gartner Disclaimer.

Gartner 59

Gartner Vendors Opinions Organic Leads 59

Customer Experience Matrix

AUGUST 21, 2015

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. This includes Scott's slide plus versions from Luma Partners , Gartner , MarTech Advisor , Terminus/FlipMyFunnel , and Growthverse.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. To learn more about Madison Logic, visit www.madisonlogic.com.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. 1] Gartner, “Magic Quadrant for Account-Based Marketing Platforms”, Ray Pun, Christy Ferguson, Julian Poulter, 4 January 2022.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

SWZD

NOVEMBER 4, 2021

Industry leader Gartner has recognized SWZD in their 2021 Market Guide for Revenue Data Solutions Report.

Gartner 118

Gartner Marketing Report Advertising Agencies Marketing 118

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 75

Marketing AI Vendors Gartner Opinions 75

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 72

Marketing AI Vendors Gartner Opinions 72

Ataccama

NOVEMBER 4, 2022

Download the report to learn Gartner’s perception of the strengths and cautions for individual data quality vendors, and see what makes Ataccama a Leader.

Gartner 98

Gartner Vendors Research 98

KoMarketing Associates

JULY 14, 2021

Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data showed that most marketers (58%) decreased their martech budget as a result of the pandemic.

Spending 292

Spending Budget Programs Gartner CMO 292

Valasys

FEBRUARY 5, 2019

Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner. Gartner Disclaimer. Who is a Leader?

Gartner 58

Gartner Enterprise Management Marketing Management Analysis 58

Ataccama

APRIL 28, 2022

Download the report to learn Gartner’s perception of the strengths and cautions for individual data quality vendors, and see what makes Ataccama a Leader.

Gartner 98

Gartner Vendors Research 98

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. We’re a partner, not a vendor I know everyone says that, but without being boastful, I can honestly say we live it at Demandbase. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The report evaluates seven account-based marketing platform vendors based on their ability to execute and completeness of vision. Gartner Disclaimer. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

KoMarketing Associates

JANUARY 28, 2021

Gartner conducted the “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data indicated that most marketers (58%) were forced to decrease their martech budget as a result of COVID-19.

Spending 260

Spending Work Management B2B Marketing Management 260

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

SugarCRM

APRIL 16, 2015

The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion.

Gartner 50

Gartner Vendors 50

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. of their marketing budget on technology, says Gartner. The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. That’s down from 42% last year and 58% in 2020.

Marketing Management 95

Marketing Management Paid Search Agency Marketing Automation Services Gartner 95

Biznology

DECEMBER 22, 2021

According to Gartner, “by the end of 2023, modern privacy laws will cover the personal information of 75% of the world’s population.” Ask A Lot of Your Digital Vendors. Your vendors who should be focused on security and have their own security teams or vendors in place. Get Your Privacy Policies In Order.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Martech

AUGUST 19, 2021

In its most recent report on the market, Gartner predicted that 70% of independent CDP vendors will be acquired or will acquire adjacent technologies to diversify by 2023. According to Gartner, these players will get into of personalization, multichannel marketing, consent management or master data management (MDM) for customer data.

Enterprise Management 121

Enterprise Management Ideal Customer Profiles Marketing Management Gartner 121

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

KoMarketing Associates

JANUARY 20, 2021

Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data indicated that most marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

Salesforce Marketing Cloud

MARCH 4, 2024

See Gartner’s top picks for customer data platforms Read the research on what ranks #1 — and why. Almost all respondents (96%) said that trust is important – or even critical – when partnering with an AI vendor. Our recommendations: Work with a trusted AI vendor that provides meticulous management of both AI inputs and outputs.

Work Management 116

Work Management Trends Business Forrester 116

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 40

Marketing AI Vendors Gartner Opinions 40

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. These figures account for a combination of companies installing CRMs for the first time and other organizations switching CRM vendors. market share in the CRM industry, according to prior analysis from Gartner.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Ataccama

NOVEMBER 7, 2022

Download the report to learn Gartner’s perception of the strengths and cautions for individual data quality vendors, and see what makes Ataccama a Leader.

Gartner 52

Gartner Vendors Research 52

Martech

AUGUST 15, 2023

followers) Ben Bloom With almost six years under his belt at Gartner, Ben has recently focused on innovative approaches to customer data collection and management based on the firm’s so-called “Maverick” research. He has also been a frequent contributor on CDPs to the Gartner Blog Network. LinkedIn: Ben B l oom (2.5K

Enterprise Management 92

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 92

Outreach

APRIL 18, 2019

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals.” 5/5 for Outreach.

Gartner 40

Gartner Enterprise Management Outreach Peer-to-peer 40

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. For CDP vendors, these deals are a promising exit path from a crowded industry which will only become more competeitive (see below). This will make life more difficult for the independent CDP vendors.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

KoMarketing Associates

DECEMBER 22, 2020

Gartner recently published the results of its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and statistics showed that the majority of marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Lean into your software vendors. Where are companies using AI the most? It’s in customer-facing operations.

Marketing AI 118

Marketing AI Work Management Marketing Management Automation 118

Hubspot

JUNE 28, 2019

In this article, we'll go over some of the best iPaaS vendors, so you can discover one that fits your company's unique needs and budget. Suitable for enterprise and small businesses from many different industries, Boomi has been considered a leader in the iPaaS space for the last six years by Gartner. Let's dive in. Dell Boomi.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Vendors 74

Terminus

JANUARY 12, 2022

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms! This is a big honor for all of us here at Terminus – this recognition from Gartner marks the third significant analyst report in which we’ve been named a Leader. All rights reserved.

Account Based Marketing 26

Account Based Marketing Gartner ABM Multi-Channel 26

The ROI Guy

MAY 29, 2018

Your prospects need assistance in tallying Total Cost of Ownership (TCO) and Return on Investment (ROI), which is why most vendors work hard to develop calculators for their websites and sales teams. But buyers are wary of vendor provided content, and if you don’t do your ROI / TCO calculator right, you could be doing more harm than good.

Gartner 45

Gartner Work Management Marketing Management ROI 45

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120