Gartner and Process - B2B Marketing Zone

PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

NOVEMBER 30, 2014

For example, drive a successful effort to get your company’s whiz-bang technology included in a respected industry benchmark such as the Gartner Magic Quadrant (ideally, without paying Gartner’s hefty subscription fee), and watch the PR department’s stature rise internally.

PR Enterprise Management Work Management Marketing Management

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

MARCH 27, 2013

Over time, however, the market education function was largely assumed by research firms such as Gartner and Forrester, whose opinions carry greater credibility than self-publishers of white papers. And there are still many companies that produce legitimate white papers containing helpful, objective information.

Paper

Paper Paid Search Agency Advertorials Allocation

B2B Marketing Zone

Marketing Craftmanship

PR Playbook: Earning Your Seat at the Senior Management Table

White Papers are Not Dead. They’re on Life Support.

Webinars

Stay Connected