The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. Sources: Benefits and Value Statements: Not the Same Thing - [link].

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Gartner Differentiation Paid Search Agency Features 45

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

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Gartner Planning Work Management Marketing Management 100

The ROI Guy

MAY 29, 2018

If you are going to do an ROI / TCO Calculator you have to make sure its credible, this according to Hank Barnes Gartner in his article: Things I’d Like to See Go Away – Unrealistic ROI and TCO Calculators. He indicates that a quick search of online ROI / TCO calculators reveals that most are “fake”.

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Gartner Work Management Marketing Management ROI 45

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

The ROI Guy

MARCH 15, 2016

According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. According to the survey of over 350 decision makers: > Almost three quarters (74%) say Providers focus too much on their product features and technology, rather than the benefits. >

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Gartner Demand Product Case Studies 40

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

Webbiquity

APRIL 11, 2019

per Gartner. Dialog: Does the software give a link to the career page? This not only increases engagement, but also provides a sense of satisfaction that heightens trust and reliability in your services. By 2021, 15% of all customer service interactions will be completely handled by AI , an increase of 400% from 2017. How does it work?

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Marketing AI Enterprise Management Conversion Ideal Customer Profiles 259

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation.

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Marketing AI Work Management Marketing Management Automation 117

chiefmartech

NOVEMBER 1, 2021

” Monika Sinha, Research VP, Gartner. That’s a quote from Monika Sinha, a research VP at Gartner, announcing the 2022 Gartner CIO and Technology Executive Agenda. Gartner explicitly links this to the low-code/no-code movement. all support a fluid and diverse app and ops landscape inside the business.

Enterprise Management 89

Enterprise Management Gartner Marketing Management API 89

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. Can they be linked to make sharing data easier and improve marketing? The underutilization of martech has unintended consequences. For example, it may lead to future budget reductions based on past platform usage.

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Peer-to-peer Paid Search Agency SMS Gartner 93

The ROI Guy

MARCH 24, 2014

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. The Gartner research is outlined in this blog article by Tiffani Bova at: [link]. The evidence?

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Gartner Buyer Personas Paid Search Agency Demand Generation Agencies 40

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Like this post? Sign up for our emails here.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Koroberi

APRIL 9, 2024

In fact, B2B buyers spend the highest percentage of their buying journey (27%) researching online independently ( Gartner, 2019 ), making search engine optimization (SEO) vital for driving awareness, interest and consideration of your business among prospects.

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SEO SERP Forecasting Urgency Marketing 52

The ROI Guy

FEBRUARY 5, 2013

Perhaps as a result of the poor ROI, the Gartner study indicates that enterprise IT budgets have been flat to negative ever since the dot-com bust of 2002. For this year, 2013 these IT budgets are continuing the downward trend, with an anticipated weighted global average decline of an additional 0.5%. But the window for action is shrinking.

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Gartner Budget Programs Enterprise Management Marketing Proposals 40

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision makers ‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the buyer group.

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Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision makers ‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the buyer group.

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Tips Work Management Gartner Top of Funnel 130

Martech

APRIL 11, 2022

A separate Gartner survey found that this can increase customer loyalty by as much as 9%. A full 66% of B2C customers and 82% of B2B customers who are contacted for proactive customer service follow up with the company, according to a new Gartner survey. Most of which can be handled through automated channels. Why we care.

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Planning Allocation Service Gartner 88

Zoominfo

JANUARY 23, 2021

link] — ZoomInfo (@ZoomInfo) January 20, 2021. A Gartner analysis shows that with customer improvement activities, there’s a 48% change in likelihood for account growth. The sales account managers will most likely fill multiple roles. The key is to assign them responsibilities that fit their selling strengths.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. The Leader in Buyer Intent. Not good enough.

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Zoominfo Intent Signal Work Management Intent Data 246

Martech

SEPTEMBER 3, 2021

Marketing budgets slashed in 2021: Gartner. In its report, “The State of Marketing Budgets 2021,” analyst firm Gartner finds marketing budgets as a percentage of revenue falling to “their lowest level in recent history.” The agenda and registration link are here. Is it worth the expense? Does it scale? Read more here.

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Allocation Gartner Budget Programs Paid Search Agency 98

The ROI Guy

NOVEMBER 14, 2012

According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc. Moreover, by the end of this decade Gartner is predicting businesses will control a whopping 90 percent of technology spend.

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Gartner Enterprise Management Spending Work Management 40

InsightSquared

FEBRUARY 26, 2021

According to Gartner , less than 50% of sales leaders and sellers have high confidence in their organization’s forecasting accuracy. To learn more about implementing a Sales Leadership System and Building a Coaching Culture visit: [link]. Improving Funnel Throughput is all about analytics and coaching. .

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Top of Funnel Webinar Metrics Analytics Sales Cycle 156

Salesforce Marketing Cloud

MARCH 4, 2024

” Link Copied Trust also emerges as a primary concern , with respondents citing security issues and skepticism about the output quality of generative AI. See Gartner’s top picks for customer data platforms Read the research on what ranks #1 — and why. Bridging this gap is crucial to using AI effectively.

Work Management 116

Work Management Trends Business Forrester 116

The ROI Guy

AUGUST 13, 2013

Gartner indicates that” Newly empowered and informed buyers are taking control of the sales cycle, which should be cause for concern for many sales leaders.” According to a new research report, IT buyers have dramatically changed. Looking at past strategies, products were pushed to a large, loosely defined customer segment. and “Why You?”.

Gartner 40

Gartner Marketing & Strategy Marketing Strategy Lead Ranking 40

Marketing Insider Group

FEBRUARY 23, 2021

Source: Gartner. Here are some options for your homepage: Publish customer testimonials that link to more extensive case studies. Here’s my dedicated case studies page, where I highlight companies I work with and clients I’ve served – with links to specific case studies. Equip Your Sales and Marketing Teams.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Brandpoint

MARCH 9, 2022

If you have a direct link to your customers or brand’s clients, take a step back and think of how your company can help make their lives truly easier during a global crisis, whether it’s working through a new budget or adapting to their changing business priorities.

Work Management 118

Work Management Paid Search Agency Advertising Agencies Peer-to-peer 118

Vision Edge Marketing

OCTOBER 10, 2023

Gartner research stated that 80% of organizations conducting business process management (BPM) projects will experience an internal rate of return better than 15%. Step 7: Monitor and Measure Performance Performance management is also closely linked to process mapping. But here’s the rub.

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Process Optimization Work Management Marketing Management 229

The ROI Guy

NOVEMBER 1, 2012

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7 trillion in 2013, a 3.8

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Gartner Allocation Storytelling Spending 40

Contently

OCTOBER 21, 2020

Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. We’ve gone the other way, linking to reviews front and center on our homepage and product pages. That’s quickly changing. The Amazonification of B2B tech.

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Peer-to-peer Social Marketing Gartner Amazon 154

Zoominfo

DECEMBER 16, 2020

Salesforce Sync also provides easy links within ZoomInfo contact and company profiles that redirect to their respective record in Salesforce, ensuring a cleaner motion for finding the information that’s needed. Not only can you personalize your lists but you’ll use these filters to create real time alerts on these saved accounts and searches.

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Zoominfo Marketing Management Peer-to-peer Opt-out 219

Martech

NOVEMBER 6, 2023

Streamline link use : Ensure that your emails contain just one link to avoid being flagged as spam. Also, always double-check for broken or misleading links, which can hamper trust and affect deliverability. Thus, consider turning off tracking pixels.

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Outreach Email Marketing Optimization Lead Scoring 118

Content Standard

MARCH 25, 2021

I’m proud to share that Skyword was just named a Leader in Gartner’s 2021 Magic Quadrant for Content Marketing Platforms. At Skyword, our vision is simple yet vital: link marketers to the limitless talent, strategic precision, craftsmanship, and creation agility they need to grow business and a brand they’re proud of.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Gartner 87

Sprout Social

MAY 18, 2022

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” The click-through rate (CTR) or link clicks metric is measured for content that you post. When you’re sharing content like informative articles, link clicks are part of the content engagement metric.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

Heinz Marketing

NOVEMBER 2, 2021

In fact, they are intrinsically linked. According to Gartner , the employee experience is the way in which employees internalize and interpret the interactions they have with their organization, as well as the context that underlies those interactions. By Maria Geokezas , VP of Client Services at Heinz Marketing.

Marketing & Strategy 121

Marketing & Strategy Customer Satisfaction Gartner Sales Cycle 121

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% 1] “Gartner Survey Reveals 71% of CMOs Believe They Lack Sufficient Budget to Fully Execute Their Strategy in 2023.” At the core of this efficiency drive is a desire to do more with less costs.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Heinz Marketing

DECEMBER 10, 2023

In addition, just over a month ago, Iterable was named by Gartner as a Challenger in the Magic Quadrant for Multichannel Marketing Hubs. Check out their website to learn more: [link]. It looks like you’ll need to reach out to the company directly to talk about pricing, but the reviews posted to G2 are highly favorable.

Marketing Automation Services 68

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 68

Convince & Convert

DECEMBER 23, 2014

Click the play button to listen here: ">[link]. Read on for the full highlights: [link]. Click the play button to listen here: [link]. Read on for the full highlights: [link]. Gartner Director of Research, Julie Hopkins. Click the play button to listen here: [link]. Read on for the full highlights: [link].

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Social Media Media Marketing & Strategy Gartner 149