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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. It also decreases the likelihood of losing customers.

Loyalty 307
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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Over a third believe the virus will have a significant positive impact on their businesses in the future. Source: Gartner. Customization produces brand loyalty. Personalization.

Planning 363
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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Today there is software that can help streamline the process.

Process 232
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3 Reasons to Utilize ‘Software’ for SaaS Marketing and Sales Messaging

SmartBug Media

Speaking of being direct, how is your utilization of the word “software” helping your marketing and sales efforts? One of the key aspects that make the sales cycle so short is the nature of software itself. Here are three reasons it’s time to start using the word “software” in your marketing and sales messaging as a SaaS company.

Software 119
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What Happens When Everyone Has a CDP?

Customer Experience Matrix

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. Teradata: major marketing software vendors have chosen to build their own CDPs rather than buying one. But with the marketing software vendors products now finally reaching the market, that era is ending.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 32% note that targeted ads positively influence their view of vendors. Loyalty cultivation ABM’s personalized approach nurtures loyalty by showcasing a profound comprehension of account challenges and strategic objectives.

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Making the Most Out of Your Investments in Marketing Technology

Vision Edge Marketing

The marketing automation software industry was a $3.3 Adoption of these products has passed the tipping point. Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech.