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Customer Experience Matrix

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Is the Bloom off the Blockchain Tulip?

Customer Experience Matrix

Gartner recently found that just 1% of CIOs have any blockchain adoption and 77% have no plans. This in turn makes possible things like micro-payments, which aren’t feasible if the cost of processing each transaction is too high, and public inspection of data, which again isn’t feasible if you need to control access for security reasons.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. These follow a standard format: use performance to classify companies as best-in-class (top 20%), average (mid 50%) and laggard (bottom 30%) companies, and then look at differences the business processes and technology.

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2017 Retrospective: Things I Didn't Predict

Customer Experience Matrix

One bolt of lightning to illuminate this was a recent Gartner survey that found martech spend is now falling. Chatbots, predictive models, and entire business process integrations have all been offered as things business users could create for themselves, often with a little help from artificially intelligent friends.

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Notes from the QlikTech Underground

Customer Experience Matrix

Of course, it helped that the source data itself was already available, but QlikTech still removes a huge amount of effort from the delivery part of the process. A client analyst, with no training beyond a written tutorial, was then able to extend that analysis with new reports, data views and drill-downs in an afternoon.

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Independent Teradata Makes New Friends

Customer Experience Matrix

The Greenplum Web site offers links to useful Gartner and Ventana Research papers if you want to look at the database appliance market in more detail.) In the all-important area of integration, Assetlink and Teradata will both run on the same data structures and coordinate their internal processes, so they should work reasonably seamlessly.