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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

According to the Gartner Group, between 11 and 20 people are involved in B2B purchase decisions. Keep in mind, however, that the benchmarks for your business might vary based on your industry, product type, or even target audience. This activity generally occurs in the discovery phase, when users are looking for resources or solutions.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

From the Gartner Report: Content creation accounted for 9.3% Please let us know your thoughts on Twitter , LinkedIn , or contact us today for more information and guidance! The State of Marketing Budgets 2021.

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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. Sometimes Google will display page tagging differently than you want, put your company / product name first and destroy your keyword strategy, or even display outdated information.