Content Standard

FEBRUARY 8, 2022

According to Gartner , more than half of consumers will unsubscribe and over a third (38%) will stop doing business with the brand altogether if a personalized message is perceived to be “creepy.” Confidence-building content can include customer stories, case studies, awards, positive press, testimonials, and other accolades.

Personalization 140

Personalization Gartner Marketing & Strategy Allocation 140

Webbiquity

JUNE 16, 2015

– Case studies (65%). 57% of purchase decisions are made before a customer ever talks to a supplier, and Gartner predicts that by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human. This was post #2 of Marketing Stats Summer (#statssummer) on Webbiquity. #1:

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SalesIntel

NOVEMBER 24, 2021

According to Gartner, by the end of 2022, at least 70% of all B2B marketers will utilize intent data for their prospecting. . Business insiders now believe that simple mass marketing theories that were conventionally part of management studies are no longer applicable. Try SalesIntel’s Intent Data and accelerate your pipeline 4X. .

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. According to the Gartner Group, between 11 and 20 people are involved in B2B purchase decisions. Customer reviews.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Webbiquity

NOVEMBER 3, 2020

According to stats from Zapier’s Q3 2020 Automation Confidence Survey , 30% of employees say automation software saves their company money, and 44% say it saves time. One study on IT outsourcing found that automating these services could provide a total cost reduction of 26-66%.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know….

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Content Standard

JANUARY 12, 2016

If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Since we’re swimming in stats, 41% of marketing leaders don’t have a plan for building a useful marketing technology stack , a survey from GetApp found.

Work Management 106

Work Management Marketing Management Marketing Budget Budget Programs 106

ClickZ

MAY 2, 2020

Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand. Whereas, 22% of people continued to feel empathetic (the only stat that has remained constant). Here are some key stats: Businesses sent our more mobile app push notifications (16%) and web notifications (36%).

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

chiefmartech

NOVEMBER 12, 2018

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. Some took it as an unmistakable sign of an impending martech apocalypse (“martech-alypse?”).

Allocation 92

Allocation Budget Programs Customer Surveys Gartner 92

LeanData

NOVEMBER 9, 2022

Over time, various conversion stats have become many of the key performance indicators (KPIs) on which performance — both group and individual — is judged. . Repeated studies show that buyers are deep into the consideration phase of their buying journeys before directly engaging a solution provider’s representative.

Top of Funnel 98

Top of Funnel Conversion Buyer's Journey Lead Scoring 98

LeanData

NOVEMBER 4, 2020

Maybe you’ve read some eye-opening stats about the harmful effects of poor data. Sales follow-up : Studies show that companies lose nearly 30% of seller time due to bad data every year.¹. So, you want to improve how you manage your Marketing and Sales data. Maybe you’ve been given a mandate from leadership. LeadJen Inc.

Work Management 72

Work Management Marketing Management B2B Marketing Tips 72

NetLine

NOVEMBER 30, 2023

Educational institutions : Look for research papers, case studies, and articles from universities or research institutions. Market research and analyst firms : Share findings and analysis from market research firms like Gartner, Forrester, and IDC. Most will also offer sponsored content options too that can help close any gaps.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Porch Group Media

FEBRUARY 20, 2020

In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing spend. According to Gartner’s research, despite external and internal environmental signals, CMOs remain optimistic. Check out some of these great stats from an infographic by Raw Shorts. this past year. Online Video.

Allocation 59

Allocation Budget Programs Paid Search Agency Advertising Agencies 59

chiefmartech

AUGUST 1, 2016

The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. But according to the data from this new study, change has come.

Stats 40

Stats Planning Marketing Management Case Studies 40

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Increased marketing spend in uncertainty drives profit.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

LeadsRX

JULY 19, 2021

Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed).

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Litmus

FEBRUARY 2, 2021

A recent CMO study from Gartner found that only 58% of respondents were using their marketing technology stack to its full potential. A study from The Economist found an unexpected disconnect between marketing leaders and their teams. Empower the CHRO to future-proof your team.

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 59

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Of course, the best way to prove the value of something is with solid research and stats. Employee Advocacy Stats for Marketing. Employee Advocacy Stats for Sales. Download this case study to learn more.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Adobe Experience Cloud Blog

JANUARY 23, 2018

Here are a few stats to highlight the importance of improving customer experience: A survey conducted by Econsultancy revealed the majority of companies consider capitalizing on the customer experience as the most exciting opportunity in 2018.

Paid Search Agency 134

Paid Search Agency Cross-Selling Gartner Thought Leadership 134

Martech Advisor

NOVEMBER 6, 2019

Here are some stats to back it up: A 2013 Zendesk study said that 89% of unhappy customers tell others about it, 87% of happy customers also tell others about their experience. A 2017 Gartner study had found that nearly 81% of businesses expect to compete purely based on CX in the year 2019.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Porch Group Media

MARCH 16, 2021

Take a look at some of these fascinating stats: . A Gartner CMO study found that 68% of CMOs intend to increase spending on martech, and digital initiatives are expected to account for 80% of multi-channel budgets. It is the relationship between you and your customer. Yet only 49% of U.S.

Statistics 59

Statistics Ideal Customer Profiles Marketing Automation Services Multi-Channel 59

ClearVoice

AUGUST 18, 2023

A recent Gartner study named AI the top technology for digital business success. Here are two other essential stats from Hubspot : AI-driven automation can do everything from streamlining operations to sophisticated data analytics that provide impactful insights.

Positioning 52

Positioning Effectiveness Lead Ranking Advertising Agencies 52

EveryoneSocial

DECEMBER 10, 2019

Deloitte ) Only 54% of respondents in a VMA group study strongly agree/agree that progress towards communications objectives are researched, measured, and evaluated with metrics and KPIs. ( CEB/Gartner) More than 80% of Americans say employee communication is key to developing trust with their employers. Download the case study.

Statistics 83

Statistics Organization Peer-to-peer Work Management 83

Martech Advisor

NOVEMBER 6, 2019

Here are some stats to back it up: A 2013 Zendesk study said that 89% of unhappy customers tell others about it, 87% of happy customers also tell others about their experience. A 2017 Gartner study had found that nearly 81% of businesses expect to compete purely based on CX in the year 2019.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Valasys

APRIL 17, 2023

A study by PwC reports that over 52% of companies have invested in digital transformation. A separate Gartner report states that there has been a 31% increase in AI-related job postings on LinkedIn. This isn’t just stat padding. A deeper meaning lies latent in these stats. Businesses will vouch for this.

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

Hubspot

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). In fact, a recent PYMNTS study found that 67% of B2B buyers report having switched to purchasing from vendors that offer a “more consumer-like” experience.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

EveryoneSocial

OCTOBER 31, 2017

For those who may not be familiar, CEB (now a division of Gartner) is a large B2B research and consulting firm. If you’re in the B2B world, you’ve probably heard (been bombarded with) the stat: “57% of the buyer’s journey is over before they connect with your sales team.” That’s a CEB stat. B2B Buying Today.

Stats 66

Stats B2B Sales Gartner Case Studies 66

EveryoneSocial

APRIL 8, 2019

And some recent stats, still prove that employee engagement is a challenge. This is only a select few, but even thought employee engagement is known to be valuable, the stats show there still is not enough emphasis or quality from company’s efforts. Either way, the concept still matters today and will matter for the foreseeable future.

Activities 75

Activities Peer-to-peer Statistics Stats 75

Valasys

APRIL 4, 2023

What are the Stats about it? Did you know that according to Gartner , when it comes to a complex B2B solution, up to 10 decision-makers can be involved in the buying process? Check out these stats: About 79% of B2B marketers believe that email is the most effective tool for generating demand. Don’t believe it yet?

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52

Brandpoint

SEPTEMBER 11, 2018

Use this information to break down complex messaging, share a case study , or build credibility for your brand by interviewing sources that your audience might already trust. This may include detailed case studies or in-depth eBooks and helpful guides. Marketing and sales alignment drives business.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Litmus

MAY 4, 2021

Check out these stats from Gartner : 75% of organizations with frontline decision-making teams reflecting a diverse and inclusive culture will exceed their financial targets. The same study found that of the 49% not currently using Agile, 47% plan to implement it, and 59% plan to implement it within the next 6 months.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

SnapApp

JUNE 25, 2019

Gartner has done many studies proving that mixed messaging leads to buyer remorse and purchasing regret. Many sales reps have seen the CEB stat that says , “The typical B2B buyer is already 57 percent through the purchase process before reaching out to sales.” Think Information, Not Individuals.

Conversion Rate 80

Conversion Rate Lead Ranking Tactics Marketing Qualified Leads 80

SmartBug Media

AUGUST 16, 2019

In fact, according to Gartner , SaaS revenue is expected to grow more than 17.8 A recent study found that the median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18. Take a moment to consider these stats: The lifetime value for a new referral customer is 16 percent higher than non-referrals.

Paid Search Agency 104

Paid Search Agency Budget Programs Companies Lead Ranking 104

Sana Commerce

JUNE 16, 2022

A recent report by Gartner suggests that up to 69% of this routine work will be automated by the year 2024. The stats don’t lie. BPA success stores: Sana case studies. You'll now be receiving bi-weekly updates delivered straight to your inbox, and so much more. Welcome to the club. BPA can help resolve this.

Work Management 52

Work Management Process Automation Marketing Automation Services 52