Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. This leaves you without information about potential customers who haven’t heard of your company yet.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Martech Advisor

SEPTEMBER 11, 2019

Business 2 Community has compiled some interesting statistics on how millennials’ online shopping is changing the retail industry: 67% prefer to shop online than in-store. Gen Zers also value personalization and understand why their personal information is essential to retailers. Understanding the Target Demographic.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Podcasts vs. YouTube. Twitter is even narrower at 36% – 46%. The pattern holds for YouTube and Linkedin, too. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

It doesn’t matter what industry you’re in. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Sprout Social

JANUARY 30, 2020

To kick things off, let’s talk about what sets SaaS marketing apart from other industries. Below’s a quick rundown of what defines SaaS versus other industries. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy Marketing Strategy Planning 100

Hubspot

DECEMBER 4, 2012

We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. Smarter marketing means understanding our customers beyond demographic information. This is great news for the marketing industry.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Zoominfo

JULY 14, 2023

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. Identify industry trends, market size, growth potential, and the competitive environment. This also makes it easier to create messaging that’s relevant to those accounts.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Second – Are there any special types of information you’ll need? What’s the client/competitor/industry name(s)? but I hadn’t heard that they actually delete or purge information after a certain amount of time.

Social Media 157

Social Media Media Paid Content Work Management 157

Sprout Social

JANUARY 20, 2021

With Google Trends , Answer the Public , Ahrefs Keywords Explorer , Google Keyword Planner and other SEO tools can help you answer the questions: What questions are buyers asking about your industry, product or service? Which brands in your industry also rank for specific keywords? Are people searching for your brand keywords?

Work Management 114

Work Management Marketing Management Research B2B Marketing 114

ClearVoice

NOVEMBER 11, 2022

The information, data, and analysis provided here will allow you to convince your leadership that consistent content created in focused ways will allow your marketing efforts to surpass short-sighted campaign efforts. 694,000 hours of content are streamed on YouTube every minute. billion Google searches occur daily. Statista ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

DealSignal

MARCH 7, 2023

By publishing informative content such as blogs, guides, and whitepapers, you can attract visitors who are genuinely interested in the topics you discuss. You can even create records of each visitor using website tracking tools or gated content that requires basic contact information to download.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

Martech Advisor

MARCH 11, 2020

The unit of exchange is data – the behavioral, financial, relationship, location, and personal identity information that gets exchanged – knowingly or not – in return for an ever-improving, loyalty-building customer experience. In all these encounters, customer experience is the baseline metric of success.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Single Grain

JULY 14, 2020

SaaS (Software as a service) is a rapidly growing industry. Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. will detect that and send the visitor’s information into a sales engagement tool like Outreach. What Is SaaS? A customer data platform like Hull.io you might see a decrease in conversion rate.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Martech Advisor

FEBRUARY 14, 2020

As we settle into this new year, I’m seeing the industry focus on rising above the noise through consumer channels, decentralizing the marketing organization, using data to drive greater efficiency and a dedication to always put consumers first, shares, Jason Rose, Chief Marketing Officer, SAP Customer Experience.

Planning 66

Planning Gartner Opt-out Budget Programs 66

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Inbox Insight

APRIL 23, 2019

For fast thinking marketers this is an opportunity to delve into the psyche of their B2B buyers through uncovering what content they are interested in , where they access information and which channels they respond best to. For example ‘Twitter’, ‘Inbox Insight’, ‘LinkedIn’, ‘Facebook’, ‘YouTube’…etc.

Buyer Intent 49

Buyer Intent Intent Data Demand Generation Intent 49

EveryoneSocial

OCTOBER 26, 2021

Plus, there are various new channels where people obtain information, and effective marketers need to be active participants within these. Here is a list of dark social examples to keep in mind: Social Networks (LinkedIn, Twitter, Instagram, etc.) Content Platforms (Youtube, Apple Podcasts, etc.) Why’s that?

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Single Grain

AUGUST 22, 2023

DemandMetric ) Takeaway: These marketing statistics reveal some interesting insights into the current state of the SaaS industry and its use of effective content marketing. Gartner ) More than 30% of SaaS subscribers cancel their subscription within the first three months. Not that other platforms should be ignored.

Statistics 98

Statistics Paid Content Webinar Metrics Marketing & Strategy 98

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Golden Spiral

NOVEMBER 20, 2020

And, um, she's a great person to brainstorm with, especially when it comes to healthtech and making sure that we understand the bigger picture, because when you understand the bigger picture of what's going on in the industry, then you can figure out where does your client fit into that bigger picture and then figure out your angle from there.

Lead Ranking 62

Lead Ranking Lead Scoring Video Marketing Planning 62

Single Grain

JUNE 17, 2019

Speaking of search queries, it’s critical to learn about industry trends before writing a piece so that you can make it as fresh and impactful as possible. Trusted resources include government websites, research papers, and white papers by industry experts. Some general sources for credible data include: Gartner. TechCrunch.

Tips 111

Tips Lead Ranking Lead Scoring Banners 111

Single Grain

DECEMBER 6, 2019

It’s sure to be at the heart of global business and industry in the future – and it’s already taking over many simple jobs. Video is by far the most popular way customers want to learn about new products : And don’t just think YouTube. Imagine that you’ve recorded a video for your YouTube channel.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145