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Product Innovation: How to Transform Your Professional Services Into Scalable Products

B2B Digital Marketer

Product and service boundaries are being blurred. Despite your ability to handle competition and lead your space, productization still needs to be considered. By bundling your services into products, you can provide a better customer experience and serve more clients simultaneously while scaling your business. Scripps Company.

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Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI

Animalz blog

It’s the belief that customers will find your great product without a distribution strategy. Think email newsletters, LinkedIn posts, or data reports. Gartner expects a decrease of 50% or more by 2028. The popularity of platforms such as LinkedIn, TikTok, and Substack has turned some audiences away from blogs.

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Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report

Madison Logic

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. As the Gartner Magic Quadrant companion report, the Critical Capabilities Report provides more in-depth insight into the product offerings of recognized vendors. Gartner Disclaimer. NEW YORK, Jan.

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Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals

Oktopost

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

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The State of Digital Transformation in B2B In 2024

Top Rank Marketing

Marketing technology has taken hold According to recent research from Gartner , 68% of businesses have been replacing software more frequently since 2021. McKinsey estimates that generative AI tools may increase the marketing function’s productivity anywhere from 5% to 15%.

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How Great B2B Data Helps Sales & Marketing Teams Improve Productivity, Performance, and Revenue

DealSignal

Good data improves productivity Budgets are tight and resources are scarce. You may not have the resources for manual data cleanup, and you may not have the time to delay your campaign. A reliable B2B data provider can save you time and resources by providing accurate, verified data that easily maps to your CRM.

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10 Best Practices for Managing Analyst Relations (AR) and B2B Influencer Relations Programs

Thinkers360

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. In addition to the Thinkers360 thought leader and influencer directories, we suggest utilizing additional resources such as analyst company web sites (e.g.