Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Brands that use shortened URLs with a “vanity domain” experience an average increased click volume of 25% compared to long URLs or generic URL shorteners.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Brightedge

JULY 22, 2022

The focus for discoverability used to be almost solely centered on getting URLs indexed. Today we want search engines to not only index a URL, but to understand the context of the page, the format of the content to best match it to the right type of search results, and dozens of other signals embedded in our content and on our sites.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Moz

JANUARY 22, 2019

We’ll have some blog posts around PPC, SEO, and content marketing, and we will make sure to categorize these, either in the URL itself or on specific pages, in order to more easily segment our audiences. Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

EveryoneSocial

OCTOBER 26, 2021

Here is a list of dark social examples to keep in mind: Social Networks (LinkedIn, Twitter, Instagram, etc.) Content Platforms (Youtube, Apple Podcasts, etc.) Sure, search engines like Google, review sites like G2, and research vendors like Forrester or Gartner still carry some influence — but not as much as people tend to think.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Single Grain

JULY 14, 2020

Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. Step 3: A salesperson will analyze the visitor’s data and say something like, “ Hey, I noticed you downloaded this YouTube guide. Let’s look at a real-life example to better understand sales motions and how it helps SaaS businesses.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Golden Spiral

NOVEMBER 20, 2020

I think, you know, people talk about health, Twitter, healthcare, Twitter, or medical Twitter. Um, but a lot of those thought leaders are very active on Twitter. And we'll, we'll do a couple of things here in case you're finding us on LinkedIn or YouTube and streaming this, let me tell you a little bit about who we are.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62