Biznology

DECEMBER 6, 2019

It’s a problem because, according to Gartner research , when technology buyers aren’t sure what makes a solution different, they don’t buy from that vendor. Most technology marketers believe that buyers don’t care how technology does what it does — buyers just want to know what it can do for them. Speeding up the conversation.

Differentiation 151

Differentiation Video Marketing Gartner Vendors 151

Biznology

NOVEMBER 30, 2017

But new research from CEB , now Gartner , suggests that things are even worse these days: it’s buying gridlock. I interviewed Brent Adamson , Sales Principal Executive Advisor on Sales, Marketing, & Communications, and got the skinny. What can marketing do to help? Please explain. Track customer progress. Like this post?

Buy 131

Buy Process Gartner B2B 131

Biznology

MARCH 7, 2018

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. “Okay, I know what we are talking about. You don’t share your positioning statement? Neither did we.

Positioning 160

Positioning Video Marketing Gartner Differentiation 160

Biznology

OCTOBER 30, 2019

In complex buying situations, “sales reps are valued higher than ever” writes Gartner analyst Hank Barnes in The Rebirth of Enterprise Sales. What prompted this observation was a recent Gartner study of sales that result in “high-quality deals” — deals where customers are succeeding and are likely to become bigger customers.

Video Marketing 99

Video Marketing Ad Building Gartner High Quality Lead 99

Biznology

AUGUST 2, 2017

According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Of course, there’s no “differentiator video” in the vocabulary of most marketers or the portfolios of video producers. But it’s hard to remember lists.

Differentiation 141

Differentiation Video Marketing Comparison Gartner 141

Biznology

OCTOBER 20, 2014

Here are 26 reasons digital marketing matters so much to the C-Suite. 70% of marketing organizations have a chief technologist on payroll; 80% of them report to marketing (source: Gartner Digital Marketing Spending Survey ). Here are 26 reasons digital marketing matters so much to the C-Suite.

Enterprise Management 80

Enterprise Management Digital Transformation Planning Gartner 80

Biznology

MAY 9, 2016

Analyst firm Gartner last year estimated that its customers deploy 10 times more IT there than on the next 14 cloud infrastructure services combined. Is it any wonder that the 10-year-old public cloud market is on track to be a $200 billion industry this year? AWS is a steamroller. No hidden fees. Do you know what those are?

Marketing Management 80

Marketing Management Amazon Gartner Advertising Agencies 80

Biznology

OCTOBER 29, 2019

If you’re a B2B marketer, especially a services provider, your environment is about to be upended. I’ve written about this before, offering ideas for how marketers can cope. But I also see this development as part of a larger trend and has deep implications for how we need to be selling and marketing today.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Biznology

MAY 28, 2015

Ask any business marketer about the importance of data, and you’ll get plenty of good answers. That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. With his clients, Ken never says “marketing database.” Like this post?

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

APRIL 15, 2013

SOCIAL NETWORK USAGE: 24% say they use their favorite social media site less than when they first signed up (Source: Gartner ). DIGITAL SPEND: 60% of marketers expect to increase their digital spend this year by 40% or more; only 10% of that digital spend will go to social media (source: Technorati ). PINTEREST: Only 18% of 2012 Inc.

Social Media 80

Social Media Gartner Media Multi-Channel 80

Biznology

DECEMBER 19, 2012

Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). And when will such claims pay off, if at all?

Enterprise Management 80

Enterprise Management Work Management Marketing Management Software 80

Biznology

FEBRUARY 7, 2022

Meanwhile, according to Hubspot , social media has become the #1 marketing channel for both B2B and B2C, so the problem of mis- and disinformation will be exacerbated as more money continues to flow into those platforms for marketing and advertising spends. Data privacy laws continue to become more ubiquitous and complex.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Biznology

JANUARY 27, 2016

According to Gartner Inc.’s Consider the following two tables from Gartner with statistics on the Internet of Things categories. Source: Gartner (November 2015). Source: Gartner (November 2015). According to this analysis, IoT numbers will be much larger than those initially forecasted by Gartner. s forecasts, 5.5

Gartner 40

Gartner Lock-In Internet Marketing Verticals 40

Biznology

DECEMBER 26, 2014

If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source for revenue. Gartner has found that for most brands, 80% of your future income will come from your existing customer base.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Biznology

JULY 7, 2020

Market Size & Growth. I had anticipated finding market projections to be so bullish that I would see little digital matadors running across my screen. The most common use is for support, followed by marketing and sales. There is no market category that needs that more than does the healthcare industry.

Marketing AI 104

Marketing AI Privacy Interactive Marketing Paid Search Agency 104

Biznology

DECEMBER 9, 2013

Isn’t that the kind of behavior every company and marketer is trying to achieve? According to Gartner Research by decreasing customer churn by just 5% can increase profits by 25%-125%? After all, aren’t I demonstrating my willingness to continue, deepen, and make my relationship more profitable? I don’t get it!

Marketing Management 80

Marketing Management Acquisitions Tools Service 80

Biznology

DECEMBER 22, 2014

74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). 61% of US marketers use social media for lead generation (source: IBM). Marketers spend an average of 4-6 hours a week on social media (source: Social Media Examiner ). Search Engine Marketing Social Selling'

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

MAY 14, 2015

As Digital Transformation continues its buzzword journey through the Gartner hype cycle – hopefully toward the plateau of productivity stage – a fairly large number of other smaller – but equally puzzling – companion new jargon will be created. This is my second blog post covering the topic of Digital Transformation.

Digital Transformation 80

Digital Transformation Wikipedia Gartner Correlation 80

Biznology

AUGUST 8, 2014

Gaining executive buy-in and using their participation in the enterprise social network to set an example for the rest of the company is essential to the success of the project (Gartner Research Director Larry Cannell, quoted at “ 3 Common Enterprise Social Network Mistakes “, CIO.com).

Paid Search Agency 80

Paid Search Agency Business Enterprise Management Consulting 80

Biznology

MAY 7, 2018

Gartner has published research on the prevalence and dismal consequences of failure to differentiate. It’s the product of “commoditization” that is driving consumer marketers to obsess about touchpoints, customer experience, engagement, AI, and the burgeoning “martech stack.” Marketers can tweet it.

Differentiation 155

Differentiation Video Marketing Clickthrough Gartner 155

Biznology

NOVEMBER 4, 2013

Forrester, Gartner, McKinsey, Deloitte, IDC and many other organizations provide plenty of research papers covering the areas of Social Collaboration, Social Business and Enterprise Social Networking. Slider Social Business Social Media Marketing Business Social business social media social media marketing' Research papers.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Vendors 80

Biznology

AUGUST 5, 2013

Gartner defines the “Nexus of Forces” as being “the convergence and mutual reinforcement of social, mobility, cloud and information patterns that drive new business scenarios.” Internet Marketing Internet of Things social media Tim O''Reilly Web 2.0' Photo credit: Wikipedia.

Web 2.0 80

Web 2.0 Long Tail Marketing Internet Marketing Wikipedia 80