Gartner and Information - B2B Marketing Zone

PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

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OCTOBER 11, 2012

Click to start video at this point — In response to my question about how he views research that reports 70% of the buying process is complete before a sales rep gets involved, Carlos notes that Gartner predicts this figure will be 85% by 2015. I can collect as much information as possible.”.

Demand

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PowerViews with Dave Munn: The Transformed Marketing Organization

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SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.

Organization

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B2B Marketing Zone

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PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

PowerViews with Dave Munn: The Transformed Marketing Organization

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