Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Did your SEO program lead to a surge in web traffic? It’s critical to attribute revenue for all activities your team initiates whether it’s social media, email marketing, or ABM.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Webbiquity

NOVEMBER 10, 2020

” The analyst firms are well aware of this shift, which is why Omdia now partners with TrustRadius, and why Gartner has acquired three of the five most popular software rating sites. They also need to embrace mobile-friendly media including video and podcasts. Search is Getting More Important.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Gartner ) The AI market size value will reach $196.63 Safari Digital ) Up to 40% of organic search traffic is for location-based businesses. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

FunnelEnvy

SEPTEMBER 18, 2023

The idea is to translate the raw traffic like this: Into information to help you fill out a buyer persona template, like this: Source: Hubspot Why Buyer Personas Work The buyer persona helps craft tailor-made experiences for every buyer category. source: Gartner Sales). How do they make purchasing decisions?

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. or “How will a 10% change to upper-funnel media impact bookings?” What is marketing mix modeling?

Marketing Mix 103

Marketing Mix Marketing Attribution Lead Ranking Planning 103

Webbiquity

NOVEMBER 3, 2020

Content and social media marketing can continue to draw traffic to your website long after the initial investment in a post, campaign, or event. However, effective marketing is often expensive and challenging to optimize. However, redundant applications can be a significant unnecessary expense.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. Generic mass leads are non-real for driving results.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. From the Gartner Report: Content creation accounted for 9.3% and 39% of marketers cited content marketing, surpassed only by social media. .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

FEBRUARY 23, 2021

Source: Gartner. 13% of marketers say case studies are a primary form of media in their content marketing strategy. Consider repurposing your case studies into videos that you can share on social media, via email, and on your website. Share on Social Media Channels. To me, this statistic is surprisingly low.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

FunnelEnvy

SEPTEMBER 4, 2023

This chart from Gartner will help you clarify and create content for your demand gen phase. Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation. However, social media creation and distribution are resource-intensive and time-consuming. Tip 1 – Repurpose Your Blog.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Hubspot

DECEMBER 7, 2020

A recent Gartner poll revealed that 48% of employees will likely work remotely at least part of the time after COVID-19, versus 30% doing so before the pandemic. Gartner found that the COVID-19 pandemic has led 32% of organizations to replace full-time employees with contingent workers and contractors. Social media marketing.

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

EveryoneSocial

JUNE 10, 2020

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. The Power of Social Media. While social media won’t solve all brand equity challenges, it can play a pretty big role in how audiences connect and perceive your organization.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Martech

SEPTEMBER 16, 2022

website, blog, social media). user-generated content, influencer content, media coverage, etc.). Currently, content marketers measure success by looking at traffic, search rankings and leads. Gartner notes that companies demonstrating success with growth, margin and profitability typically prioritize customer experience.

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

Animalz blog

FEBRUARY 25, 2024

Gartner expects a decrease of 50% or more by 2028. based on a small number of visitors), use traffic or engagement metrics as a proxy. A distribution-first strategy – like the one for this anonymized Animalz customer – should consider all available assets, including key team members’ personal social media accounts.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Only B2B

FEBRUARY 11, 2024

Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. Cons: Limited Reach: Relies on existing website traffic, potentially missing new prospects. Companies that prioritize first-party intent data are 2.3

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

NOVEMBER 11, 2022

Understanding how consumers interact with sponsored posts on social media and which links they follow. One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Website traffic. 12 proven strategies to increase brand awareness with social media.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

nDash

DECEMBER 23, 2021

Social Media Strategies Summit. Host: Rising Media. Social Media Marketing World 2022. Host: Social Media Examiner. Social media plays an integral role in a company’s content marketing strategy , and the Social Media Marketing World 2022 conference is the place to learn about its continuous change.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Televerde

SEPTEMBER 21, 2020

With easy access to information today – thanks to the internet and social media – consumers can cherry-pick which brands they support. A Gartner study revealed that 68% of chief marketing officers (CMO) are new to their senior-level role. more site traffic than non-leaders. The question is, are marketers ready?

Paid Search Agency 119

Paid Search Agency Content Marketing & Strategy Loyalty 119

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. Generating leads in SaaS now is different from what it was in 2010.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Adobe Experience Cloud Blog

MAY 27, 2019

The talent gap is so large that Gartner predicts by 2020, “60% of digital businesses will suffer major service failures due to the inability of IT security teams to manage digital risk.” With a whole heap of malicious traffic to defend against, there’s increased pressure to keep your users’ data safe no matter your role.

Work Management 134

Work Management Marketing Analytics Tools Marketing Management Lock-In 134

Marketing Insider Group

JULY 29, 2020

Growth topped the list of CEO priorities in both 2019 and 2020 in Gartner’s annual CEO & Senior Business Executive survey. For instance, say that your CTR for your social media ads has grown by 30% over the month. You will want to do this with each digital marketing strategy (such as email marketing, social media, PPC, etc.)

Lead Generation 146

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 146

Martech

JUNE 28, 2022

According to Gartner, more than two-thirds of the buying process is complete before buyers engage directly with a brand rep. “ Capture” is primarily what we do today in the form of paid media engagement to generate leads, drive web traffic and white paper downloads, and sponsor events to scan and swipe badges.

Marketing Automation Services 103

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 103

TrustRadius Marketing

FEBRUARY 4, 2020

Industries represented include: Automotive B2B Consumer Goods Financial Services and Insurance Government Healthcare High Tech Media and Entertainment Retail and eCommerce Travel and Hospitality. Traffic and Conversion Summit. Gartner Marketing Symposium|Xpo. Date: March 31-April 2. Location: San Diego, CA. Date: June 1-3.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

KoMarketing Associates

MAY 16, 2013

Based on Blue Ocean Market Intelligence’s “ Fortune 100 Social Effectiveneess Index ” and our own social media knowledge, we’ve identified 10 of the best B2B Facebook pages out there. Blog posts are great traffic drivers but posting a blog to Facebook the standard way can be easy to overlook. Standout Tactic: . Likes : 21,078.

Facebook 120

Facebook B2B Gartner Best Practices 120

Martech

DECEMBER 27, 2022

According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said. This makes mobile experiences more important than ever for retailers, even if their in-store foot traffic has rebounded. They help consumers discover things.

Enterprise Management 96

Enterprise Management Digital Experience Platform Organization Marketing Management 96

SalesIntel

MAY 27, 2022

This tactic is more concentrated on the B2B sales team and prospects because it focuses on employee advocacy rather than the brand’s official social media. . Employee Advocacy : Scripting and sharing valuable content about their business ongoing on social media for greater visibility. Amplified web traffic .

Sales Management 52

Sales Management B2B Sales Top of Funnel B2B 52

Circle Studio

NOVEMBER 24, 2020

Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. And similar to SEO, SEM and PPC will also be added to many online marketing strategies or simply play a larger role in driving website traffic. Video has become the dominant medium.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Televerde

JULY 11, 2022

More immediate metrics you can use to measure your campaign success include: Engagement rate Website or social media content impressions Leads generated New social media followers Campaign clicks. That means using multiple channels, media formats, and engagement methods. Image from Gartner. Step 3: Unify Your Branding.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Campaigns 59

ANNUITAS

APRIL 20, 2020

in 2019 according to Gartner — it’s becoming more and more important for marketing to demonstrate its value in order to secure the budget necessary to be effective. Whether it’s a social media post, email copy, ad copy, blog post, white-paper, or ebook, your team is going to spend hours making sure the finished piece is polished.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

Only B2B

AUGUST 21, 2023

Web scraping tools extract relevant information from websites, directories, and social media platforms. These tools can extract data from various online sources, including websites, directories, and social media platforms. social media Scraping and Monitoring Tools Social media platforms are rich sources of data for B2B list building.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

SmartBug Media

DECEMBER 10, 2020

HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” Use HubSpot’s traffic report to determine your most trafficked pages with the highest bounce rates and/or lowest conversions, and focus on those for some on-page SEO.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Social Media Today ). Social Media Today ). Social Media Today ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

SmartBug Media

AUGUST 28, 2020

Content marketing is key when it comes to building your brand, attracting website traffic, and generating qualified leads. According to Gartner, a substantial amount of your future revenue (80%) will come from a small percentage of your current customers. Sell your SaaS with proper service promotion. Adequately market what you offer.

Software 119

Software Lead Ranking Paid Search Agency Planning 119

Bluetext

APRIL 14, 2023

In other words, media coverage and thought leadership cannot ignore where agencies are today. Match Thought Leadership To Right Hype Cycle There are perils to spinning wheels on Gartner Hype Cycle “Innovation Trigger” technologies that may be garnering media coverage but are years away from commercial viability. The problem?

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26