Biznology

APRIL 15, 2013

Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED. SOCIAL MEDIA JOBS: Have declined for about 1.3%

Social Media 80

Social Media Gartner Media Multi-Channel 80

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Re-purposing video content is virtually cost-free. Like this post?

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Biznology

MARCH 7, 2018

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. This is good for sharing on social media — did you know that 85% of Facebook videos are viewed without sound ?

Positioning 160

Positioning Video Marketing Gartner Differentiation 160

Biznology

AUGUST 2, 2017

According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Especially for social media sharing, they would need a catchy title in the first frame (and poster frame). But it’s hard to remember lists. Why not use video for differentiation?

Differentiation 141

Differentiation Video Marketing Comparison Gartner 141

Biznology

OCTOBER 30, 2019

In complex buying situations, “sales reps are valued higher than ever” writes Gartner analyst Hank Barnes in The Rebirth of Enterprise Sales. What prompted this observation was a recent Gartner study of sales that result in “high-quality deals” — deals where customers are succeeding and are likely to become bigger customers.

Video Marketing 99

Video Marketing Ad Building Gartner High Quality Lead 99

Biznology

FEBRUARY 7, 2022

The Great Resignation, social media and network platforms and online marketplaces have also resulted in a larger independent workforce, particularly amongst Gen Z , with people who don’t want their lives defined by work. The issue of misinformation and disinformation of social media platforms will also be top of mind.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Biznology

OCTOBER 20, 2014

78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 70% of marketing organizations have a chief technologist on payroll; 80% of them report to marketing (source: Gartner Digital Marketing Spending Survey ). 78% want social networks to foster collaboration (source: IBM Global C-Suite Study).

Enterprise Management 80

Enterprise Management Digital Transformation Planning Gartner 80