CHIEFMARTECH | TUESDAY, FEBRUARY 9, 2016
[Gartner, Help] What to expect when you’re expecting #MarTech next month
Mary Dalton , Assistant Vice President and Content Strategist at Zurich North America , will present Taming Content Chaos: Solving The $958M Marketing Problem — sharing the five tactics that helped Zurich launch over 1,700 pieces of content and 137 campaigns in just six months, and the technology that helped her get there. Siri anyone?
MADISONLOGIC B2B WHITE PAPERS | FRIDAY, JANUARY 29, 2016
[Gartner, Help] Start engaging from the first click in the Customer Journey
Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. consumer research, also help to improve customer interactions in both offline and online channels. Enabled by the Internet, prospects and customers are taking control of the buying process and revealing far. They are.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 11, 2016
[Gartner, Help] New Gartner Report: Build Your Digital Marketing Hub
Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. As we’ve been building the Oracle Marketing Cloud during the past three years, we’ve been taking a modular, but integrated, strategy that helps marketers think about their proprietary digital marketing hubs in five discrete layers. Connected Data.
BIZIBLE | WEDNESDAY, DECEMBER 16, 2015
[Gartner, Help] Non-Obvious Ways To Manage New Martech Investments In B2B
In 2012, Gartner predicted that CMOs will spend more IT than CIOs by 2017. It’s a way for marketing leaders to build or build on their technology infrastructure in a way that helps sales, marketing and product. Where are there knowledge gaps that would help your teams make better decisions? First, let’s look at one more chart.
RADIUS | MONDAY, DECEMBER 14, 2015
[Gartner, Help] Should “Data Scientists” Really Be #1 on CMOs Wish List?
In 2012, Gartner made an often-quoted statement about the expected dearth in data science talent. The marketing team must now focus on simplifying process and focusing on the key measures of success, including what works and what does not work so that they know what they can eliminate. appeared first on Radius. Featured B2B Marketing
CMO ESSENTIALS | THURSDAY, DECEMBER 3, 2015
[Gartner, Help] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
Given a total of $10 billion in martech funding since the start of last year alone, along with the fact that, according to Gartner’s 2015-2016 CMO Spend Survey , 71 percent of respondents have discrete funding for innovation (averaging about 10 percent of the marketing budget ), it’s an easy trap to fall into. Work With What You’ve Got.
BIZIBLE | THURSDAY, NOVEMBER 19, 2015
[Gartner, Help] 52 MarTech and Marketing Ops Champions You Need to Follow
Chief Marketing Technologist @Tahzoo | Helping our clients develop, deliver and optimize engaging, relevant and persuasive customer experiences. Data-driven #digitalmarketing and #adtech analyst @Gartner_inc | Brain for business and a bod for #BigData. Gary Katz, @garymkatz. Chris Garrett, @chrisgarrett. Lynette Young, @LynetteRadio.
HUBSPOT | WEDNESDAY, NOVEMBER 11, 2015
[Gartner, Help] Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry
also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester. The idea behind the ‘ smarketing’ movement i s that when sales and marketing teams work together, aiming for the same set of goals, the entire process becomes more streamlined and effective.
ACT-ON | MONDAY, NOVEMBER 9, 2015
[Gartner, Help] Dear CMO, Part 1: Why Your Content Misses the Mark
What I actually need are compelling solutions and people I trust to help me deliver them.”. And here lies both the problem and the solution that occupied our gathering of CMOs: A lot of content is created for the wrong reasons and by the wrong processes. What we heard surprised us – and the group. First things first; what’s “content”?
CONTENT STANDARD | WEDNESDAY, NOVEMBER 4, 2015
[Gartner, Help] The Best Brand Stories Are Born from Integrated Marketing
Find Your Core Character and Help Them Live Out Their Story. Know what your audience is reaching for and set up a process that allows everyone in the company to help meet those needs. Staying integrated and aligned as a company is an ongoing, iterative process, subjected to shifts and waves. What gives them staying power?
CONTENT STANDARD | MONDAY, NOVEMBER 2, 2015
[Gartner, Help] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
To absolve the ad hoc-ness of technology evolution, marketers need to revert back to what they know best: process. I’ve read dozens of reports that survey marketers on their challenges and eventual solution, part of which often includes investment in new technologies. Gartner’s The Magic Quadrant Reports. The post No.
CHIEFMARTECH | FRIDAY, OCTOBER 23, 2015
[Gartner, Help] Here’s just a taste of what transpired at MarTech Europe this week
If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing.
MODERN B2B MARKETING | THURSDAY, OCTOBER 15, 2015
[Gartner, Help] 5 Ways to Focus Your Marketing Efforts on the Customer Experience
Author: Yifat Mor According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer satisfaction, loyalty, and advocacy. Social customer service platforms, like Conversocial , can help put your mind and customer experience at ease.
BIZIBLE | TUESDAY, OCTOBER 13, 2015
[Gartner, Help] Unveiling The Pipeline Marketing Technology Stack
Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. market share -- about 50% greater than the second largest, SAP ( Gartner ). And how are CMOs supposed to figure out the best technology stack for their company?
THE ROI GUY | TUESDAY, SEPTEMBER 22, 2015
[Gartner, Help] Three Challenges that will Impact Your 2016 IT Sales and Marketing Plans
First, Gartner announced mid-summer that IT spending is on the decline. Although Gartner blamed the decline on a rising dollar, we don’t buy it and have seen where prior forecast declines by Gartner were actually blamed on a declining dollar! IT Spending on the Decline? decline (compared to a paltry 1.6% growth in 2014).
CRIMSON MARKETING | WEDNESDAY, SEPTEMBER 9, 2015
[Gartner, Help] How To Use Unstructured Data to Understand Customer Language (with Cary Fulbright, Attensity’s Chief Strategy Officer)
According to Gartner, 80% of the world’s data is unstructured. Cary explains how natural language processing does this using generalized and industry specific library domains and suggests how this can help you meet marketing objectives. It takes a unique mix of technology and technique to make sense of such unstructured data.
THE ROI GUY | WEDNESDAY, AUGUST 26, 2015
[Gartner, Help] TCO is So 1990: TCS is the new TCO
TCO was first developed in 1987, to help compare the costs of different compute infrastructure. TCO was vital in helping CIOs understand the true costs of not just buying the infrastructure, but owning and managing the systems over their useful lifecycle. and if you were in IT, it was all about TCO – Total Cost of Ownership.
LEADERSHIP | THURSDAY, AUGUST 13, 2015
[Gartner, Help] 7 Essentials of Your B2B Customer Self-Service Strategy
That is a prediction 1 by analysts at Gartner, Inc. Why simply call your 24/7 operations support a Help Desk? You have the opportunity to brand it in a way that resonates with your customers and makes them feel like it is truly their first point of contact and source of help when they need it. Make it easy to provide feedback.
B2B MARKETING INSIDER | TUESDAY, AUGUST 11, 2015
[Gartner, Help] You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016
Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey. Why Customers? Why Now?
MODERN B2B MARKETING | THURSDAY, JULY 23, 2015
[Gartner, Help] 7 Lessons To Help You Produce Content That Converts
Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. What needs to happen before it is published (in terms of the process for editing, reviews, approvals, SEO, etc.). But what exactly is content that converts? What gets measured, gets managed”.
HUBSPOT | FRIDAY, JULY 17, 2015
[Gartner, Help] Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities
If your business has access to a large database of information, consider what you can do to leverage this insight to help others. If you think about it, entire global businesses -- Experian, Nielsen, Gartner, Forrester -- have made on aggregating data. 2) Consider Open Sourcing. What's the Sawdust Principle? Are you a restaurant?
THE ROI GUY | WEDNESDAY, JULY 15, 2015
[Gartner, Help] Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015
Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% YoY decline from 2014 levels. This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4%
INFLUITIVE B2B | WEDNESDAY, JULY 8, 2015
[Gartner, Help] 4 Ways B2B Marketers Can Create Raving Brand Advocates
At Gartner, when they used to come and visit us at KACE, I kind of learned this from the Gartner analyst who said, ‘You guys have great Kethos.’ We help people manage endpoint computers. Creating raving brand advocates in the B2B tech space isn’t impossible—if you’re willing to get creative with your marketing. One went public.
B2B MARKETING INSIDER | SUNDAY, JULY 5, 2015
[Gartner, Help] 3 Incredibly Easy Ideas To Get Customers To Pay For Content
It is critical for content marketers to find and build their credibility and articulate their value proposition to collect their customers’ relationship currency – and shorten the buyer’s journey and the sales process! Help Self-Educating Customers. Gartner Research). Ways To Manage Help Customers Manage The Toll Road. 1.
THE ROI GUY | THURSDAY, JUNE 11, 2015
[Gartner, Help] What do Myth Busters, B2B Sales Reps and Real Estate Agents Have in Common?
Analysts Marisa Kopek and Jennifer Ross retold the “tall tales” of Gartner, Forrester and CEB, about the Death of a Salesman. That B2B buyers were thought to be anywhere from 57% to 85% complete in their decision making process before contacting sales. So what are you doing to help #SavetheB2BSalesRep? The myths?
MODERN B2B MARKETING | TUESDAY, JUNE 2, 2015
[Gartner, Help] The Various Lifecycle Species: Which One Are You?
Put on your thinking caps and answer me this: What one thing can help you achieve these three things? The answer is a lifecycle process. Allow me to clarify: Lifecycle is a process that enables leads to move through a joint sales and marketing process (sales and marketing, unite!) Author: Rajiv Kapoor Quiz time!—Put
THE EFFECTIVE MARKETER | WEDNESDAY, MAY 27, 2015
[Gartner, Help] A Primer on Sales Competitive Battle Cards
So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out. My My process is the following: 1.
HUBSPOT | MONDAY, APRIL 27, 2015
[Gartner, Help] 9 Highly Reputable Resources for Compelling Marketing Stats
To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Sounds almost too good to be true.
THE ROI GUY | TUESDAY, APRIL 14, 2015
[Gartner, Help] Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?
Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014. This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This time, Gartner blames the decline on the strength of the US dollar. Percent in 2014 Gartner Forecasts 3.1%
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 1, 2015
[Gartner, Help] New Oracle Marketing Cloud Release Aims to Balance the Marketer's Two Very Different Constituents
On the other hand, you can pour all of your focus into the latest revenue number for your CEO or board, but anger a lot of customers in the process as you value quantity over quality in your interactions with customers. To help marketers organize this landscape, today we announced the addition of AppCloud Connect. It's a nice idea.
MARKETING ACTION | MONDAY, MARCH 9, 2015
[Gartner, Help] The Future of CRM is Customer Engagement
And they want the customers to help them do this. Help us prioritize, so that we can budget and build accordingly.”. And then, which is really important in this whole process, they tell their customers what they’re doing. So if you’re an employee of this team, you want to do things to help the team. Paul Greenberg.
CMO ESSENTIALS | TUESDAY, MARCH 3, 2015
[Gartner, Help] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
The Corporate Executive Board reports that B2B buyers are 57% of the way through the buying process before they engage a sales person. Both Gartner and Forrester predict that by 2020, more than 80% of the buying process will occur without any direct human-to-human interaction. Connection. Conversation. Consideration. Community.
B2B LEAD BLOG | WEDNESDAY, JANUARY 7, 2015
[Gartner, Help] Marketing Big Data: Start this Year with a Plan
You’ve got new program plans and a data update will help to align to your target market and tag your target personas as these programs are kicking off. Data management is critical “…to create the 360-degree view of the customer required for an optimized customer experience.” – Bill O’Kane, Research Director, Gartner. Which 25%?
BIZNOLOGY | MONDAY, DECEMBER 22, 2014
[Gartner, Help] 37 facts on the future of Social Selling vs. Cold Calling
89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 75% of customers say they use social media as part of the buying process (source: IBM ). Today’s sales process takes 22% longer than 5 years ago (source: SiriusDecisions). Could your business use help doing social selling better ?
MARKETING CRAFTMANSHIP | SUNDAY, NOVEMBER 30, 2014
[Gartner, Help] PR Playbook: Earning Your Seat at the Senior Management Table
For example, drive a successful effort to get your company’s whiz-bang technology included in a respected industry benchmark such as the Gartner Magic Quadrant (ideally, without paying Gartner’s hefty subscription fee), and watch the PR department’s stature rise internally. may be: “Whatever your employer (or client) needs it to be.”
CRIMSON MARKETING | MONDAY, NOVEMBER 10, 2014
[Gartner, Help] Lance Walter, Host Analytics CMO: Quarterly Financial Planning: How to Budget Better By Understanding Marketing Intelligence [Podcast]
He ought to know—his company’s marketing budget is already 3 times greater than its technology budget—a turn of events Gartner predicts will only begin to proliferate widely after a couple more years. Your company conducts quarterly budget reviews to determine how well projections aligned with performance. Marketing Technology Podcasts
THE ROI GUY | MONDAY, NOVEMBER 10, 2014
[Gartner, Help] Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?
According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% for 2014. This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. The Bottom-Line Gartner has predicted low IT spending growth forecasts for the next several years.
MARKETING ACTION | TUESDAY, NOVEMBER 4, 2014
[Gartner, Help] Why Buying Marketing Technology is Hard: David Raab and Atri Chatterjee Discuss the Obstacles
ATRI : Technology has changed marketing so profoundly, and with such potential, that Gartner has said that we can expect the CMO, the chief marketing officer, to outspend the CIO and the IT department by 2017. You have additional issues in that you can’t turn to the corporate IT department for help. LAUGHTER].
THE ROI GUY | FRIDAY, OCTOBER 24, 2014
[Gartner, Help] The new ABCs of Selling: Always Be Challenging!
In years past, the mantra was “Selling to VITO “(Very Important Top Office), but this no longer holds true, as your customers have flattened and democratized the decision making process. 58% disengage because sales reps are not able to help them solve business challenges and articulate the value of proposed solutions (Qvidian).
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 30, 2014
[Gartner, Help] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
This helps make the customer the hero of your story; tell it from their point of view. Jake Sorofman ( @jakesorofman ) of Gartner shared some insights that expanded upon Ekaterina’s presentation: content marketing and the structure of stories that stick. My 4-Step Process to Marketing Research for Content Creation. Then answer.
CRIMSON MARKETING | THURSDAY, AUGUST 21, 2014
[Gartner, Help] What Do Digital CMOs Do Better?
“These marketers then close the loop by combining this data-driven targeting with a process for continuous measurement. ’ Gartner finds that, today, 83% of enterprise marketing organizations have an innovation budget that reflects, on average, 9.4% of marketing spend. They don’t look for buyers, buyers look for them.
BIZNOLOGY | FRIDAY, AUGUST 8, 2014
[Gartner, Help] Social Business Reality Check: the elusive executive support
Gaining executive buy-in and using their participation in the enterprise social network to set an example for the rest of the company is essential to the success of the project (Gartner Research Director Larry Cannell, quoted at “ 3 Common Enterprise Social Network Mistakes “, CIO.com). It’s a no-brainer, isn’t it?
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 15, 2014
[Gartner, Help] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
And because of the changes in customer buying patterns, marketing programs, not sales efforts, now impact at least two-thirds of the buying process. by Kevin Akeroyd | Tweet this The onus is on us. The C-Suite expects marketers to be able to measurably contribute to the bottom line and deliver loyal customers who return time and time again.
THE ROI GUY | TUESDAY, JULY 8, 2014
[Gartner, Help] Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast
According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. And sure enough, Gartner had to once again lower their forecasts substantially.
ANNUITAS | THURSDAY, JULY 3, 2014
[Gartner, Help] CMO’s…It’s Time to Align with Your CIO
Gartner’s projection that the CMOs would spend more on technology by the year 2020 grabbed quite a bit of attention and seemed to bolster CMO’s and their quest to spend more. The need to integrate (in order to get meaningful insights and data that will help shape the business) is paramount. Figure 1 – Marketing Technology Landscape.
TYPE A COMMUNICATIONS | TUESDAY, JUNE 17, 2014
[Gartner, Help] 50 Statistics About B2B Sales and Marketing (Mis)Alignment
Only 30% of CMOs have a clear process or program to make marketing and sales alignment a priority ( CMO Council ). 95% of buyers chose a solution provider that “Provided them with ample content to help navigate through each stage of the buying process” ( DemandGen Report ). Gartner ). June 17, 2014. Hubspot ).
MARKETING ACTION | TUESDAY, MAY 13, 2014
[Gartner, Help] David Raab and Atri Chatterjee Talk About Marketing Automation, Part II: How to Acquire and Succeed with It
There have been reports – Gartner has talked about how the CMO is going to be spending more on technology than the CIO. And there’s another recent Gartner report that referenced how marketing is re-appropriating some of the sales budget. An Act-On Conversation. You can also listen to the entire podcast on the player below.
MARKETING ACTION | MONDAY, APRIL 28, 2014
[Gartner, Help] 4 Ways to Make the Most of Your Marketing Automation System’s Capabilities
You’ve got a relationship to cement, and using an automated program to stay in communication, offering welcome messaging, getting-started tips, FAQs, education, or help can go a long way. They are the same kind of automated process; the main difference is the messaging and the timing. There are at least two ways to think about this.
THE ROI GUY | TUESDAY, APRIL 8, 2014
[Gartner, Help] Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!
According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% for the year. trillion in 2014, a 3.2%
VOICE-BASED MARKETING | TUESDAY, APRIL 8, 2014
[Gartner, Help] 4 Tips to Modernize Your Call Center Customer Experience From Start to Finish
Enabling agents to jot down notes during interactions with consumers and store them in a CRM will help build a stronger profile and enhance each customer experience moving forward. 59% of calls require identity verification, but only 3% are handled through automated processes ( ContactBabel ). Well, it’s true! Focus on the Experience.
SALES INTELLIGENCE VIEW | WEDNESDAY, MARCH 26, 2014
[Gartner, Help] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
Check out this helpful article: “ Little Data Vs. Big Data – Nine Types of Data and How They Should Be Used.”. Without good contact information, these systems are just plain dumb and they cost us more than they help. And lastly, you mentioned that there must be a validation process. But it is now. It’s wider at the top.
THE ROI GUY | MONDAY, MARCH 24, 2014
[Gartner, Help] Gartner: The Technology Sales Rep Has Lost Their Mojo!
As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. The Gartner research is outlined in this blog article by Tiffani Bova at: [link]. The evidence?
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 20, 2014
[Gartner, Help] Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
by Eloqua | Tweet this Oracle Marketing Cloud is hosting five Twitter chats to help marketers around the world can get personal answers to their questions from the experts at Oracle Marketing Cloud and Topliners. According to Gartner Research, event-triggered marketing can potentially save 80% of your direct mail budget. Eloquestions.
ANNUITAS | TUESDAY, MARCH 11, 2014
[Gartner, Help] The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. Marketing clearly needs help managing the technology stack, and needs to turn to the groups within their organization that have the most experience with large-scale technology deployments. Or does it?
B2B MARKETING INSIDER | MONDAY, MARCH 10, 2014
[Gartner, Help] Big Data Is Driving Content Marketing Strategy
According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. Gartner prescribes that in order to gain competitive advantage and turn information into actionable insights that companies need to follow 3 steps: Identify business outcomes that can be influenced by data.
B2B MARKETING INSIDER | WEDNESDAY, MARCH 5, 2014
[Gartner, Help] You’ve Heard Of Big Data But What Is Big Content?
So I thought I would try and provide an overview and some additional thoughts of my own to help answer: What is Big Content? Almost 2 years ago, Gartner’s Craig Roth brought up the idea of Big Content. The term Big Content has been used in a couple of different ways by some big names and influential media outlets.
HUBSPOT | TUESDAY, MARCH 4, 2014
[Gartner, Help] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
To help fellow CMOs find answers to some of these important issues, I chatted with Jake Sorofman , Research Director at Gartner. At Gartner, Jake analyzes digital marketing strategy, trends, and best practices for Gartner''s Marketing Leader practice. What have you found works for you in terms of a blog process?
ANNUITAS | TUESDAY, MARCH 4, 2014
[Gartner, Help] The Rise of the Marketing Technologist – Part 1
Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. Indeed, this is the sort of role I have played at a few companies, with my technical know-how (CRM, MAS, ESP, Web Analytics) helping me to execute the programs I was creating, running and measuring.
VOICE-BASED MARKETING | MONDAY, FEBRUARY 10, 2014
[Gartner, Help] Make Your Marketing Automation Work For You
In case you haven’t noticed, marketing automation is on the rise in most industries – helping companies achieve goals faster and more efficiently. In the first 6-9 months, marketing lead automation can boost revenue by an average of 10% (Gartner Research). Don’t believe me? Not too shabby. Step Two: Avoid Common Obstacles or Pitfalls.
THE ROI GUY | THURSDAY, JANUARY 16, 2014
[Gartner, Help] Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!
According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% for 2014. Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% for the year. Sources: • Gartner Forecasts 3.1% Gartner Says Worldwide IT Spending Forecast to Reach $3.7
MODERN B2B MARKETING | THURSDAY, AUGUST 22, 2013
[Gartner, Help] Is BYOD Taking Over?
In fact, Gartner predicts that 50 percent of enterprises will require employees to supply their own devices for work purposes by 2017. By 2016, Gartner predicts that two-thirds of the workforce will own their own smart phones, and 38 percent of companies will no longer offer company-supplied devices to employees. BYOD at the Forefront.
THE ROI GUY | TUESDAY, AUGUST 13, 2013
[Gartner, Help] Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging
Gartner indicates that” Newly empowered and informed buyers are taking control of the sales cycle, which should be cause for concern for many sales leaders.” As a result, CEB and others report that sales reps are being invited later and later into the decision process, when some 2/3rds of the buyer’s journey is already complete.
READYPULSE | TUESDAY, AUGUST 6, 2013
[Gartner, Help] The Power of Testimonial Marketing
It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. Get help from the providers that specialize in advocacy marketing if you are interested in formalizing your advocacy efforts on a larger scale.” Simple, through content marketing. Technorati’s ).
THE ROI GUY | TUESDAY, JULY 9, 2013
[Gartner, Help] How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?
To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year. Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. growth were lowered to 1.2% by mid-year).
HUBSPOT | WEDNESDAY, JUNE 12, 2013
[Gartner, Help] How 7 Experts Solve Their Most Painful Email Marketing Problems
There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. Gartner study revealed that 74% of smartphone owners use their devices to check their email. Solution: Create an Approval Process or Checklist. Segmentation takes up too much of your time.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 6, 2013
[Gartner, Help] Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management
by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Gartner evaluates vendors in a Magic Quadrant on two main dimensions – completeness of vision and ability to execute on that vision.
CONVERSIONATION | WEDNESDAY, APRIL 24, 2013
[Gartner, Help] Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?
It requires change, processes and lots of time. You need to help them achieve the goals and the very reasons why they work with you to start with. Teams, processes, communications, marketing , etc. As you might know Gartner predicted a while back that the CMO would drive IT investments more than the CIO by 2017.
ILLUMINATING THE FUTURE | TUESDAY, APRIL 23, 2013
[Gartner, Help] Gridlock: Why B2B Marketers Must Get Off the Content Grid
We’ve climbed to the top of Gartner’s Hype Cycle –- the “peak of inflated expectations.”. To understand what’s happening, it helps to consider much of the advice that Content Marketing consultants and agencies are proffering to their clients. There has been a enormous wave of interest in Content Marketing in recent years. The e-book?
LEADER NETWORKS | MONDAY, APRIL 1, 2013
[Gartner, Help] Avoid Online Customer Community Failure!
It was the result of your firm’s organizational process, strategy and execution. In 2012, Gartner predicted that by 2014 70 percent of proprietary communities would fail –a sizable group of investments generating little or no return for some of the world's largest enterprises. Failure. It’s not a word anyone likes.
MARKETING CRAFTMANSHIP | WEDNESDAY, MARCH 27, 2013
[Gartner, Help] White Papers are Not Dead. They’re on Life Support.
Over time, however, the market education function was largely assumed by research firms such as Gartner and Forrester, whose opinions carry greater credibility than self-publishers of white papers. And there are still many companies that produce legitimate white papers containing helpful, objective information. Executive Review?
SYNECORE | TUESDAY, MARCH 26, 2013
[Gartner, Help] 5 Digital Marketing Insights from a New Gartner Study
Gartner’s 2013 US Digital Marketing Spending Report , a survey of over 200 marketers from U.S.-based The companies in the Gartner survey spent, on average, 10.4% of their annual 2012 revenue on overall marketing, and 2.5% on digital. Digital Merges with Traditional Marketing. Content Fuels Inbound Marketing. The Bottom Line.
THE ROI GUY | TUESDAY, FEBRUARY 5, 2013
[Gartner, Help] Gartner: Out with the Old, In with the New
An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research. Perhaps as a result of the poor ROI, the Gartner study indicates that enterprise IT budgets have been flat to negative ever since the dot-com bust of 2002. Our take?
B2B MARKETING INSIDER | THURSDAY, JANUARY 24, 2013
[Gartner, Help] Top 50 B2B Marketing Influencers On Twitter
curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. Who are the top B2B Marketing influencers on twitter? Powerful. Complete.
ANNUITAS | MONDAY, JANUARY 14, 2013
[Gartner, Help] Marketers Need to Adjust Their Focus
While I am a believer in what technology can do to help enable an organization, what if the focus on the technology is the wrong focus all together? The focus for marketing organizations that want to have an impact on the business must be the development of a Demand Process? Fournasie Marketing Group.
THE ROI GUY | TUESDAY, JANUARY 8, 2013
[Gartner, Help] Gartner says 2013 will be a Better Year for IT Spending Growth?
According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% for 2013. Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. Why Now? Why You?
BIZNOLOGY | WEDNESDAY, DECEMBER 19, 2012
[Gartner, Help] Social software adoption: Riding the hype curve
Understanding how this process works at different levels and aligning your decisions to that can be instrumental in having a successful roll-out at your organization. Having them going through hype peaks and valleys at different times will actually help you to keep the enterprise momentum over a long period of time. ″ years.
WINDMILL NETWORKING | MONDAY, DECEMBER 17, 2012
[Gartner, Help] Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013
The misunderstanding can start with the label itself, as the phrase “content marketing” does not seem to be very helpful. Is it about marketing your content, or using content in support of any type of marketing? Bob joined Fusion in 2000, and has helped build it into a leading independent tech PR agency. They cover wider themes.
HUBSPOT | FRIDAY, DECEMBER 7, 2012
[Gartner, Help] The Dangers of Marketing Metrics Dependency
In fact, Gartner predicts that CMOs will outspend CIOs by 2017. And as we mentioned in our 2013 Marketing Trends and Predictions Guide , while Gartner also predicts big data will drive $232 billion in IT spending through 2016, so far, it has been for engineers -- not marketers. not good. But drinking a gallon all at once? Not so much.
HUBSPOT | TUESDAY, DECEMBER 4, 2012
[Gartner, Help] 8 Insightful Marketing Predictions for 2013 and Beyond
The ability to segment email lists and personalize the content will help to maximize the effect of each email, resulting in more qualified leads.” - John Bonini, Content Marketing Manager, IMPACT Branding & Design. In fact, Gartner predicts that CMOs will outspend CIOs by 2017. It's that time of year again! Don't have one handy?
HUBSPOT | FRIDAY, NOVEMBER 16, 2012
[Gartner, Help] Understanding the New Roles in Marketing
Karen Rubin , a HubSpotter in a marketing operations role adds: "We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.". "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? Enough said.
THE ROI GUY | WEDNESDAY, NOVEMBER 14, 2012
[Gartner, Help] Gartner: Business Will Control 90% of Tech Spending - Are you Ready?
According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc. Moreover, by the end of this decade Gartner is predicting businesses will control a whopping 90 percent of technology spend. Are You Ready? Click here to learn more.
THE ROI GUY | THURSDAY, NOVEMBER 1, 2012
[Gartner, Help] Gartner Reveals Changing IT Buyer Landscape for 2013 - Are You Ready?
At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. Already the purchase process is more complicated, with 40% more stakeholders involved in a typical IT purchase decision, according to IDC.
VIEWPOINT | THURSDAY, OCTOBER 11, 2012
[Gartner, Help] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group.
VIEWPOINT | THURSDAY, SEPTEMBER 27, 2012
[Gartner, Help] PowerViews with Dave Munn: The Transformed Marketing Organization
Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.
ANNUITAS | TUESDAY, JULY 17, 2012
[Gartner, Help] The Sales Perspective – An Interview with Jill Rowley of Eloqua
To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. By engaging early, sales still indirectly shapes the buyer’s demand and at the same time gains visibility into the buyer’s activity.
ANNUITAS | TUESDAY, JULY 17, 2012
[Gartner, Help] The Sales Perspective – An Interview with Jill Rowley of Eloqua
To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. By engaging early, sales still indirectly shapes the buyer’s demand and at the same time gains visibility into the buyer’s activity. Marketing Automation
SALES INTELLIGENCE VIEW | TUESDAY, MAY 15, 2012
[Gartner, Help] Business Must Have: Social CRM apps
They help companies track customer activity and engage with them quicker and more effectively. The presence also helps sales people maintain their company brand while building trust among clients. Now, social media has spawned into as a legitimate form of human communication as speaking with someone in the physical form.
SAVVY B2B MARKETING | MONDAY, JANUARY 9, 2012
[Gartner, Help] 10 Ways Customer Stories Help Companies Sell
According to research firm Gartner, a potential customer is 2.5 Here are 10 ways that customer stories help companies market and sell better -- from lead generation to closing deals to selling more to current customers. 1. Close sales – How do you best counter questions and objections in the sales process? ” 3.
HUBSPOT | FRIDAY, JANUARY 6, 2012
[Gartner, Help] 5 Awesome Landing Page Lessons From Real Life Examples
To help hammer those lessons home, I've also included suggestions for how these landing pages can be improved even more. This landing page offers a free download of a Gartner research report on sales productivity and automation. These changes will help solidify the purpose of the page, leading to more conversions. ModCloth.
THE ROI GUY | FRIDAY, JANUARY 6, 2012
[Gartner, Help] Happy New Year! Maybe not for IT Sales & Marketing
The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% Source: Gartner Says Worldwide IT Spending to Grow 3.7
WEBBIQUITY | TUESDAY, JANUARY 3, 2012
[Gartner, Help] Best B2B Marketing and Sales Strategy Guides and Insights of 2011
Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. Help someone, and you make a customer for life.”
ANNUITAS | THURSDAY, DECEMBER 22, 2011
[Gartner, Help] Five New Year’s Resolutions for the CMO
If the prediction from Gartner is true, then in less than eight years 85% of the B2B buying process will be done with no human interaction. This where a vendor can exchange ideas and help shape the conversation. But nobody seems to know how marketing is helping us.”. I had lunch recently with a VP of Marketing.
VISIONEDGE | TUESDAY, DECEMBER 6, 2011
[Gartner, Help] Embracing Cross-Channel Analytics to Create a Competitive Advantage
For example, chemical analysis entails breaking down chemical processes to understand the chemical reactions between elements of matter. Davenport says that the creation of strategic data assets and business processes is one of the “last remaining points of differentiation” in an increasingly competitive world.
HUBSPOT | FRIDAY, NOVEMBER 18, 2011
[Gartner, Help] 25 Jaw-Dropping Marketing Automation Stats [Data]
So we've compiled some super cool stats and data to help paint the picture of what's going on in the marketing automation industry, illustrate the key challenges marketers are facing, and show how marketing automation has helped address those problems. Source: Gartner Research) Tweet This! Source: Gartner Research) Tweet This!
HUBSPOT | MONDAY, NOVEMBER 14, 2011
[Gartner, Help] The Secrets to Stellar Marketing Automation
Marketing automation done wrong is just speeding up a broken process. Using inbound marketing to create content that is useful, that answers people’s questions, that helps them solve their problems and the social media universe will draw prospects to your digital door like flies to honey. 2. Process the Whole Thing.
THE ROI GUY | MONDAY, OCTOBER 31, 2011
[Gartner, Help] Are you CIO Worthy?
Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. Your time is very expensive. Your employees need that time.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, SEPTEMBER 21, 2011
[Gartner, Help] Hey Technology Sellers: Here's something just for you!
In fact, by 2015 some 50% of Global 1000 enterprises are expected to use cloud computing for their top 10 revenue-generating processes, according to Gartner, Inc. Helping buyers see the connection between your technology and their growth — revenue, margins, cash flow — must anchor your every strategy. 3.
SALES INTELLIGENCE VIEW | TUESDAY, SEPTEMBER 6, 2011
[Gartner, Help] Hit Your Number Faster with Sales Intelligence
With the announcement that Jigsaw and D&B are being combined to create Data.com , our customers are echoing our response that this is just further validation that data is a commodity and without a layer of intelligence to help sales, marketing and support identify the right people to contact, you may as just use last years Yellow Pages.
THE ROI GUY | MONDAY, JULY 11, 2011
[Gartner, Help] IT Sales & Marketing Grows More Complex: Only 5% of CIOs Can Authorize IT Investments Alone
CFOs and other executives are in more control of IT purchases than ever, this according to recent research by Gartner, Inc., This can help solution providers to“fight” frugalnomics by facilitating the buyer’s journey and ever more complex economic approval process. Gartner on Demand webinar "Exploring CFO Priorities for 2011."
THE ROI GUY | TUESDAY, JULY 5, 2011
[Gartner, Help] IT Spending on the Rise, But Frugalnomics Still Reigns
The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Gartner’s forecasts are up significantly from estimates earlier in the year, when 5.6 % growth for 2011 was the prediction, despite the disaster and perceived pause in the global recovery. 419 11.7