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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. This results in a more personalized experience for your customer on their preferred channel.

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What does ‘Real-Time Marketing’ really mean? by Salesforce

Martech

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Watch the free demo Originally published on Salesforce.com on February 28, 2023.

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A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce

Martech

To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. Customers want an experience that’s more tailored to them.

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Interview with Tiffani Bova

Onalytica B2B

I am both a sales, marketing and customer service practitioner, having run both start-up and Fortune 500 organizations, and a business analyst, having spent a decade as a Research Fellow at Gartner. Personalization at scale. WHAT AREAS OF MARTECH ARE YOU MOST PASSIONATE ABOUT? I was an early adopter of MarTech solutions.

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The Top 130 Minnesota Tech Companies on Twitter

Webbiquity

Enterprise Video as a Service (EVaaS) for the Intelligent Organization · Gartner Leader · Global 2000 Leader · Start a Free 30-Day Trial Now. Apex IT is a global application systems integrator and implementation consultancy working with Oracle and Salesforce.com technologies. Following: 2,866. gener8tor. Followers: 7,901. Founded 2017.

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B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

As a result, the dramatic forecasts for b2b ecommerce revenue growth from Gartner and other analyst groups never materialized. To assist buyers from a neutral point of view, GetApp offers user-generated reviews and a free personalized assessment tool as well as a number of guides on the subject.&#.

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Listen Up Marketers: We Need Our Own Operating System

Kapost

Nearly every department has such an OS: Sales: CRM, sometimes referred to as Sales Force Automation; Salesforce.com is the dominant player, along with Microsoft, Sugar, and Oracle. An MOS must manage the work of all of the various content types like blog posts, videos, documents, sales decks, emails, or even in-person events.