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15 (More) Fascinating Facts About Internet and Social Media Use in 2021

Webbiquity

11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit. Don’t buy through “review sites” and give your money to Gartner. Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. Yahoo is (still!) #11,

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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Part of the problem is that thought leadership marketing has lost all notions of actual thought leadership. Thought leaders understand their own business, clients needs and the larger market context.

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Social software adoption: Riding the hype curve

Biznology

Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). And when will such claims pay off, if at all?

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

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Digital Transformation: Digital Darwinism or survival of the nimblest?

Biznology

As Digital Transformation continues its buzzword journey through the Gartner hype cycle – hopefully toward the plateau of productivity stage – a fairly large number of other smaller – but equally puzzling – companion new jargon will be created. source: Wikipedia ). You can read the first one here.

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Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?

Biznology

(Photo credit: Wikipedia). Isn’t that the kind of behavior every company and marketer is trying to achieve? According to Gartner Research by decreasing customer churn by just 5% can increase profits by 25%-125%? I don’t get it! Verizon, can you hear me now?

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The Cambrian Explosion and our obsession with “the next big thing”

Biznology

Photo credit: Wikipedia. Gartner defines the “Nexus of Forces” as being “the convergence and mutual reinforcement of social, mobility, cloud and information patterns that drive new business scenarios.” Internet Marketing Internet of Things social media Tim O''Reilly Web 2.0'

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