Top 50 B2B Marketing Influencers On Twitter
B2B Marketing Insider
JANUARY 24, 2013
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. And I quickly found that no list is perfect.). Powerful. cmworld.
10 Ways Customer Stories Help Companies Sell
Savvy B2B Marketing
JANUARY 9, 2012
According to research firm Gartner, a potential customer is 2.5 Here are 10 ways that customer stories help companies market and sell better -- from lead generation to closing deals to selling more to current customers. 1. Get traffic to your website – Customer stories are innately keyword-rich, helping bring potential buyers to your site through web searches. ” 3.
PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
OCTOBER 11, 2012
Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process. Carlos on Twitter: @cahidalgo. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. Stay Tuned
Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
It's All About Revenue
MARCH 20, 2014
by Eloqua | Tweet this Oracle Marketing Cloud is hosting five Twitter chats to help marketers around the world can get personal answers to their questions from the experts at Oracle Marketing Cloud and Topliners. Here are the highlights from the first Twitter chat, on ‘Targeting’. Here are some highlights from the Targeting Twitter chat: (Q) @paul_stevenson How important is having buyer profiles nailed down before you start looking at campaign development and targeting? More Twitter chatter: (Q) @StefBeser what’s a better target – persona or industry?
Big Data Is Driving Content Marketing Strategy
B2B Marketing Insider
MARCH 10, 2014
According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. Gartner prescribes that in order to gain competitive advantage and turn information into actionable insights that companies need to follow 3 steps: Identify business outcomes that can be influenced by data. Steps To Avoid The Information Crisis. Content Marketing
Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
MARCH 3, 2015
The Corporate Executive Board reports that B2B buyers are 57% of the way through the buying process before they engage a sales person. Both Gartner and Forrester predict that by 2020, more than 80% of the buying process will occur without any direct human-to-human interaction. How can we record this process when most customer buying journeys and lifecycles are not linear?
The Power of Testimonial Marketing
AUGUST 6, 2013
It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. While the top reason Twitter and Instagram users follow brands is to keep up with brand-related activities. Get help from the providers that specialize in advocacy marketing if you are interested in formalizing your advocacy efforts on a larger scale.”
Tom Pisello: The ROI Guy: Gartner reduces IT Spending Outlook for.
AUGUST 17, 2010
Tuesday, August 17, 2010 Gartner reduces IT Spending Outlook for 2010, but still predicts a positive 2.9% growth Gartners latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. The full article on Gartners research can be found at: [link] Posted by Tom Pisello at 7:01 AM Email This BlogThis!
52 MarTech and Marketing Ops Champions You Need to Follow
NOVEMBER 19, 2015
The ever-changing landscape makes it hard to keep pace, but with Twitter, there is a sea of great information, shared fluidly throughout the day (if you follow the right people). Here are 52, of the right people, who you need to follow on Twitter to stay in-the-know with all things marketing ops and martech. Gary Katz, @garymkatz. Chris Garrett, @chrisgarrett. Martin Kihn, @martykihn.
37 facts on the future of Social Selling vs. Cold Calling
DECEMBER 22, 2014
89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 75% of customers say they use social media as part of the buying process (source: IBM ). 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). Today’s sales process takes 22% longer than 5 years ago (source: SiriusDecisions).
Why Customer Experience is the Hot New Thing in Marketing
FEBRUARY 11, 2016
According to Gartner Research , “89% of companies surveyed plan to compete primarily on the basis of the customer experience by 2016“. There are plenty of stories of customers failing to get help via an 800 number, only to go to Twitter or Facebook and get their issue solved within minutes. “The customer experience is the next competitive battleground.”. Really, really good.
You’ve Heard Of Big Data But What Is Big Content?
B2B Marketing Insider
MARCH 5, 2014
So I thought I would try and provide an overview and some additional thoughts of my own to help answer: What is Big Content? Almost 2 years ago, Gartner’s Craig Roth brought up the idea of Big Content. In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are.
The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
JULY 20, 2016
It’s a simple process where intentionality is the most important factor. According to Convince&Convert , Snapchat has more users than Twitter or LinkedIn and they grew more in the last year than Twitter has in 4 years combined. From there, you want to share your SnapCode on your other social platforms and begin adding followers (similar to how you do on Twitter).
Unveiling The Pipeline Marketing Technology Stack
OCTOBER 13, 2015
Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. market share -- about 50% greater than the second largest, SAP ( Gartner ). How on earth do marketers keep all of the various marketing technologies straight in their mind? The Stack, Explained.
Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
It's All About Revenue
JULY 15, 2014
And because of the changes in customer buying patterns, marketing programs, not sales efforts, now impact at least two-thirds of the buying process. As marketers struggle with this overwhelming complexity, dysfunctional processes often limit customer communications to one-off transactional messages that prevent marketing from demonstrating a tangible impact on the business.
2016 MarTech Planning: It’s Time for Evolution, Not Revolution
DECEMBER 3, 2015
Given a total of $10 billion in martech funding since the start of last year alone, along with the fact that, according to Gartner’s 2015-2016 CMO Spend Survey , 71 percent of respondents have discrete funding for innovation (averaging about 10 percent of the marketing budget ), it’s an easy trap to fall into. Connect with Scott on Twitter via @ScottAVaughan or on Linkedin.
3 Incredibly Easy Ideas To Get Customers To Pay For Content
B2B Marketing Insider
JULY 5, 2015
It is critical for content marketers to find and build their credibility and articulate their value proposition to collect their customers’ relationship currency – and shorten the buyer’s journey and the sales process! Help Self-Educating Customers. Gartner Research). This content marketing research indicates customers are counting on content to help them make their decision.
A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
Sales Prospecting Perspectives
SEPTEMBER 30, 2014
Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? This helps make the customer the hero of your story; tell it from their point of view. Follow her on Twitter and read her articles here. My 4-Step Process to Marketing Research for Content Creation.
Wake Up, Boss! Your Salespeople Need Help
Jill Konrath's Fresh Sales Strategies Blog
SEPTEMBER 27, 2010
Gartner) or seek out suggestions from their closest peers. product updates are instantly available via Google news, Twitter, etc.; Whereas they used to engage vendors about a third of the way into the process, now they are waiting until the last third. The following is what we think it will take to succeed in an era when the buyer controls the process. know the answer.
The Role of MarTech in Customer Service — The New Marketing
FEBRUARY 16, 2016
He was also very kind and helpful in giving me advice when I started working on my own book, Hacking Marketing. As Gartner’s Michael Moaz says, “The best phone call is the one that didn’t happen.”. Degnan describes it as a “marriage of forums and peer-to-peer help.”. Terrific food for thought. Customer service is the new marketing. Customers love this. You wouldn’t.
The Sales Perspective – An Interview with Jill Rowley of Eloqua
JULY 17, 2012
To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. By engaging early, sales still indirectly shapes the buyer’s demand and at the same time gains visibility into the buyer’s activity. How do I get them to buy? I do that by being an information concierge. I am their information concierge. I am their conduit to information they need based on where they are in the buying process and the role they play. While indeed a robust technology, it needs more.
Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?
APRIL 24, 2013
It requires change, processes and lots of time. You need to help them achieve the goals and the very reasons why they work with you to start with. Teams, processes, communications, marketing , etc. As you might know Gartner predicted a while back that the CMO would drive IT investments more than the CIO by 2017. An open letter to the CxO. Expensive words, I know.
Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.
The ROI Guy
JANUARY 25, 2011
However, solving this problem will be difficult for most teams, as sales remains inwardly focused on the traditional funnel based selling process, rather than having a keen understanding of how customers make decisions and actually buy - the buying lifecycle. As a result, sales is being invited later into the decision making process, if at all. Latest Research. They do if they are.
Here’s just a taste of what transpired at MarTech Europe this week
OCTOBER 23, 2015
If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing. ” – Martin Majlund, Carlsberg Group.
8 Insightful Marketing Predictions for 2013 and Beyond
DECEMBER 4, 2012
The ability to segment email lists and personalize the content will help to maximize the effect of each email, resulting in more qualified leads.” - John Bonini, Content Marketing Manager, IMPACT Branding & Design. Marketing activities will not only be measured in terms of traffic and lead generation , but it will also further opti mize processes that directly impact sales growth.
The Future of CRM is Customer Engagement
MARCH 9, 2015
And they want the customers to help them do this. Help us prioritize, so that we can budget and build accordingly.”. And then, which is really important in this whole process, they tell their customers what they’re doing. So if you’re an employee of this team, you want to do things to help the team. Paul Greenberg. Paige Musto. It’s a good term. They move on.
Business Must Have: Social CRM apps
Sales Intelligence View
MAY 15, 2012
Twitter, Facebook, and the like allowed users to share the details of their personal and professional lives for the world to see, for better or worse. They help companies track customer activity and engage with them quicker and more effectively. The presence also helps sales people maintain their company brand while building trust among clients. Thus, social CRM apps were born.
Hit Your Number Faster with Sales Intelligence
Sales Intelligence View
SEPTEMBER 6, 2011
With the announcement that Jigsaw and D&B are being combined to create Data.com , our customers are echoing our response that this is just further validation that data is a commodity and without a layer of intelligence to help sales, marketing and support identify the right people to contact, you may as just use last years Yellow Pages. Using Twitter for social selling.
Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013
DECEMBER 17, 2012
The misunderstanding can start with the label itself, as the phrase “content marketing” does not seem to be very helpful. Is it about marketing your content, or using content in support of any type of marketing? Some say that using any kind of content in support of any kind of marketing is content marketing; I think this is an overly broad definition, and not very helpful.
Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
DECEMBER 6, 2010
At the same time, as buyers are becoming more empowered, sales professionals are seen by these buyers as less valuable in the decision making process, and as a result are being invited later and later in the buying cycle. To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers.
Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
NOVEMBER 4, 2010
As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. This advanced in the 1990s to solution selling, where several popular methodologies prompted sales and marketing to ask a buyer questions about their pain points, then aligning solutions to help solve these opportunities. Content is King? They do if they are.
Five Reasons You May Not Be Spending Enough on Content Marketing
NOVEMBER 29, 2010
Having the right content and tools to help fuel buyer’s decision making process is essential. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Frugalnomics in Full Effect: Forrester and Gartner. Death of a Salesman?
65 Tweetable Moments From The Corporate Social Media Summit New York
B2B Marketing Insider
JUNE 23, 2011
This policy helps explain how AMEX helps small businesses do more business. Gartner says that by 2016 40% of all new Fortune 500 contacts will come from social media. Helps decrease calls to the call center, increases customer loyalty and decreases support costs. Transcripts of social interactions is also helpful. Facebook or Twitter or Blogs? Have fun.
Reviewing Our 2010 B2B Social Media Predictions
Social Media B2B
NOVEMBER 18, 2010
The value of the check-in, and even the growth of location-based coupons, did not adapt well to the complex relationship-building process for B2B social media. Look at growth of smartphones, sales of iPhones, the growing Android platform and even a Gartner report from earlier this year that says the number of mobile phones that can access the web will exceed the number of PCs by 2013. Google, Twitter and even Facebook pushed the notion of real-time to the top of their platforms, which helps B2B companies see the importance of social media adoption. and social CRM. 2.