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The Subscription Economy Is Here — and Your Buyers Demand the Shift

Mereo

Just-Right Conditions Driving a Boom in Subscription Service Offerings — and Buyer Expectations. And they can also identify value when you accommodate their shifting solution preferences with long-term outcomes-focused commitments. Increased long-term customer value. Accelerated growth. Buyers Will Subscribe to Value.

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Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson

The ROI Guy

In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively. Sales cycles are longer in a down economy. What does that mean?

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How to Qualify a Lead: The Battle-Tested B2B Framework

SnapApp

When you’re working with big lists of leads, it’s not scalable to describe how qualified they are in freeform terms — how do you search and filter without structured data? It could be looked at as the difference between a lead that engages with 20 pieces of top-funnel content vs. one that has visited your pricing page 5 times.

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5 tips for a successful go-to-market strategy

Tomorrow People

Not only does it make a successful launch more likely, it also increases the chances of your long-term success. Instead of simply analysing current market conditions, predict where things might be heading. This will in turn affect your long-term profitability. Here are some key points you should consider.

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Demand Forecasting vs. Sales Forecasting — The Complete Guide

Hubspot

If you’re a business owner like me, you’re probably familiar with the terms demand forecasting and sales forecasting. Another way to look at it is that demand forecasting takes the long view, while sales forecasting looks at shorter term goals, impacts, and benchmarks. But as with all things, it’s not always that simple.

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The Ultimate Guide to Sales Projections

Hubspot

Projecting sales (and revenue) helps business leaders make informed decisions about business operations and track their progress toward long-term goals and objectives. You’ll also be able to predict the capital you have available to make investments that encourage business growth, such as new software or training for teams.

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How to Sell Subscriptions in 2023: Guide to Grow Your SaaS Business

Unbound B2B

But, for software-based businesses, subscription services are the best revenue generation source. According to Gartner , 80% of all new entrants in the SaaS industry offer subscription solutions to their customers. But this doesn’t mean selling subscriptions is easy for software businesses. So, let’s get started.