Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. The survey was in the field during July 2022. Here are some of the important findings from the new survey.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

ClickZ

APRIL 1, 2020

Analytics from machine learning can help businesses create personas, or sample customers, which can then be used to segment consumers and create persona-specific marketing strategies. According to Gartner, the fastest growing sub segment for CRMs is marketing automation, which increased by 18.8 In fact, a recent survey reported 46.5

Acquisitions 128

Acquisitions Marketing AI Marketing Automation Services FAQ 128

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. The Leader in Buyer Intent. Not good enough.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Hubspot

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. Deloitte's 2020 CMO Survey found B2B (product-focused) companies attribute roughly 9.4%

Budget Programs 93

Budget Programs Allocation Marketing Budget Work Management 93

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor. At the event. Brands like L.L.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

chiefmartech

APRIL 16, 2020

One set of findings was particularly interesting to me — shown in the chart above — were the actions that digital transformation leaders (in contrast to laggards in their survey sample) take with processes and tools. The two I’ve highlighted: 61% implement digital tools to make information more accessible across the organization.

Digital Transformation 92

Digital Transformation Work Management Marketing Management Process 92

Lake One

JULY 29, 2020

A survey conducted by engineering.com found that overwhelmingly – engineers turn to search or website blogs to find answers to their most technical questions. See the Gartner illustration again to see why). Requests for samples, quotes, spec sheets, etc. Products in manufacturing are often technical and complex.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Planning Sales Cycle 52

Content Standard

MAY 10, 2019

Alternatively, those who develop CX plans grounded in survey, demographic, and behavioral data will have much better outcomes with consumers. To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data.

Buyer Personas 104

Buyer Personas Design Ad Building A/B testing 104

Business Brainz

JULY 19, 2021

A study by Gartner revealed 80% of the average B2B buyer journey took place online in 2020. B2B buyers will only reach out to an agent once they’ve surveyed the market and done extensive research. We have added sample buyer persona insight reports on CIO and C-suite of an automobile giant. What is a Buyer Persona?

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

Hubspot

DECEMBER 7, 2012

According to the latest CMO Survey , 65% of companies fail to leverage marketing analytics in their marketing projects. Furthermore, a 2011 CMO Council survey found that CMOs feel overwhelmed and under pressure to understand the influx of data available to them. In fact, Gartner predicts that CMOs will outspend CIOs by 2017.

Marketing Budget 28

Marketing Budget Work Management Marketing Management Paid Search Agency 28

Inbox Insight

JULY 7, 2020

According to Gartner , global IT spending is set to be $3.9 For our latest survey (in partnership with Insights for Professionals ), we conducted research within our community of IT buyers to gain a greater understanding about what makes potential prospects tick – and how to harness that. trillion in 2020 and over $4 trillion by 2021.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Research 99

Optinmonster

NOVEMBER 15, 2022

For instance, Bidsketch (a proposal software) uses a Sample Client Proposal as a lead magnet. Mayi Carles sells these attractive planners, but they could just as easily give away a digital sample as a lead magnet to whet your appetite for more. Sample Chapter. Sample Video/Clip. Sample Audio Clip.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Single Grain

NOVEMBER 17, 2020

Conduct a Survey. If you aren’t sure that you’ve chosen the right offer or topic, start with a survey. Here’s a sample of one of his Top 20 Tech Sponsored Content ads round-up for your swipe file: Resources: Best Practices for Building Your Own Ad Creative. Looking for even more inspiration?

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

SnapApp

AUGUST 1, 2017

Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. At larger organizations, this number reaches up to 21, says a Marketing Sherpa survey. . 77% of survey respondents confirm that content targeted to their role would be more valuable. Empowered Buyers.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

chiefmartech

FEBRUARY 9, 2016

You’ll have the opportunity to contribute your voice to the survey and receive a free copy of the report.(Check Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Martech

AUGUST 29, 2022

About 90% of marketing leaders expressed that marketing functions need to be “more adaptive to shifts in customer needs,” according to a recent Gartner survey. Data-driven marketing also helps improve customer communication and engagement while pointing out opportunities for innovation.

Marketing AI 114

Marketing AI Marketing Analytics Tools Lead Ranking Cost per Lead 114