Act-On

FEBRUARY 16, 2024

The second is figuring out how to make those lead nurturing campaigns work harder. She looked at the current program metrics to determine which messaging worked and which didn’t. Email nurture campaigns help you build affinity with both customers and prospects. If so, that’s a great first step. Begin by checking your open rates.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Markempa

FEBRUARY 6, 2018

In fact, the traditional approach is no longer working. According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner.

Gartner 40

Gartner Research Cross-Selling Work Management 40

Martech

SEPTEMBER 22, 2023

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. But they could — and quite possibly will.

Marketing AI 122

Marketing AI Generation Gartner Telemarketing 122

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. So much “normality” has spiraled out of control that it’s challenging to know where to turn for helpful advice, truth, direction, and empathy. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 101

Marketing AI Digital Asset Management Enterprise Management Gartner 101

ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. No question about it: salespeople need to adapt (and quickly) to a digital-first approach that actually works. There’s been one constant over the last year and a half: change. Faster time to qualify.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work. The underutilization of martech has unintended consequences.

Peer-to-peer 94

Peer-to-peer Paid Search Agency SMS Gartner 94

Zoominfo

OCTOBER 23, 2019

72% of business decision-makers say AI can enable humans to concentrate on meaningful work ( source ). Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). Benefits of AI Adoption. Obstacles to AI Adoption.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.” Read next: Marketers look to upgrade their 3D digital experience.

Gartner 137

Gartner Paid Search Agency Opinions Internet Marketing 137

The ROI Guy

MAY 29, 2018

They need help understanding how much the legacy is costing, and how your solution can help them save money and improve their business. Your prospects need assistance in tallying Total Cost of Ownership (TCO) and Return on Investment (ROI), which is why most vendors work hard to develop calculators for their websites and sales teams.

Gartner 45

Gartner Work Management Marketing Management ROI 45

Vision Edge Marketing

APRIL 20, 2021

Growth remains a major mandate for most every company we work with. Various firms such as Gartner, PwC and KPMG have surveyed CEOs and business executives to gain insight into top priorities. Many firms we work with struggle with successfully identifying, evaluating and selecting a new segment or segments to pursue.

Segmentation 234

Segmentation Gartner Work Management Domain 234

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Up to 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top.

Marketing AI 117

Marketing AI Work Management Marketing Management Automation 117

Biznology

DECEMBER 22, 2021

According to Gartner, “by the end of 2023, modern privacy laws will cover the personal information of 75% of the world’s population.” There will be plenty of help available in addressing them.). The pandemic isn’t over, sadly, and neither are the vast range of work solutions we’re seeing in remote work and worker mobility.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Content4Demand

AUGUST 24, 2022

Digital marketing content continues to win viewers, and buyer enablement content offers a shortcut to helping those viewers make better—and faster—buying decisions. Gartner says that 80% of B2B sales interactions between buyers and suppliers will be in digital channels by 2025. Good, old-fashioned “thank yous” still work.

Gartner 87

Gartner Advertising Agencies Paid Search Agency B2B Sales 87

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Collaboration with content marketing partners works best when it’s flexible enough to adjust to brand-specific marketing needs. No two content marketing partners are alike.

Advertising Agencies 138

Advertising Agencies Enterprise Management Work Management Marketing Management 138

Webbiquity

APRIL 11, 2019

per Gartner. How does it work? Does the AI ask any other questions like work experience, areas of expertise, etc.? Using conversational AI software can help enterprises answer the million-dollar question: can conversational AI improve customer experience? This data primarily consists of content and context.

Marketing AI 259

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 259

Martech

NOVEMBER 4, 2021

She emphasized this point by citing a Gartner study , which found that 81% of organizations expect to compete based on customer experience. So these content and creative teams have to work with a lot more agility than they have in the past.” Image: Gartner and Aprimo.

ROI 143

ROI Content Marketing Planning Gartner 143

Smashmouth Marketing

AUGUST 6, 2021

Craig Rosenberg, Distinguished VP at Gartner : "If they charge less, be more skeptical – Believe it. What types of clients do you work with (Software/Tech, Financial, etc.)? How do you help your clients measure the success of the programs? Do you work from scripts? Do you have Intent Data to enrich the ABM list?

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. I remember working at an enterprise software company and being invited to a meeting by a colleague.

Enterprise Management 106

Enterprise Management Marketing Automation Services Budget Programs Gartner 106

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing Budget 128

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 128

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Buyer Enablement Video. Take video, for example. Like this post?

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Zoominfo

JANUARY 26, 2021

They took sudden work-from-home mandates and changed the narrative about remote productivity in ways that will have long-term effects on office culture and technology adoption. Coming soon: A new work environment. Figure 1 : Zoom, Go-To-Webinar, and Webex saw significant growth due to work-from-home demands. Source: ZoomInfo.

Zoominfo 246

Zoominfo Budget Programs Gartner Pricing 246

Contently

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. Ads tend to be annoying disruptions that don’t work well but are very easy to track for ROI. Prior to March 2020, Zoom calls and people working remotely were rare and few and far between.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Vision Edge Marketing

OCTOBER 10, 2023

In this article, we will explore three reasons to perform process mapping and how it positively impacts business performance, 6 ways process maps help your business and seven steps for effective process mapping. They believe they know how the processes work and that as long as it is working, why bother? But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

Oktopost

DECEMBER 21, 2023

Here’s our guide to help you get started. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact. This external perspective can help you align your strategies with broader market shifts. Did your SEO program lead to a surge in web traffic?

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Salesforce Marketing Cloud

MARCH 4, 2024

Knowing it’s not realistic to improve everything at once, work to understand the specific data requirements needed to deliver your AI use cases in a phased approach. See Gartner’s top picks for customer data platforms Read the research on what ranks #1 — and why. Find what works 2.

Work Management 116

Work Management Trends Business Forrester 116

Webbiquity

AUGUST 17, 2021

Pinterest helps boost your website presence and increases site traffic. This helps get your site found more on search. Pinterest is highly addictive and being there and posting there doesn’t feel like work at all, it feels like fun. Pin Insights Helps Your Business Pin Better. Pin Sizes and Pin Types That Work Well.

Social Media 359

Social Media Advertising Channels Media Business 359

Oktopost

DECEMBER 20, 2023

AI has taken the world by storm, and especially since the launch of ChatGPT just over a year ago, it has significantly changed the way we work – and sales teams are no exception. AI can simply empower you with extra help to reach your sales quota. But don’t worry, the rise of AI in B2B sales will not replace you.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

Heinz Marketing

FEBRUARY 22, 2018

Inc Magazines’ How I Work and Lifehacker’s This Is How I Work series are some of my favorite recurring posts. This week I’m excited to feature Kelly Blum , Senior PR Manager for CEB (now Gartner). Email and LinkedIn for work, followed by a little Instagram for my daily fashion, fitness and home décor inspiration.

Work Management 40

Work Management Gartner PR Marketing Management 40

SalesIntel

DECEMBER 13, 2021

Not only are new technologies changing this field, but the Covid-19 pandemic has also changed the game for people working in B2B sales. . 77% of B2B Buyers State Their Latest B2B Purchase Was Very Complex Or Difficult (Gartner). There Are Six Jobs Customers Must Complete to Make a B2B Purchase (Gartner). Customers Are 2.8

Gartner 92

Gartner B2B B2B Sales Conference 92

Top Rank Marketing

FEBRUARY 12, 2024

Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Tony Zambito

MAY 10, 2021

This view also helps in gaining a glimpse at how buyers behave. Gartner analysts have been a proponent of a view of “enabling” buyers’ buying processes. In our own examination of this issue, we began to do “deep dives” into the actual buying processes of buyers several years ago, through work with HP and others.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

ClickZ

NOVEMBER 9, 2020

Understanding the pitfalls listed here can help businesses better plan and maintain their stacks and the resources needed to ensure they facilitate business growth. The Gartner survey revealed that two-thirds of Martech Leaders refresh their roadmap at least four times a year, with 14% indicating they refresh it monthly.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Salesforce Marketing Cloud

MARCH 21, 2022

But to keep diversity, equity, and inclusion (DEI) efforts on track in a work-from-anywhere era, measuring the D alone may not be enough. Writing in Harvard Business Review, Gartner HR experts noted that inclusion unlocks the potential of a diverse workforce. “To Get to know who is working in the office and remotely.

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

Top Rank Marketing

SEPTEMBER 4, 2023

We’re facing a recession, budgets are down, customer expectations are up, and, on top of it all, radical new AI applications are changing the way marketing works forever. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5% 2023 has created something of a perfect storm for B2B marketing.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Martech

SEPTEMBER 28, 2023

The study surveyed over 300 global marketing leaders working in firms with 10,000+ staff about the current use of AI and automation in their marketing operations. This compares to 54.5% of those based in Australia and 45.3% in the U.K. Dig deeper: What does the future hold for genAI?

Paid Search Agency 113

Paid Search Agency Domain Gartner Barriers 113