Contently

AUGUST 11, 2022

But keep in mind that this moment full of challenges also presents opportunities. According to Gartner , marketing budgets as a percentage of revenue are actually up overall this year compared to 2021. ” When everyone is on high alert, pulling back might seem like the safe bet in the short term. It’s the status quo.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Marketing Interactions

OCTOBER 15, 2021

Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). RevOps is showing such strength as a go-to-market strategic approach that Gartner predicts 75% of high-growth companies will deploy a RevOps model by 2025. Edelman/LinkedIn ). Predictable revenue through closed-won deals (Sales).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. The Bottom-Line Gartner has predicted low IT spending growth forecasts for the next several years.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Salesforce Marketing Cloud

JUNE 28, 2023

Effective sales pitches require a bit of homework to understand your prospect well enough to personalize your presentation instead of sticking to a canned script. Before presenting your pitch to the buyer, conducting research will also eliminate unnecessary noise distracting them from the sale.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

The ROI Guy

NOVEMBER 1, 2012

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7 trillion in 2013, a 3.8

Gartner 40

Gartner Allocation Storytelling Spending 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Marketing Interactions

APRIL 26, 2022

The closer you can get to your buyers and customers seeing your story as their story, the more humanness will be perceived as present in our content experiences. Storytelling reaches buyers on an emotional level and holds their attention. The experiences we create for the public, our buyers, our customers all have an impact.

Top of Funnel 91

Top of Funnel B2B Content Terms and Conditions 91

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Adobe Experience Cloud Blog

MARCH 7, 2017

Hear Gartner’s 8 Commandments for Strategic Dashboard Design— Martin Kihn, Research VP, Gartner for Marketing Leaders, Gartner. Being a marketer is about being a storyteller, and both James Corden and Queen Latifah have spent their careers telling stories across a variety of channels. One piece of the puzzle?

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Exo B2B

JUNE 26, 2023

Let me start by quoting a Gartner study on the power of content in the customer journey. Your website, product information, blog posts and presentations can always be improved. B2B content marketing. “Most content consumption occurs in the early stages of customer research, far from the purchase decision.”

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

The Lead Agency

FEBRUARY 8, 2023

Gartner predicts that 75% of B2B sales organisations will use both AI and traditional sales solutions by 2025. Brand storytelling can set a business apart from its competitors by showing its personality, emotional connections, and approach to customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

The ROI Guy

FEBRUARY 20, 2019

Inundated with a ton of similar looking and solution-centric content, Gartner reports the average buyer squanders two-thirds of the buying cycle gathering, processing, and de-conflicting information to try to gain consensus and arrive at a purchase decision. Every time a B2B buyer considers a purchase, they face internal struggles.

Gartner 45

Gartner Buying Cycle Differentiation Buyer's Journey 45

ClearVoice

MARCH 8, 2022

Just do a little research, target the names that pop up frequently, and present them through clever write-ups. As a female content creator myself, I’m honored to present the following women in content marketing that you need to know, in no particular order. But the “piece of cake” turned into an entire bakery. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. My biggest takeaway was that when speakers struck an emotional cord and packaged research with good storytelling, it appealed to the right hemisphere of my brain — associated with emotion.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

The ROI Guy

SEPTEMBER 22, 2015

First, Gartner announced mid-summer that IT spending is on the decline. Although Gartner blamed the decline on a rising dollar, we don’t buy it and have seen where prior forecast declines by Gartner were actually blamed on a declining dollar! IT Spending on the Decline? decline (compared to a paltry 1.6% growth in 2014).

Planning 40

Planning Gartner Marketing Plans Marketing Proposals 40

Content4Demand

MAY 21, 2020

These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers. Tyler Lessard, VP of Marketing at Vidyard, also explored how businesses are using the spike in virtual events to engage target audiences with visual content during his presentation.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

The ROI Guy

OCTOBER 21, 2014

This concurs with earlier studies by Gartner, revealing a 44% increase in CFO influence over IT purchase decisions , with: Over 41% of CFOs indicating they are now the leader of the group responsible for IT investments. The study indicates that CFOs now have the ultimate say in IT spending decisions.

Gartner 40

Gartner Enterprise Management Advertising Agencies Case Studies 40

Heinz Marketing

JULY 12, 2021

And you brought up some new insights from Gartner that I think really bring that to bear. There’s research that came out from Gartner. We’ve heard a lot, but it’s true, but sales hasn’t changed as much as we’d like to think that it has. Carla: Yeah.

B2B Sales 106

B2B Sales Gartner Paid Search Agency Amazon 106

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. Storytelling through content marketing, blogs, social media & more. Cambridege, MA – [link]. Cambridge, MA – [link]. Vienna, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Heinz Marketing

JULY 2, 2018

Really for category to really stand as a true category, you need a lot of things to happen, but one of the key milestones certainly is Gartner doing a magic quadrant and/or Forrester doing one of their waves around the category. As always, every episode of Sales Pipeline Radio past, present, and future is available at SalesPipelineRadio.com.

Account Based Marketing 41

Account Based Marketing Peer-to-peer DemandBase Forrester 41

chiefmartech

MARCH 27, 2017

With marketing technology growing as a portion of total marketing budget (27% on average according to Gartner ), marketers face two growing challenges: increased scrutiny from C-suite partners on the value of martec investments and the need to get more out of the current marketing technology stack.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

JULY 8, 2014

According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. And sure enough, Gartner had to once again lower their forecasts substantially. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Heinz Marketing

AUGUST 5, 2019

Every episode of Sales Pipeline Radio is always available past, present, and future on salespipelineradio.com. At the time, Gartner had mentioned that that period of time, maybe a year, maybe 18 months. It’s the storytelling, it’s the engagement. We are well over 100,000 listeners now. I mean, you can kind of see.

Top of Funnel 61

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 61

NetLine

JULY 17, 2023

This measurement is based on a group of signals presented by a prospect over the course of their digital journey.” Effective communication and storytelling with stakeholders To be completely frank, none of these skills or competencies will matter if you don’t have buy-in from internal stakeholders. Source: Gartner.

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

Single Grain

DECEMBER 2, 2019

The one thing that these companies have in common is that they presented consumers with a new solution that they didn’t even know they needed. If you want to succeed with category design, you must present this new problem in a way that drives action. The Art of UX Storytelling: How to Create Your Brand’s Story.

Design 131

Design Marketing Strategy Marketing & Strategy Advertising Agencies 131

Outgrow

MAY 30, 2023

Growth strategy – virality, content marketing, and cohesive storytelling 5. Sure, you can go and engage Forrester and Gartner on Dell, like they’ll do your homework for you and come back to you with like a simpler graph or positioning or whatever. So I gave a presentation here, about reacceleration.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

chiefmartech

FEBRUARY 9, 2016

Gerry Murray , Research Manager of the CMO Advisory at IDC , will present Cognitive Marketing: The Rise of the Super Intelligent Marketer — will illuminate the new capabilities that “cognitive services” now offer marketers, leveraging data and artificial intelligence.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Top Rank Marketing

SEPTEMBER 18, 2023

As chief content officer at MarketingProfs, Ann is renowned for her expertise in B2B marketing and her ability to connect with audiences through the art of storytelling. And now I’m using it very much as a — well, I call it my fairy godmother, you know — it’s the kind of thing where I have no idea how to start this presentation.

B2B Marketing 110

B2B Marketing Marketing AI Work Management B2B 110

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Social Media (147).

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

PathFactory

JUNE 20, 2019

According to Gartner, over 70% of marketers aren’t using or deploying AB tests, not even at all. When marketing gets to present at company all-hands, we’ll share test results with the whole company. If you’re a good Jedi storyteller. If you’re a good Jedi storyteller.” Why is that?

A/B testing 40

A/B testing Ideal Customer Profiles Top of Funnel Statistics 40

SnapApp

DECEMBER 5, 2016

It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.). 46% of marketers say photography is critical to their current marketing and storytelling strategies. - CMO Council. .

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Metadata

MARCH 16, 2021

So Forrester and Gartner actually ended up adopting the terminology that we coined. My client was actually Gartner. Gartner was my client. So you have really quantitative people, you have technical people, you have the creatives, you have the storytellers and everything in between. Back then we did press conferences.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52