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Gartner Names Versium a “Cool Vendor” in Retail 2016

Versium

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

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Adapt or Perish: The Evolution of B2B Sales in the Digital Age

xiQ

According to Gartner: By 2025, 80% of all B2B sales interactions will be digital. This shift in the sales process poses challenges for sellers in effectively engaging with potential buyers and directing their purchasing decisions. Sellers who fail to prepare and show up uninformed risk losing the deal early in the sales process.

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Why You Need to Revisit B2B Buyer Personas and ICPs

Marketing Interactions

The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. The person/role you used to primarily engage with is now removed from the evaluation process, only stepping in at decision time. Did you encounter obstacles you weren’t expecting during the buying process? Supply chain bottlenecks.

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PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

ViewPoint

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group.

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How B2B influencer marketing will grow your brand

Sprout Social

It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). Benefits of B2B influencer marketing Let’s be honest; the B2B procurement process isn’t typically what one would call exciting. Here’s how.

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Conversica Achieves a Record 210% Increase in 2020 Mid-Market and Enterprise Subscription Sales, Continues Momentum into 2021

Conversica

a leader in Conversational AI solutions for revenue teams that help organizations attract, acquire and grow customers at scale, today announced its quarterly new subscription sales increased 23% since the first quarter of 2020; after a 210% year over year increase in 2020. FOSTER CITY, Calif., – June 8, 2021 – Conversica, Inc. ,

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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . At the event.