Biznology

article thumbnail

Our New Digital Selling Reality Needs More Empathy

Biznology

Creating the personalized campaign and content that will engage buyers. The underlying assumption here seems to be that if B2B marketers can only figure out how to meet these challenges with digital content, they’ll be in pretty good shape, and won’t have much need for personal selling.

article thumbnail

Marketing Privacy and Security Predictions for 2022

Biznology

According to Gartner, “by the end of 2023, modern privacy laws will cover the personal information of 75% of the world’s population.” Getting more specific in my predictions for marketing privacy and security issues in 2022, here are a few ideas to keep in mind for 2022. Get Your Privacy Policies In Order.

Privacy 197
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Must-Attend B2B Marketing Conferences for 2021

Biznology

The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead. The largest B2B event in Asia Pacific is sold out for in-person in Sydney Australia, but virtual tickets are still available. August 31-September 2, virtual, Gartner Marketing Symposium/Xpo.

article thumbnail

Use Video to Differentiate Your Technology Solution

Biznology

It’s a problem because, according to Gartner research , when technology buyers aren’t sure what makes a solution different, they don’t buy from that vendor. Video animation can make the differentiation story simple and compelling, highlighting the unique attributes that form your solution’s personality.

article thumbnail

Five ways business buying is changing: Ignore these at your peril

Biznology

You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co They want fast, personalized service, pricing transparency, ease of use, a human face, seamless integration across contact channels, and mobile access. and G2Crowd , where users leave product reviews—and sellers quake in their boots.

article thumbnail

Video for account-based marketing

Biznology

It’s a hot topic in B2B marketing world, and getting hotter, according to Gartner’s Noah Elkin ‘s Three Trends Driving Interest in Account-Based Marketing (ABM). One these trends “personalization.” Do you have a video personalized for this person? Video as customer experience.

article thumbnail

Passionate Explorers: Lifelong Learners

Biznology

” The New York Times: A Two-Year, 50-Million-Person Experiment in Changing How We Work. ” Gartner Insights: Creating Organizational Culture In a Hybrid World. “If you want to be an authentic person, embrace reality. . “Fewer than one in four U.S. “The office was never one size fits all.

Gartner 104