MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers
Kaon
AUGUST 2, 2017
The phenomenon is so typical, that Gartner developed a methodology to represent where each new promising technology is in the “hype cycle.” ” (In this example, consumer advertisers have been experimenting with overlay AR apps for alcoholic beverages as a way to increase loyalty and engagement with customers.
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