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54 Content Marketing Stats to Guide Your 2018 Strategy

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And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. Experian. .

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What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

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And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson: . Buyers are in complete control of the sales process. Over 90% of marketers struggle to seamlessly connect more than three channels throughout the buyer journey. -- Gartner . . Source ). .

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25 Content Marketing Stats to Guide Your 2017 Strategy

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And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. This will help boost ROI and extend the readability of the content and campaigns you’ve worked hard to put together. 64% of B2B marketers outsource writing.