Marketing Interactions

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Never Assume B2B Buyers Know How to Buy

Marketing Interactions

Exploring whether they have the resources inhouse to solve the problem. This said, Gartner finds that buyers struggle with a lack of confidence in making buying decisions. Reps must have this mindset along with an attitude of being a resource to the buyer. Be intent on solving the problem by buying a solution.

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Why Sales Shuns B2B Marketing Qualified Leads

Marketing Interactions

I read an interesting exchange on LinkedIn recently. When Gartner asked recently whether sales and marketing teams had a common lead definition , only 49% said they did. Product pages can fall somewhere in the middle. For a download, did they click the link and download the resource when you sent it? Lack of Agreement.