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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Watch the free demo Originally published on Salesforce.com on January 16, 2024.

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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Now, their teams can target specific audiences with custom product or service messages.

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Growing Value: The Value Selling and Realization Summit

The ROI Guy

So how do you best evolve from empty product pitches to a more effective value selling approach? Featured value experts include: John Foster (salesforce.com), David Breaugh (SAP), Cheik Daddah and Scott Sendel (Oracle), Michael Mitterer (IBM), Doug May (Splunk), and Jack Keen (Author / ROI Institute).

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. London, UK – [link]. New York, NY. San Francisco, CA · [link].

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A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce

Martech

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Amazon can predict what products we will buy next. We live in an era where the customer is in control.

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Why ZoomInfo Acquired EverString

Zoominfo

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. ZoomInfo and EverString help companies use keywords to hone in on the subsets within generalized sectors to target the types of businesses that are the best fit for their products and services. About EverString.

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Interview with Tiffani Bova

Onalytica B2B

I am both a sales, marketing and customer service practitioner, having run both start-up and Fortune 500 organizations, and a business analyst, having spent a decade as a Research Fellow at Gartner. The usage of AI and Analytics to make better decisions when it comes to helping customers be successful with your product or service.