Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

EveryoneSocial

JULY 30, 2019

Speculating in hindsight, what college student back then could have imagined that social media in the workplace would become central to digital business? Social Media in the Workplace Today. MSL Group , Social Media Today ). MSL Group , Social Media Today ). Weber Shandwick ).

Social Media 81

Social Media Media Word of Mouth Work Management 81

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Now, this data is no longer held exclusively to the owners of a company’s social media accounts.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

B2B Marketing Traction

AUGUST 19, 2011

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. In fact, in a blog entry with this title, In Social Media, Failing to Plan is Planning to Fail , Brian Solis sites a Gartner statistic that 70% of social media campaigns will fail in 2011.

Social Media 100

Social Media Media Gartner Planning 100

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: You're presenting on the use of social media in communications. New media and Web 2.0 And social media can help.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: You're presenting on the use of social media in communications. New media and Web 2.0 And social media can help.

Gartner 100

Gartner Social Media Social Marketing Planning 100

EveryoneSocial

JUNE 10, 2020

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. The Power of Social Media. If your company doesn’t put a genuine effort into social media, you’ll quickly find competitors will dominate this space.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Cindi Howson : Gartner VP Research, Business intelligence, data & analytics. You can reach me via my Twitter , LinkedIn.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100

Gartner Planning Work Management Marketing Management 100

Martech Advisor

SEPTEMBER 11, 2019

Millennials and Gen Z are alike when it comes to using the tools, recent technology, and popular social media channels. But they differ on how they use social media, their purchase power, brand perception and interaction, and how they shop online. Understanding the Target Demographic. Leverage Video Platforms.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Animalz blog

FEBRUARY 25, 2024

Think email newsletters, LinkedIn posts, or data reports. Gartner expects a decrease of 50% or more by 2028. The popularity of platforms such as LinkedIn, TikTok, and Substack has turned some audiences away from blogs. We’ve seen a shift since early 2023. SEO arms race. Shifting eyeballs. Gather conversion data.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. While LinkedIn stands strong, the horizon broadens, welcoming diverse platforms into the influential fold.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Tomorrow People

FEBRUARY 21, 2022

After all, the use of B2B products is rarely an individual’s decision; according to Gartner, a typical B2B ‘buying centre’ involves six to ten decision makers — it’s likely that the same people are also involved even after the purchase. Example: LinkedIn. To existing LinkedIn users, this is likely to be perceived as a sure gain.

Features 156

Features Product Tips Work Management 156

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision makers ‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the buyer group.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision makers ‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the buyer group.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. Gartner ) The AI market size value will reach $196.63 billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Vision Edge Marketing

DECEMBER 15, 2020

In fact, a Gartner research study found that when B2B buyers consider a purchase, they spend only 17% of their time meeting with potential suppliers. Some people are active on LinkedIn, others not so much. Be sure this communication is sent through the preferred channel (email vs. social media) at the right time.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Zoominfo

JUNE 12, 2019

Jeb carries his sales wisdom over to all his social media channels and spreads his expertise to the masses. That being said, it’s no wonder how she has amassed such a devoted social media following. Aside from the obvious sales insight and best practices, Trish injects humor and wit into her social media content.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Marketing Insider Group

FEBRUARY 23, 2021

Source: Gartner. Case studies act as social proof – giving prospects the peace of mind they need before deciding to work with or buy from you. 13% of marketers say case studies are a primary form of media in their content marketing strategy. Share on Social Media Channels. LinkedIn is a great channel to utilize.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Oktopost

DECEMBER 20, 2023

Gartner predicts that by 2025, 75% of B2B sales organizations will incorporate AI within their traditional sales solutions. According to a study by Gartner, 41% of SDRs cited “messaging” as their biggest challenge. For success, all B2B sales cycles will always need human interaction and guidance throughout the funnel.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. From the Gartner Report: Content creation accounted for 9.3% and 39% of marketers cited content marketing, surpassed only by social media. .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

xiQ

JANUARY 30, 2023

According to Gartner: By 2025, 80% of all B2B sales interactions will be digital. As digital networks like LinkedIn and Twitter have become more prevalent, buyers have come to expect sellers to have done their homework and be familiar with their professional background, education, personal preferences, and motivations.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But what has this got to do with social media? Everything! That is around 2.5

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Marketing Interactions

OCTOBER 15, 2021

Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). Edelman/LinkedIn ). RevOps is showing such strength as a go-to-market strategic approach that Gartner predicts 75% of high-growth companies will deploy a RevOps model by 2025. Net dollar retention and expansion (Success).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

FunnelEnvy

SEPTEMBER 4, 2023

This chart from Gartner will help you clarify and create content for your demand gen phase. Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation. However, social media creation and distribution are resource-intensive and time-consuming.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Sprout Social

DECEMBER 6, 2023

However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. When you think of B2B influencer marketing, you probably think of LinkedIn. It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Engagio

FEBRUARY 6, 2020

5 – B2B Social Media Can Still Do a Lot for Your Business. Often considered more viable for B2C marketing, the year 2020 will witness more and more B2B brands jumping on the Social Media bandwagon. Talking about Social Media for B2B brings one name on everyone’s lips—LinkedIn. Source: Gartner).

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Seismic

JANUARY 26, 2022

2021 was a significant growth year for social selling. With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. According to the 2021 LinkedIn State of Sales report , nearly three-quarters of sales reps stated that they planned to grow their LinkedIn followers.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

2021 was a significant growth year for social selling. With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. According to the 2021 LinkedIn State of Sales report , nearly three-quarters of sales reps stated that they planned to grow their LinkedIn followers.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Martech

NOVEMBER 11, 2022

Understanding how consumers interact with sponsored posts on social media and which links they follow. One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Adobe Experience Cloud Blog

JANUARY 29, 2014

Author: Carra Manahan Looking for ways to improve your social media strategy in the new year? You might want to add LinkedIn Sponsored Updates to your social advertising arsenal. Unlike their predecessor (LinkedIn text ads) these posts appear in your audience’s update feeds, giving them a more organic appearance.

Linkedin 48

Linkedin Marketo Enterprise Management Thought Leadership 48

Webbiquity

MAY 4, 2021

Back in 2014, marketers had to run influencer campaigns manually: chasing down social media stars, trying to find the right people, using screenshots for reporting, putting it all together in Excel or PowerPoint. Don’t buy through “review sites” and give your money to Gartner. James: Number one is LinkedIn.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

KoMarketing Associates

DECEMBER 8, 2021

According to the Gartner Group, between 11 and 20 people are involved in B2B purchase decisions. Social media mentions. Tracking social media mentions on sites like LinkedIn and Twitter can help your business see who is recommending your tool to others.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Oktopost

JUNE 15, 2023

What you post on social media is only half the story – if that. Tuning into your target audience(s) on social media, keeping your nose to the ground – your finger on the ever-beating pulse – so that you can gain actionable and potentially game-changing insights into the very people you’re most interested in. And why not?

Social Media 62

Social Media Marketing Management Custom Publishing Analysis 62