Animalz blog

FEBRUARY 25, 2024

Think email newsletters, LinkedIn posts, or data reports. Gartner expects a decrease of 50% or more by 2028. The popularity of platforms such as LinkedIn, TikTok, and Substack has turned some audiences away from blogs. We’ve seen a shift since early 2023. SEO arms race. Shifting eyeballs. Gather conversion data.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. Ø LinkedIn is 2-4% average and. Pro tip: use an automation tool to automate Pinterest as much as possible. Ø Twitter is just.05%. Support small businesses.

Social Media 359

Social Media Advertising Channels Media Business 359

Convince & Convert

DECEMBER 6, 2023

Image via Sprout Social It’s a solid reason for businesses big and small to use social media management tools that can help you track and manage customer messages better. This curated list of top tools by Attrock can help you choose the one that best suits your business requirements.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Oktopost

DECEMBER 20, 2023

Gartner predicts that by 2025, 75% of B2B sales organizations will incorporate AI within their traditional sales solutions. Therefore, it’s unsurprising that businesses are viewing AI tools as a must-have tool to impact their bottom line. According to a study by Gartner, 41% of SDRs cited “messaging” as their biggest challenge.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

DealSignal

APRIL 11, 2022

2-Why Sales Prospecting Is Key in 20223-Challenges of Sales Prospecting4-Top Sales Prospecting Techniques5-The Best Sales Tools for Prospecting6-How to Scale Sales Outreach Without Draining Resources. On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. LinkedIn’s Social Selling Index (SSI). You can’t talk about social selling without mentioning LinkedIn’s Social Selling Index (SSI). Exploring your network’s 2nd-degree connections on LinkedIn is one way to seek out potential leads.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. According to Gartner, organizations that actively invest in data quality can expect a 25% improvement in their data quality metrics within a year. Essential Tools for Automated Data Cleansing A.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Hubspot

APRIL 11, 2023

One LinkedIn study found that 64% of recruiting professionals believe that the job search will be more favorable to candidates (as opposed to employers) over the next five years. In 2022, Gartner found that 89% of sellers felt burned out from work. Gartner uses the term “drag” to describe burned-out sales reps' mentality. “70%

Burn Rate 80

Burn Rate Gartner Churn Rate Lead Scoring 80

chiefmartech

AUGUST 14, 2020

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. “Genius” in this context is a Gartner-specific definition. . And these are best-of-breed stacks.

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108

sagefrog

FEBRUARY 7, 2024

As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. AI tools reshape ad creation, providing innovative ways to reach wider audiences. of overall company revenue. [1] YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Zoominfo

DECEMBER 16, 2020

From a rep’s perspective, there’s nothing worse than finding that perfect prospective account on LinkedIn. For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online. Think about it. ZoomInfo Salesforce Sync: A Game-Changer.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Marketing Interactions

OCTOBER 15, 2021

Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). Edelman/LinkedIn ). RevOps is showing such strength as a go-to-market strategic approach that Gartner predicts 75% of high-growth companies will deploy a RevOps model by 2025. Net dollar retention and expansion (Success).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Tomorrow People

FEBRUARY 21, 2022

After all, the use of B2B products is rarely an individual’s decision; according to Gartner, a typical B2B ‘buying centre’ involves six to ten decision makers — it’s likely that the same people are also involved even after the purchase. Example: LinkedIn. To existing LinkedIn users, this is likely to be perceived as a sure gain.

Features 156

Features Product Tips Work Management 156

Thinkers360

FEBRUARY 28, 2024

Since our members are all opt in they are ready and willing to work with your brand and you can avoid the noise and the “connect-and-pitch” strategy so common on platforms such as LinkedIn. While LinkedIn stands strong, the horizon broadens, welcoming diverse platforms into the influential fold.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Rev

SEPTEMBER 27, 2023

There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. In this blog post, we’ll show you what to consider when building a new sales tech stack or evaluating whether you should add new tools to your current one. ” What is a sales stack? The answer is it depends.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

xiQ

JANUARY 30, 2023

According to Gartner: By 2025, 80% of all B2B sales interactions will be digital. As digital networks like LinkedIn and Twitter have become more prevalent, buyers have come to expect sellers to have done their homework and be familiar with their professional background, education, personal preferences, and motivations.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Further, Gartner reports that marketers utilize just 42% of their martech stack capabilities today, compared to 58% in 2020. Marketers are not product managers.

Work Management 108

Work Management Marketing Management Marketing Budget Budget Programs 108

ClearVoice

JUNE 19, 2023

LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Oktopost

OCTOBER 26, 2023

Nonetheless, in this era of heightened digital engagement, a well-crafted strategy coupled with the right tools can empower financial institutions to reap the manifold benefits of employee advocacy while effectively managing associated risks.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

KoMarketing Associates

SEPTEMBER 22, 2021

From the Gartner Report: Content creation accounted for 9.3% Why This Stat is Important: As discussed in the above stat from Ascend2, marketing automation is a tactic that many marketers are still struggling with and wanting to use as a personalization tool. The State of Marketing Budgets 2021. Content Marketing Measurement Statistics.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Sprout Social

DECEMBER 6, 2023

When you think of B2B influencer marketing, you probably think of LinkedIn. LinkedIn is a powerhouse for businesses looking to build brand awareness with several audiences—prospects, investors, potential hires—but it’s not the only avenue available for B2B marketers. Which platforms work best for B2B influencer marketing?

Work Management 115

Work Management B2B Marketing Marketing Management Paid Search Agency 115

Televerde

JANUARY 12, 2021

77% of buyers told Gartner that their last sales journey was very “difficult” or “complex.” LinkedIn groups. On the other hand, someone reading your blog on the best martech tools might want to hear more about the products you offer. How to Use Multichannel Marketing to Skyrocket Lead Generation. Subreddits. PPC adverts.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Champion Communications

AUGUST 19, 2020

A recent Gartner report found that when B2B buyers are considering a purchase‚ they spend the largest proportion of their time independently researching online. One B2B marketing tool that has become increasingly powerful in the pandemic age is LinkedIn, as it helps sales reps nurture a relationship with their customers.

Buy 62

Buy B2B Ideal Customer Profiles Gartner 62

chiefmartech

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. Technology promises to help in multiple ways.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

FunnelEnvy

MARCH 18, 2024

You might assume they are only active on LinkedIn, but they’re actually building a large audience on TikTok. Gartner and McKinsey both report that, in general, B2B buyers prefer a DIY sales journey over sales calls and conversations. AI is a powerful tool for A/B testing, enabling faster iteration and optimization.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Top Rank Marketing

AUGUST 7, 2023

Hybrid AI & The Digital Disconnect For B2B marketing to truly thrive during what has become AI’s prime-time spotlight, the expertise of the human touch needs to augment generative AI tools and form a new hybrid AI.

Marketing AI 87

Marketing AI Automation Best Practices B2B 87

Martech

AUGUST 19, 2022

Some 25% of marketing budgets are spent on marketing technology, according to the 2022 Gartner CMO Spend Survey. Fast-forward some five years, and a Linkedin search of people in senior marketing technology roles returned over 5,000 people globally, with more than 3,000 in the United States alone. Wrapping up.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Marketing Budget 106

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are featuring every episode of Sales Pipeline Radio on demand on LinkedIn, as well as every episode in the history of Sales Pipeline Radio. Matt: Welcome everybody to another episode of Sales Pipeline Radio.

Ideal Customer Profiles 88

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 88

Marketing Insider Group

FEBRUARY 23, 2021

Brand storytelling is a powerful marketing tool. Source: Gartner. Let’s say you’re considering signing up for a subscription to a keyword research tool. LinkedIn is a great channel to utilize. If you don’t have a graphic designer on staff, use a tool like Canva. What Role Can a Case Study Play in Content Marketing?

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Zoominfo

JUNE 12, 2019

Through speaking engagements, customer training, and of course, social content, Koka spreads his expertise on using social media platforms like LinkedIn and Twitter as a business tool. From prospecting to nurturing, to closing a deal, Koka believes social can help reps to achieve their most vital sales goals. Twitter Followers: 66.6k.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Oktopost

DECEMBER 13, 2020

It’s of the utmost importance that sales leaders open the communication channel with marketing , in order to have a good understanding about the processes and tools marketers use to generate high-quality leads, especially when it comes down to a VP Sales managing the full sales process from qualifying leads (MQLs) to closing business.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

KoMarketing Associates

DECEMBER 8, 2021

According to the Gartner Group, between 11 and 20 people are involved in B2B purchase decisions. Tracking how much your tool or offering is used can help you locate buyers who need more support or guidance making the most of your offering. The B2B buyers’ journey involves far more people.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

FunnelEnvy

SEPTEMBER 4, 2023

This chart from Gartner will help you clarify and create content for your demand gen phase. Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation. For most B2B companies, LinkedIn is the obvious choice. The information in the chart speaks to implementation.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57