Martech

APRIL 16, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. A search for “real-time marketing” reveals a grab bag of definitions.

Enterprise Management 101

Enterprise Management Paid Search Agency Planning Marketing Management 101

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Convince & Convert

DECEMBER 19, 2014

Whether it’s search, whether it’s email, I’m a big believer in those. Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. Social media is no longer just about marketing; it’s also about the customer experience. Social Media Number of the Week: 585 Million.

Social Media 95

Social Media Skype Media Gartner 95

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. It’s critical to attribute revenue for all activities your team initiates whether it’s social media, email marketing, or ABM.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

MARCH 14, 2023

ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. Dig deeper: ChatGPT set to shake up search 3. This article was co-authored by Nicole Greene.

Marketing AI 128

Marketing AI Enterprise Management Paid Search Agency Work Management 128

Martech Advisor

SEPTEMBER 11, 2019

Millennials and Gen Z are alike when it comes to using the tools, recent technology, and popular social media channels. But they differ on how they use social media, their purchase power, brand perception and interaction, and how they shop online. Understanding the Target Demographic.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Koroberi

APRIL 9, 2024

Arkieva SEO campaign Work > Arkieva SEO Securing a prominent position on search engine results pages (SERPs) is crucial for attracting buyers. Crafting a winning strategy Our first step was to conduct a thorough audit of Arkieva’s existing search engine performance. So we focused our efforts on strategic keyword optimization.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

Webbiquity

OCTOBER 21, 2020

Don’t buy through “review sites” and give your money to Gartner. Search and display advertising is often a cornerstone of digital branding. Brands aren’t just battling against each other, but social media sites and apps that are increasingly competing against each other for their user’s attention.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Gartner ) The AI market size value will reach $196.63 FinancesOnline ) 78% of local searches result in an offline conversion. billion people worldwide are social media users.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Cindi Howson : Gartner VP Research, Business intelligence, data & analytics. Jamil Ahmed – CEO at Reinforce Lab.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Webbiquity

NOVEMBER 10, 2020

.” The analyst firms are well aware of this shift, which is why Omdia now partners with TrustRadius, and why Gartner has acquired three of the five most popular software rating sites. Search is Getting More Important. They also need to embrace mobile-friendly media including video and podcasts.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

KoMarketing Associates

DECEMBER 8, 2021

According to the Gartner Group, between 11 and 20 people are involved in B2B purchase decisions. Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. Like organic traffic, this data can be viewed in most search engine analytics dashboards.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Martech

MAY 24, 2022

This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Digital channels claim 56% of budgets this year, with social media the top digital channel for spend. Paid search and digital display were a close second and third. In 2021, marketing budgets claimed 6.4% in 2018, 2019 and 2020.

Marketing Budget 116

Marketing Budget Paid Search Agency Lock-In CMO 116

DAGMAR Marketing

MARCH 12, 2024

75.78% of consumers have used social media to search for or discover new products and brands. Social media is the new hot spot for online search. If you are aiming to target Gen Z and millennials with your marketing efforts, social media is the #1 product discovery platform.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Brightedge

JULY 22, 2022

In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. It is forcing us to rethink the way we communicate with search engines and how we go about increasing our digital footprint. Search has always relied on both elements, but the complexity has increased exponentially.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Media Paid Content Work Management 155

Biznology

MARCH 7, 2018

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. This is good for sharing on social media — did you know that 85% of Facebook videos are viewed without sound ?

Positioning 160

Positioning Video Marketing Gartner Differentiation 160

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

ClickDimensions

NOVEMBER 16, 2022

This methodology is what Gartner calls Solution Exploration : . Significant increase in the number of B2B buyers who use social media and online review sites as credible sources – source . Read our latest case study on how one of our customers used social media to improve their digital reach and online engagement .

Buy 97

Buy B2B Budget Programs B2B Sales 97

Marketing Insider Group

FEBRUARY 23, 2021

Source: Gartner. Case studies act as social proof – giving prospects the peace of mind they need before deciding to work with or buy from you. 13% of marketers say case studies are a primary form of media in their content marketing strategy. Share on Social Media Channels. Place on Landing Pages.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. From the Gartner Report: Content creation accounted for 9.3% and 39% of marketers cited content marketing, surpassed only by social media. .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

ClickZ

AUGUST 24, 2020

Touchpoints change in the search and research areas of the landscape. Source: Gartner. Awareness might be generated by something they stumble upon in the digital realm – perhaps a social media post or a display ad. Example touchpoints: Online ads – display, social media, video. Radio – ads, features.

Word of Mouth 140

Word of Mouth Touchpoints eCommerce Customer Satisfaction 140

Top Rank Marketing

OCTOBER 19, 2023

Show gratitude for customer loyalty, provide sneak peeks of upcoming features or products, and engage customers through social media to gather feedback and thoughts. Focus on building relationships rather than just completing transactions.

Rules 112

Rules B2B Marketing Work Management Customer Satisfaction 112

Marketing Insider Group

FEBRUARY 1, 2021

Here are a few metrics that will help you understand which companies are more likely to buy from you: Keyword searches. During the initial research stages, analytics platforms can gather data on search behavior, content engagement, and social media behavior to provide you with buyer intent insights. Source: Gartner.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

Only B2B

FEBRUARY 6, 2024

They offer insights into website visits, search queries, social media activity, and more. Social Media Listening: Utilize social media monitoring tools to identify companies and individuals discussing topics related to your offerings.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Content4Demand

JANUARY 7, 2021

Companies can have their own variations of what they mean when they say “intent data,” but I like Gartner ’s definition: It’s an aggregate of observed digital behavior that’s collected through first- and third-party sources before buyers raise their hand to talk to sales. Image courtesy of Gartner. Why Intent Data Is Important.

Intent Data 86

Intent Data Top of Funnel Intent Webinar Metrics 86

Animalz blog

FEBRUARY 25, 2024

Google’s Search Generative Experience (SGE) — AI-generated summaries integrated into search results — creates uncertainty about how many clicks SEO content will get in the years ahead. Gartner expects a decrease of 50% or more by 2028. SEO arms race. Most keywords in most industries are heavily contested.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

nDash

DECEMBER 23, 2021

Social Media Strategies Summit. Social Media Marketing World 2022. Host: Social Media Examiner. Social media plays an integral role in a company’s content marketing strategy , and the Social Media Marketing World 2022 conference is the place to learn about its continuous change.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Salesforce Marketing Cloud

JANUARY 25, 2022

Paid ads , search engine optimization , email marketing , and social media campaigns are now key to B2B success. Paid ads, search engine optimization, email marketing, and social media campaigns are now key to B2B success. B2B commerce trends include rapid traction for large and complex goods.

Trends 98

Trends B2B Business Paid Search Agency 98

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

seo.co

FEBRUARY 3, 2022

Search engines posit that the longer someone stays on your site after finding it through a search, the more likely your page satisfied that user’s query. According to Gartner , more than 70% of the top 2,000 companies are expected to have at least one gamified application by the end of 2014. billion by 2018. Promote it.

Dwell 98

Dwell Marketing Websites SEO Ad Frequency 98

Oktopost

JUNE 15, 2023

What you post on social media is only half the story – if that. Tuning into your target audience(s) on social media, keeping your nose to the ground – your finger on the ever-beating pulse – so that you can gain actionable and potentially game-changing insights into the very people you’re most interested in. And why not?

Social Media 62

Social Media Marketing Management Custom Publishing Analysis 62

Sprout Social

DECEMBER 6, 2023

However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 Use search parameters to create a query that identifies posts labeled as ads.

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

FunnelEnvy

SEPTEMBER 18, 2023

This data may include information from website analytics tools, interviews, social media insights, and customer interactions. Analyze the keywords they use in searches, the content they engage with, and their actions on your website. source: Gartner Sales). Using AI algorithms to segment customers.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67