Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects. You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Marketing Insider Group

OCTOBER 27, 2021

While both mediums are still very important, they can be a hit or miss in delivering the right message, to the right person, on the right channel, and at the right time. Your clientele gets all the benefits of human interaction and personalization, but your organization suffers an unnecessary drain on resources. Personalize.

Sales Management 350

Sales Management Conversion Ad Building Marketing & Strategy 350

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. 1] Gartner, “Magic Quadrant for Account-Based Marketing Platforms”, Ray Pun, Christy Ferguson, Julian Poulter, 4 January 2022.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. To learn more about Madison Logic, visit www.madisonlogic.com.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. It also decreases the likelihood of losing customers.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. What is personalized marketing?

Personalization 84

Personalization Work Management Marketing Management Paid Search Agency 84

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Scoop.it

OCTOBER 5, 2023

According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Leveraging data and analytics Data and analytics play a crucial role in ABM.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Martech

OCTOBER 25, 2022

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. Maybe you’ve recently asked Siri, Alexa or some other smart product to call customer service or wait on hold for you. Reporting them to customer service.

Service 82

Service Organization Gartner Verticals 82

Martech

FEBRUARY 21, 2024

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).

Marketing AI 96

Marketing AI Paid Search Agency Enterprise Management Gartner 96

Seismic

FEBRUARY 8, 2023

It’s no secret that exceptional customer service is a competitive advantage and driver of long-term business growth. Satisfied customers buy more, and Gartner found that nearly 65% of new sales come from existing customers. In this post, we’ll take a closer look at 5 ways to improve customer service performance.

Work Management 52

Work Management Marketing Management Service Customer Satisfaction 52

Televerde

JUNE 28, 2022

Customer service automation can relieve overburdened customer service agents and speed up service times. With benefits like this, adding automated service options to your customer support team is usually an easy choice to make. What Is Customer Service Automation? Can Automated Service Meet Customer Expectations?

Marketing Automation Services 84

Marketing Automation Services Marketing AI Automation Service 84

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Personalization. 90% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Act-On

FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). She accounted for how each person entered our database. Created streams based on how people entered the database.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Martech

APRIL 16, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Let’s look at the concept of real-time marketing and show some ways leading brands use it to win customers.

Enterprise Management 101

Enterprise Management Paid Search Agency Planning Marketing Management 101

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. The Gartner survey focuses on big picture goals across the marketing organization. It won’t be just one person. It could also mean focusing on personalization to engage prospects better.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Some of those changes will be temporary pending a time when financial transactions can again be handled live and in person.

Work Management 118

Work Management Marketing Management Service Planning 118

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. Use data to create a more personalized and memorable buyer’s journey for every lead and customer. You can create personalized journeys based on your data to better target new consumers and build brand loyalty.

Organization 358

Organization Planning Marketing Budget Terms and Conditions 358

Martech

JULY 21, 2023

Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. In all other sectors, from manufacturing to health care to legal services, uncomfortable consumers equaled or far outweighed those consumers who were comfortable with genAI. Why we care. Gen AI in marketing.

Marketing AI 90

Marketing AI Marketing Leads Advertising Agencies Generation 90

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. That number drops slightly to 42% for making orders—but the difference is absorbed by an increase in those who prefer digital self-service , not in-person interactions. Ease of scale.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Heinz Marketing

MAY 17, 2023

The answer lies in personalization. Personalization has become a critical component of B2B marketing strategies. Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. So, how do you win in this crowded arena?

Analytics 52

Analytics Personalization Automation Case Studies 52

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). But, many businesses still question the effectiveness and practicality of AI.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. and internationally, MAGIC QUADRANT and PEER INSIGHTS are registered trademarks of Gartner, Inc.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. of their marketing budget on technology, says Gartner. The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. That’s down from 42% last year and 58% in 2020.

Marketing Management 96

Marketing Management Paid Search Agency Marketing Automation Services Gartner 96

Zoominfo

FEBRUARY 16, 2021

These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Webbiquity

APRIL 11, 2019

The number of people choosing speech-based assistants is growing because of the latter’s highly personalized behavior. This not only increases engagement, but also provides a sense of satisfaction that heightens trust and reliability in your services. per Gartner. How does it work?

Marketing AI 259

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 259

Martech

JULY 5, 2023

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. The decision shouldn’t have surprised anyone, says Gartner’s Matt Moorut.

Rules 100

Rules Facebook Privacy Protection Gartner 100

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Up to 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top.

Marketing AI 121

Marketing AI Work Management Marketing Management Automation 121

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. Quick service might get you your food promptly, but it’s the ambiance, the attentive waiter, and the personalized touches that make you return. Similarly, in B2B sales, it’s not just about providing a product or service.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Heinz Marketing

MAY 17, 2023

The answer lies in personalization. Personalization has become a critical component of B2B marketing strategies. Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. So, how do you win in this crowded arena?

Analytics 52

Analytics Automation Personalization Optimization 52

Martech Advisor

FEBRUARY 11, 2020

It’s just as critical to personalize the visual elements of marketing as the message served up with it. Since our brains are hardwired for images, personalizing the visual element of a message offers a major opportunity to add value, says, Gary Ballabio, Director of Business Development, Cloudinary.

Personalization 77

Personalization Work Management Marketing Management Amazon 77

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. personalizing emails or SMS) and internal challenges (e.g., automating personalized email communication to eliminate manual efforts). The underutilization of martech has unintended consequences.

Peer-to-peer 98

Peer-to-peer Paid Search Agency SMS Gartner 98

Televerde

MARCH 8, 2021

Run a Google search that includes the keywords “human,” “bot,” and “customer service” and your first page of results will likely include several variations of headline “Humans Vs. Chatbots: What’s Better?”. Unfortunately, the either/or mentality of using AI in customer service is the wrong approach to take.

Marketing AI 52

Marketing AI Service Ad Building Touchpoints 52