The Effective Marketer

MAY 27, 2015

. – site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing site:www.acmesoft.com’. For example, “acmesoft sales presentation” or “acmesoft price list”. – minus: add a minus sign ‘-‘ with your search string to remove results containing a certain word, as in ‘acmesoft “price list” -europe’.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Single Grain

MARCH 9, 2021

For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees). Step 6: Publish your webinar on YouTube. To be precise, look at the “People also ask” section.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Sprout Social

JANUARY 30, 2020

The SaaS (software-as-a-service) space is anything but static. In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. Heck, simply looking up “CRM” on the software review platform Capterra returns 770 results as of writing this.

Webinar Metrics 99

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 99

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information.

Work Management 113

Work Management Marketing Management Research B2B Marketing 113

Convince & Convert

SEPTEMBER 21, 2010

I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. I think Facebook pages are a tool that are not given enough credit right now.

Social Media 155

Social Media Media Paid Content Work Management 155

EveryoneSocial

OCTOBER 26, 2021

Content Platforms (Youtube, Apple Podcasts, etc.) Sure, search engines like Google, review sites like G2, and research vendors like Forrester or Gartner still carry some influence — but not as much as people tend to think. You probably thought, “But wait, social media channels are measurable in our attribution software.”.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier this year. Imagine that you’ve recorded a video for your YouTube channel.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111