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CSG Acquires Kitewheel

The Customer

The financial services giant turned to CSG and Kitewheel to simplify and automate its mortgage notification process and comply with various regulations. For more information, please visit [link] and follow Kitewheel on Twitter and LinkedIn. To learn more, visit our website at csgi.com and connect with us on LinkedIn and Twitter.

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Comeback Strategies: Why Marketing Transformation Demands More Connecting and Less Marketing

Televerde

As part of your marketing transformation, it’s critical to consider how these technologies can help connect you with your buyers – not build a wall of machines. What is genuinely helpful for them? Use it to discover new touchpoints along the buyer’s journey and meet your buyers with human connections every step of the way.

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How to Build Customer Loyalty with Content Marketing

Valasys

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects.

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Conversational AI Leader Conversica Unveils AI Customer Success Assistant

Conversica

The AI Customer Success Assistant can be deployed in about two weeks, working out of the box to help customer success teams improve key metrics across the customer lifecycle while increasing the enjoyment and satisfaction that CSMs have in their work by offloading repetitive, time-consuming tasks. . — November 27, 2018 — Conversica , Inc.,

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

From deciphering complex customer journeys to tracking multiple customer touchpoints, marketing automation tools enable marketers to track every action taken by prospects. Such effective monitoring of prospects’ activities helps sales and marketing focus their efforts on the right prospect at the right time. Email Marketing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Creating and calibrating a social media strategy for any company should follow the same process. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

If your startup will be seeking seed funding, having a documented plan can help your organisation secure and attract investors down the line. Once you’ve validated your product, you can then begin desktop research on market trends (data platforms like Kantar or Mintel will help). Using a wide variety of sources (e.g.