The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Martech

MARCH 14, 2023

Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025.

Marketing AI 126

Marketing AI Enterprise Management Paid Search Agency Work Management 126

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Martech

MARCH 6, 2024

Embedded directly in your template editor, this tool promptly flags risky words, proposing smarter alternatives and keeping your emails clean and compliant. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. We apply the Forderly spam word checker to pinpoint and rectify spam triggers in real time.

Outreach 108

Outreach Effectiveness CAN-SPAM Domain 108

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. The Bottom-Line Gartner has predicted low IT spending growth forecasts for the next several years.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Vision Edge Marketing

OCTOBER 10, 2023

Gartner research stated that 80% of organizations conducting business process management (BPM) projects will experience an internal rate of return better than 15%. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Content Standard

JULY 14, 2021

Research tools such as Gartner’s Magic Quadrant can help you evaluate the features and functionality of some of the industry’s leading content marketing platforms. Resources such as Gartner’s Magic Quadrant offer another level of evaluation of leading content marketing platforms’ talent recruitment strategies.

Advertising Agencies 138

Advertising Agencies Enterprise Management Work Management Marketing Management 138

Martech

DECEMBER 28, 2023

End with a proposal/promise and results prediction: We will commit to providing resources to AI initiatives to increase a specific KPI by 10%. Approach the issue this way: Start with a problem statement: We are struggling with XYZ. Move to a hypothesis: We believe AI will help with this problem by doing ABC for us.

Marketing AI 100

Marketing AI Allocation CMO RFP 100

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

AUGUST 13, 2013

Gartner indicates that” Newly empowered and informed buyers are taking control of the sales cycle, which should be cause for concern for many sales leaders.” As a result, most are forced to deal with “business as usual”, and cautiously approach any new proposals. According to a new research report, IT buyers have dramatically changed.

Gartner 40

Gartner Marketing & Strategy Marketing Strategy Lead Ranking 40

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Onalytica B2B

SEPTEMBER 7, 2018

I have experiences in preparing the demanding business strategies, project proposals, budgets, plans, training, and analyzing reports. Chief Research Officer at Dresner Advisory Services, covering all things Business Intelligence, author, former Gartner Research Fellow RealBI and BIWisdom.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

The ROI Guy

FEBRUARY 5, 2013

Perhaps as a result of the poor ROI, the Gartner study indicates that enterprise IT budgets have been flat to negative ever since the dot-com bust of 2002. For this year, 2013 these IT budgets are continuing the downward trend, with an anticipated weighted global average decline of an additional 0.5%. But the window for action is shrinking.

Gartner 40

Gartner Budget Programs Enterprise Management Marketing Proposals 40

Vision Edge Marketing

JANUARY 25, 2022

I propose the same is true in business. Gartner found that the typical buying group for a complex B2B solution involves six to 10 decision makers. Are they merely a gate-keeping mechanism or do they ensure a minimum threshold necessary for success? people to 6.8.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

The ROI Guy

NOVEMBER 14, 2012

According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc. Moreover, by the end of this decade Gartner is predicting businesses will control a whopping 90 percent of technology spend. Are You Ready?

Gartner 40

Gartner Enterprise Management Spending Work Management 40

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Engagio

MAY 14, 2021

All this information can actually hurt the chances of closing a sale, as noted by Cristina Gomez, Managing Vice President of Gartner, “Information that once enabled customers to forego meeting with a sales rep has now made it significantly harder for B2B buyers to make an effective decision on their own.”. CSO Insights). Sirius Decisions).

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

Webbiquity

NOVEMBER 28, 2023

A well-informed sales proposal , backed by insights from your conversations, showcases that you’ve paid attention and truly care about their business needs. According to Gartner, more than 66% of B2B buyers rely on peer reviews and testimonials during their decision-making process. Peer reviews hold immense power.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Heinz Marketing

JANUARY 26, 2023

This allows you to react by building additional content for your target audience that supports these new focus areas and proposes a solution to any problems. Think about the Gartners and Forresters of the B2B world – they’ve become category leaders because they’ve done enough research that their audience trusts what they have to say.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

The ROI Guy

NOVEMBER 1, 2012

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7 trillion in 2013, a 3.8

Gartner 40

Gartner Allocation Storytelling Spending 40

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

Gartner 40

Gartner Enterprise Management Marketing Management Studies 40

Customer Experience Matrix

JUNE 2, 2018

Gartner recently found that just 1% of CIOs have any blockchain adoption and 77% have no plans. At least half the discussions of blockchain in marketing propose some form of paying people for their personal data. Most blockchain-based loyalty and coupon schemes also propose payment in a cryptocurrency. I’m not the only skeptic.

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

Sprout Social

DECEMBER 6, 2023

We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 What is the proposed timeline for your campaign? Here’s how.

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. Deliver the proposed experience by focusing the entire team across various functions. Develop consistency in execution.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

Exo B2B

JULY 7, 2021

In the process of analyzing the competition with Gartner’s axes of capacity and strategy, we found another axis of positioning usable for our client. The research and analysis necessary for this type of mandate has uncovered an angle of attack that the client had not seen before. We continued our analysis.

Positioning 52

Positioning Gartner Work Management Marketing Management 52

Salesforce Marketing Cloud

DECEMBER 12, 2022

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. Get the inside scoop.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's View: Timid Growth for Next Five Years According to Gartner's latest projections, global enterprise spending on IT should increase 3.1%in

Gartner 40

Gartner Forrester Spending Budget Programs 40

The ROI Guy

APRIL 5, 2018

Unfortunately Gartner says vendors are missing the mark, with 70% of buyers saying they want less pitch and more diagnostic and prescriptive advice. Create Urgency With so many deals ending in no decision, during the entire sales process, Gartner advises to constantly assess the customer situation and connect with or create urgency.

Budget Programs 45

Budget Programs Allocation Software Buy 45

Marketing Insider Group

FEBRUARY 1, 2021

Once an organization approves the proposed change, the buyer will commit to finding a solution. Source: Gartner. But this is the usual process a lead will follow to make a purchase. Interest: The journey begins with either a change in the status quo or the need to address a problem. Ask “Why” Instead of “What”.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

PureB2B

MARCH 29, 2022

Additionally, Gartner finds that only 17% of the B2B buyer’s journey actually consists of meeting with a short list of potential vendors. Larger companies will likely have a long, formal B2B buying process that includes Requests for Proposals, systematic vendor analysis, and vendor references. The Bottom Line.

Buy 62

Buy Process B2B Top of Funnel 62

SpotMe Blog

SEPTEMBER 23, 2021

The first step to landing a great sponsor is to write an event sponsorship proposal. Creating and writing an event sponsorship proposal that works can be a vital to your event preperation, but are you using the same consideration for your attendees? Gartner Marketing Symposium. Write a Winning Pitch.

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Biznology

FEBRUARY 7, 2022

We should anticipate more proposed legislative changes that will impact on the tech landscape. According to Gartner, “by the end of 2023, privacy laws will cover the personal information of 75% of the world’s population.” Data privacy laws continue to become more ubiquitous and complex.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Martech

FEBRUARY 25, 2022

According to Gartner, the average buying team size is between 14 and 23 people, and that depends on the size of the spend,” she said. It started to humanize the SDR by proposing relevant content before they’ve even spoken with the prospect.”. And, the data backs this up. Source: Nirosha Methananda.

Account Based Marketing 107

Account Based Marketing Top of Funnel ABM Buy 107