New Gartner report challenges conventional wisdom on holiday marketing
Martech
SEPTEMBER 13, 2023
However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Additionally, 67% say they will be buying items on sale, and 48% plan to buy less. The argument for building campaigns around price is supported by some substantial facts.
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