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What does ‘Real-Time Marketing’ really mean? by Salesforce

Martech

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Watch the free demo Originally published on Salesforce.com on February 28, 2023.

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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Watch the free demo Originally published on Salesforce.com on September 27, 2023.

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A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce

Martech

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Watch the free demo Originally published on Salesforce.com on February 21, 2024.

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Why ZoomInfo Acquired EverString

Zoominfo

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. Combined with ZoomInfo’s depth on technographic, intent, and company attribute data, millions of key prospect and company records take on a 360-degree profile. About EverString.

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Why ZoomInfo Acquired EverString

Zoominfo

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data.

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B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

As a result, the dramatic forecasts for b2b ecommerce revenue growth from Gartner and other analyst groups never materialized. Some of the market pioneers flamed out: Commerce One , founded in 1994, went public in 1999 and saw it’s stock price soar from $20 to more than $600 per share before the dot-com bust.

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Listen Up Marketers: We Need Our Own Operating System

Kapost

Nearly every department has such an OS: Sales: CRM, sometimes referred to as Sales Force Automation; Salesforce.com is the dominant player, along with Microsoft, Sugar, and Oracle. Additionally, content should be measured based on more than mere consumption, showing thematic patterns, which successfully moves prospects down the funnel.