Biznology

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How do marketers manage their tech stack?

Biznology

The numbers for 2017 aren’t yet in, but last year, Gartner doubled down with data saying, “Yes, it is really going to happen in 2017.” How times have changed! Back in 2012, Garner Group predicted that CMOs would outspend CIOs by 2017, but maybe were skeptical. Mix and match.

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Five ways business buying is changing: Ignore these at your peril

Biznology

You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co They want fast, personalized service, pricing transparency, ease of use, a human face, seamless integration across contact channels, and mobile access. and G2Crowd , where users leave product reviews—and sellers quake in their boots.

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The market disruptor no one talks about

Biznology

Analyst firm Gartner last year estimated that its customers deploy 10 times more IT there than on the next 14 cloud infrastructure services combined. 51 price reductions over the past decade. Its $604 million quarterly profit dwarfed the $467 million that Amazon reported for its much-larger retail operations. AWS is a steamroller.

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Chatbots in the Post-Pandemic Era

Biznology

Summarizing what Forrester, Gartner, and Business Insider have to say, the current chatbot market is under $2 billion and will rise to almost $10 billion by the middle of this decade. The importance is that well-funded competitors in a dynamically growing market usually leads to rapid product technology advances and reduced prices.