ViewPoint

APRIL 30, 2013

He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. Mobile Marketing Boom. For five years we’ve been saying this is the year of mobile, and all of a sudden we’re saying, ‘oh, this really is the year of mobile.’ That means you need to be there!

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

KoMarketing Associates

NOVEMBER 27, 2017

Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets. The Shift Toward Mobile Marketing. About 90 percent of marketing mobile initiatives are geared toward existing customers, according to survey respondents.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

Martech Advisor

DECEMBER 19, 2019

More than a quarter of enterprises globally are behind on introducing a mobile app. Despite the ubiquity of mobile apps, companies still need help building them. Open APIs can extract data and content that can then be pushed to a mobile app, driving higher rates of customer engagement, retention, and satisfaction.

API 52

API Mobile Advertising Customer Satisfaction Mobile Marketing 52

Zoominfo

OCTOBER 23, 2019

Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). Gartner predicts zero-touch user interfaces will be available on two billion devices and IoT endpoints by 2020 ( source ). Obstacles to AI Adoption. 46% of U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Biznology

DECEMBER 22, 2021

According to Gartner, “by the end of 2023, modern privacy laws will cover the personal information of 75% of the world’s population.” The pandemic isn’t over, sadly, and neither are the vast range of work solutions we’re seeing in remote work and worker mobility. Get Your Privacy Policies In Order. Remain Resilient.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Martech

JULY 6, 2023

Here’s a list of top Prime Day promotions compiled by mobile and consumer data platform data.ai. Target, Walmart, Nordstrom and Best Buy have joined Amazon with key summer sales the past few years outside of the traditional 4th of July weekend,” said Kassi Socha, director analyst in the Gartner Marketing Practice.

eCommerce 105

eCommerce Trends Amazon Gartner 105

Webbiquity

OCTOBER 21, 2020

Don’t buy through “review sites” and give your money to Gartner. In countries like India, desktop computers are rare, while mobile phones are used for everything. Having a great mobile customer experience that’s fast and streamlined is a strong selling point. Support small businesses.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% B2B marketers are championing user-friendly designs to ensure consistent, positive interactions across desktop and mobile platforms. At the core of this efficiency drive is a desire to do more with less costs.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Marketing Insider Group

JUNE 21, 2011

The answer is Mobile. Our world now includes 5 Billion mobile subscribers! It has been far too long since I wrote about How To Get Started In Mobile Marketing and asked Are You Ready for Mobile Marketing in 2011? . It’s been over a year since I wrote 10 Reasons Why Mobile is Hot! Mobile is important.

Mobile Marketing 100

Mobile Marketing Tactics Marketing Strategy Marketing & Strategy 100

Webbiquity

AUGUST 3, 2021

billion access social media sites at least on occasion using a mobile device. Don’t buy through “review sites” and give your money to Gartner. Social Media Facts and Stats. There are 4.2 billion active social media users worldwide (almost 54% of all people on earth). billion to 4.2 Support small businesses.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. The Bottom-Line Gartner has predicted low IT spending growth forecasts for the next several years.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Outbrain

DECEMBER 18, 2019

Thinking of taking your mobile marketing strategy to the next level in 2020? Gartner, one of the world’s biggest research brands, found that marketers will be driving around 80% of their engagements through mobile websites by next year (2020). And a good mobile experience could make or break your chances of digital success.

Mobile Marketing 47

Mobile Marketing eCommerce Marketing AI Marketing & Strategy 47

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. Hearsay Cloud: Provides AI-powered coaching specifically for sales reps using mobile devices.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

The ROI Guy

FEBRUARY 5, 2013

Perhaps as a result of the poor ROI, the Gartner study indicates that enterprise IT budgets have been flat to negative ever since the dot-com bust of 2002. For this year, 2013 these IT budgets are continuing the downward trend, with an anticipated weighted global average decline of an additional 0.5%. But the window for action is shrinking.

Gartner 40

Gartner Budget Programs Enterprise Management Marketing Proposals 40

Martech Advisor

DECEMBER 17, 2019

In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. This reinforces the priority on mobile and digital customer experiences. Mobile-first: An organization-wide approach.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Vision Edge Marketing

DECEMBER 15, 2020

In fact, a Gartner research study found that when B2B buyers consider a purchase, they spend only 17% of their time meeting with potential suppliers. The key point is that your organization has an opportunity to mobilize the people on your team who are perceived as peers to your buyers. How to Initiate Your Peer Engagement Program.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

NOVEMBER 1, 2012

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7 trillion in 2013, a 3.8

Gartner 40

Gartner Allocation Storytelling Spending 40

Webbiquity

NOVEMBER 10, 2020

” The analyst firms are well aware of this shift, which is why Omdia now partners with TrustRadius, and why Gartner has acquired three of the five most popular software rating sites. They also need to embrace mobile-friendly media including video and podcasts. Search is Getting More Important.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Marketing Insider Group

JANUARY 30, 2023

Interesting data from Gartner: “by 2025, data stories will be the most widespread way of consuming analytics, and 75% of stories will be automatically generated using augmented analytics techniques.” as a services marketer in captive software and technology organizations. Yes, old ideas in a new context.

Thought Leadership 209

Thought Leadership Trends SME Paid Search Agency 209

Sana Commerce

DECEMBER 6, 2023

To read more about barcode scanning technology, read our blog on how mobile barcode scanning can elevate your B2B web store. They are focused on helping developers integrate barcode scanning and document capture into web, desktop and mobile applications to streamline workflows and cut costs.

Advertising Agencies 52

Advertising Agencies Customer Satisfaction B2B Gartner 52

Martech

NOVEMBER 15, 2023

Incorporating social media ads that target specific individuals, personalized email marketing promotions, as well as optimizing mobile web browsing for easy shopping, are other good tactics to keep in mind.”

Act-On 116

Act-On Trends Paid Search Agency eCommerce 116

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Mobile remains the best way to engage people with push notifications. Mobile app push notifications – The catalyst for customer engagement / The power of push notifications.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Salesforce Marketing Cloud

APRIL 18, 2022

Route mobile workers efficiently with automation. Route optimization makes sure your mobile worker, whether it’s an employee or contractor, with the right skills and parts always takes the most efficient route. Discover how to intelligently schedule mobile workers to set them up for success. Watch the video here.

Enterprise Management 98

Enterprise Management Work Management Service Customer Satisfaction 98

Salesforce Marketing Cloud

FEBRUARY 23, 2022

In the past three years, the typical organization has undertaken five major changes, according to Gartner research. This fatigues and frustrates employees, crimping engagement and productivity, Gartner added. Organizations must similarly test a new mobile application that routes field service technicians to work sites.

Enterprise Management 98

Enterprise Management Work Management Service Burn Rate 98

Heinz Marketing

DECEMBER 10, 2023

Iterable is a marketing automation platform that helps businesses engage their customers, using real-time behavioral data, through personalized and targeted campaigns across various channels, including email, mobile push notifications, SMS, and more.

Marketing Automation Services 68

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 68

Zoominfo

AUGUST 12, 2018

Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). Gartner predicts zero-touch user interfaces will be available on two billion devices and IoT endpoints by 2020 ( source ). Obstacles to AI Adoption. 46% of U.S.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

chiefmartech

NOVEMBER 26, 2021

A few months ago, Gartner published the above chart with their latest estimates on cloud spending worldwide for 2021 and 2022. The vast majority of apps will be custom-built for individual companies: web apps, mobile apps, internal process apps, etc. The lede here is that total spend on cloud-based services — SaaS, PaaS, IaaS, etc. —

Enterprise Management 94

Enterprise Management Work Management Marketing Management Software 94

LeanData

OCTOBER 13, 2022

Soon thereafter, your mobile phone rings. It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Martech

DECEMBER 27, 2022

According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said. AI will be used to improve discovery in more mobile experiences. One of the most important tasks mobile touchpoints have is to recommend products and next best actions.

Enterprise Management 97

Enterprise Management Digital Experience Platform Organization Marketing Management 97

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. A total of 70% of the American workforce will be mobile by 2012. Click on the Visitors tab and then Mobile.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Hubspot

APRIL 11, 2023

In 2022, Gartner found that 89% of sellers felt burned out from work. Gartner uses the term “drag” to describe burned-out sales reps' mentality. “70% Gartner uses the term “drag” to describe burned-out sales reps' mentality. “70% Upward mobility shows your employees that they have a future with their organization.

Burn Rate 80

Burn Rate Gartner Churn Rate Lead Scoring 80

PathFactory

FEBRUARY 21, 2023

Mobile-friendly websites are crucial for anonymous visitors. 39% of anonymous buyers consume content on mobile, an increase from 25% in 2019. The average number of anonymous visitors engaging per account has skyrocketed to 31-96 visitors, depending on segment size. Buying committees continue to get larger.

Account Based Marketing 52

Account Based Marketing ABM Lead Ranking B2B 52

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40