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Gartner Names Versium a “Cool Vendor” in Retail 2016

Versium

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc., CONTACT INFORMATION.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

TechCrunch Threads Launches in EU, Expanding Reach of Meta’s X Rival App European Union-based consumers have been given the ability to use Meta’s Threads social platform — which has gained traction and users since X (formerly Twitter) changed ownership and branding, topping the 100M monthly user threshold, Meta recently announced.

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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

We’re now processing all of that knowledge and creating digital experiences that have learnings and insight from those events built into the strategy. If you base your operations around responding to situations, rather than having plans and processes set in stone leads to a marketing function that can better adapt to changes.

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MarTech’s ABM experts to follow

Martech

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K LinkedIn: Jon Miller (17K followers) X (Twitter): @jonmiller (21.5K In your inbox.

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Three Golden Rules for Optimizing Customer Experience

Webbiquity

According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. Offer multiple customer service channels, including phone, email, chat, and Twitter. Implement Sensible Policies and Processes. ” Image credit: Kenn W.

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Adapt or Perish: The Evolution of B2B Sales in the Digital Age

xiQ

According to Gartner: By 2025, 80% of all B2B sales interactions will be digital. This shift in the sales process poses challenges for sellers in effectively engaging with potential buyers and directing their purchasing decisions. Sellers who fail to prepare and show up uninformed risk losing the deal early in the sales process.

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5 Thought Leadership Examples from Experts, Innovators, and Influencers You Might Want to Follow

Tomorrow People

You want to help your audience learn, grow, and solve difficult problems. You can also aim to keep your customers up-to-date on emerging trends – and hopefully turn your website into a destination for repeat visitors in the process. Interesting post: "10 Things That Would Have Helped Me Go From $1m to $10m Faster with Less Stress".