Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Nevertheless, people are searching for answers – primarily online. 78% of people watch online videos weekly, and 55% watch daily. Keep content current.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech Advisor

SEPTEMBER 11, 2019

Millennials and Gen Z are alike when it comes to using the tools, recent technology, and popular social media channels. But they differ on how they use social media, their purchase power, brand perception and interaction, and how they shop online. 45% prefer to buy online as they can run product and price comparisons.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Martech

FEBRUARY 21, 2024

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).

Marketing AI 91

Marketing AI Paid Search Agency Enterprise Management Gartner 91

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 130

Social Media Social Marketing Work Management Marketing Management 130

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc., Media Contact.

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100

Gartner Planning Work Management Marketing Management 100

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Webbiquity

DECEMBER 31, 2020

But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. Event Marketing. Support small businesses.

Promotion 254

Promotion POS Business Paid Search Agency 254

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. Customers want to know about social responsibility Social media is also a great channel to communicate to shoppers about important themes beyond individual products.

Act-On 108

Act-On Trends Paid Search Agency eCommerce 108

Webbiquity

NOVEMBER 10, 2020

.” The analyst firms are well aware of this shift, which is why Omdia now partners with TrustRadius, and why Gartner has acquired three of the five most popular software rating sites. And those buyers are almost twice as likely as “older generations” to discover a product by searching online.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: You're presenting on the use of social media in communications. Are traditional media outlets dying? New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: You're presenting on the use of social media in communications. Are traditional media outlets dying? New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Zoominfo

OCTOBER 23, 2019

Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). Gartner predicts zero-touch user interfaces will be available on two billion devices and IoT endpoints by 2020 ( source ). Obstacles to AI Adoption. 46% of U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Martech

JANUARY 10, 2022

Marketers need to take account of five key trends in current consumer behavior as they plan for 2022 says a new survey from the Gartner marketing practice. Although they’re the focus of the Gartner survey, we think these trends will also be found, one way or another, among B2B buyers. Straightforward media. Why we care.

Gartner 91

Gartner Customer Surveys Planning Work Management 91

Biznology

MARCH 7, 2018

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. Like many technology solution providers, we meet most of our customers online, not face to face. Neither did we.

Positioning 160

Positioning Video Marketing Gartner Differentiation 160

Koroberi

APRIL 9, 2024

In fact, B2B buyers spend the highest percentage of their buying journey (27%) researching online independently ( Gartner, 2019 ), making search engine optimization (SEO) vital for driving awareness, interest and consideration of your business among prospects. Ready to elevate your brand’s online presence?

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Webbiquity

OCTOBER 21, 2020

Don’t buy through “review sites” and give your money to Gartner. Loyalty helps attract new customers through word of mouth and the creation of positive online reviews. It’s crucial for marketers to remember that online advertising is not a “set and forget” project. Support small businesses.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Lead Forensics

APRIL 16, 2024

AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior. AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. It should orchestrate interactions online … and offline.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. This can provide insights into customer interests and potential gaps in your online presence. Identify recurring themes or issues that may indicate gaps in your current approach.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. They take online reviews and testimonials to another level. Source: Gartner. 13% of marketers say case studies are a primary form of media in their content marketing strategy. Case studies help you build a story around your customers, products, and services.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Webbiquity

OCTOBER 28, 2020

Presuming one of your major goals for the rest of this year and into the first quarter of 2021 is boosting your sales, that means boosting your online presence. Instead of concentrating so much on traditional advertising, focus on making connections and forming relationships with your customers and clients through social media.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Re-purposing video content is virtually cost-free. Like this post?

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Martech

MARCH 29, 2022

Image: Third Door Media. In his theme-setting comments, recorded at the Manhattan offices of public relations agency Channel V Media, Davis remarked on the way our lives have changed over the last two years, and how the relationships between marketers and buyers have been digitally transformed. Image: Third Door Media.

Conference 82

Conference Digital Transformation Marketing Analytics Tools Gartner 82

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. Awareness Stage: Grab (and Keep) the Prospect’s Attention The first thing the B2B buyer will do after identifying that they need to solve a business problem is to jump online and start researching options.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. The first thing the B2B buyer will do after identifying that they need to solve a business problem is to jump online and start researching options. Ask them to follow you on social media. Where will they find your brand?

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

SEPTEMBER 7, 2021

For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects. Research firm Gartner listed small data as one of its top 10 data and analytics trends for 2021. What Can Sales Teams Do with Small Data?

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online. Social media mentions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Optinmonster

OCTOBER 30, 2019

When you think about selling on social media, the first thing that probably comes to mind is ads or unsolicited DMs from brands trying to get you to check out their products. You’ll be interested to know that the most successful businesses on social media don’t always go in for the sale right away. What Is Social Selling?

Statistics 77

Statistics Social Media Social Marketing Media 77

ClickDimensions

NOVEMBER 16, 2022

77% of B2B buyers said their latest online purchase was difficult – Source . This methodology is what Gartner calls Solution Exploration : . Significant increase in the number of B2B buyers who use social media and online review sites as credible sources – source .

Buy 97

Buy B2B Budget Programs B2B Sales 97

EveryoneSocial

JULY 30, 2019

Funny to think back when Facebook first rolled out public access — I was sitting in my dorm room in 2004 and remember signing up without any anticipation of how momentous this new form of media would become. Social Media in the Workplace Today. MSL Group , Social Media Today ). Weber Shandwick ). So what’s the downside?

Social Media 81

Social Media Media Word of Mouth Work Management 81

B2B Marketing Traction

MAY 23, 2013

” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. Social media can help tech companies cross that chasm. Social media isn’t the only way, it’s just a newer, cost-effective way. Need help crossing the chasm?

Social Media 100

Social Media Cross-Selling Media Gartner 100

Webbiquity

JUNE 25, 2019

According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. They spend their days fielding phone calls and online inquiries into pricing and billing disputes, delivery problems, product quality issues, and other matters which they had no hand in creating.

Rules 229

Rules Optimization Cable Gartner 229